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| Formation | 17 March 2006 |
|---|---|
| Headquarters | London |
| Services | |
Key people | |
| Website | Homepage |
Fitzdares is a British bookmaker established in 2006 by Balthazar Fabricius, with financial backing from Zac Goldsmith, Ben Goldsmith and James Osborne. [1] [2]
| | |
| Formation | 17 March 2006 |
|---|---|
| Headquarters | London |
| Services | |
Key people | |
| Website | Homepage |
Fitzdares is a British bookmaker established in 2006 by Balthazar Fabricius, with financial backing from Zac Goldsmith, Ben Goldsmith and James Osborne. [1] [2]
Fitzdares’ founder Fabricius worked in the different departments of Ladbrooks' betting business for three and a half years after qualifying for their graduate scheme. [1] [3]
In 2005, Fabricius approached Zac and Ben Goldsmith with his idea, proposing a bookmaker that would emphasise exclusivity and personal relationships. At the time, the majority of large bookmakers were moving their operations online, and Fabricius felt that a high-spending minority of sports fans would favour a upmarket bookmaker over a mass-market betting shop. [1] [4] The Goldsmiths liked the idea and backed it financially. Fitzdares obtained its gambling license in December 2005 and became operational in March 2006. [1]
In 2016, Fitzdares acquired telephone bookmaker Sunderlands, who had previously bought T Guntrip, dating back to 1882. [5] [4] Fitzdares appointed William Woodhams as its CEO in 2018. [2] Previously, Woodhams had worked for the French luxury goods conglomerate Moët Hennessy Louis Vuitton and a marketing consultancy advising other luxury brands. [2] Since Woodhams’ appointment the company launched a sports betting app. [2] [6] [7]
In 2020, Fitzdares opened a private sports and betting venue on Davies Street, London's Mayfair area. The club served approximately 2,000 members. [7]
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