Fremont Street Experience

Fremont Street Experience
Fremont Street

Glitter Gulch
The FSE with the neon lights on
Owner	FSE, LLC
Length	0.8 mi (1.3 km)
Location	Las Vegas
East end	Las Vegas Boulevard
West end	Main Street
Construction
Construction start	September 16, 1994
Completion	July 1995
Inauguration	December 14, 1995
Other
Designer	Jon Jerde

The Fremont Street Experience (FSE) is a pedestrian mall and attraction in downtown Las Vegas, Nevada. The FSE occupies the westernmost five blocks of Fremont Street, including the area known for years as "Glitter Gulch", and portions of some other adjacent streets.

The central attraction is a barrel vault canopy, 90 ft (27 m) high at the peak and four blocks, or approximately 1,375 ft (419 m), in length.

While Las Vegas is known for never turning the outside casino lights off, each show begins by turning off the lights on all of the buildings, including the casinos, under the canopy. Before each show, one bidirectional street that crosses the Experience is blocked off for safety reasons.

Concerts, usually free, are also held on three stages. The venue has become a major tourist attraction for downtown Las Vegas, and is also the location of the SlotZilla zip line attraction and the city's annual New Year's Eve party, complete with fireworks on the display screen.

History

Fremont Street in 1983

Fremont Street had Las Vegas' first hotel (the Hotel Nevada in 1906, present day Golden Gate), first telephone (1907), ^[1] first paved street (1925), first Nevada gaming license — issued to the Northern Club at 15 E. Fremont St, first traffic light, first elevator (the Apache Hotel in 1932), and the first high-rise (the Fremont Hotel in 1956). The Horseshoe was the first casino to install carpeting, while the Golden Nugget was the first structure designed from the ground up to be a casino. ^[2]

For many years, the western end of Fremont Street was the area most commonly portrayed whenever producers wanted to display the lights of Las Vegas. The large number of neon signs earned the area the nickname "Glitter Gulch".

By 1992, 80 percent of the Las Vegas casino market was on the Las Vegas Strip. Downtown Las Vegas hotels and casinos sought to build an attraction that would lure more visitors to their businesses. After Paramount Pictures head Stanley Jaffe refused to approve a proposal to build a life-sized Starship Enterprise, the Fremont Street Experience was chosen as the project. ^[3] FSE, LLC is a cooperative venture, owned and operated by a group of downtown hotel/casino companies (comprising eight hotel/casinos) as a separate corporation, responsible for financing, developing, and managing the Fremont Street Experience.

It was the second Las Vegas project of architect Jon Jerde, whose firm was paid approximately $900,000 by the City of Las Vegas to create a show concept for the downtown area. ^[4] Jerde's design included a floating sky parade which was to be suspended from the canopy. The concept was accepted by the Fremont Street Experience as well as the City of Las Vegas. Ultimately Jerde's sky parade concept was scrapped, but the architectural design for the canopy was carried through. ^[5]

The local architect of record, Mary Kozlowski Architect Inc., cited the following as problems with Jerde's sky parade concept:

1. Perspective: The view of the parade from below made the concept unworkable — to properly view the project would require that visitors stand at a raised elevation such as a third or fourth floor vantage point.
2. Wind: The addition of the canopy over Fremont Street would create a wind tunnel causing a dangerous condition for people on the floats who would be trapped. Also the potential for harmonic motion as the floats swung back and forth in the wind potentially resulting in massive structural failure of the canopy and fatalities.
3. Sand: The combination of desert sand and the mechanical systems of the sky parade would make the attraction difficult to maintain.

Fremont Street light canopy during the day

A new concept for the show was necessary quickly as funds were already available and the overall schedule was set. The concept for the show as it now exists was conceived by architect Mary Kozlowski who had grown up in Las Vegas and knew and loved Fremont Street. It was a light show on the underside of the canopy — the world's largest and most spectacular. Peter Smith, executive vice-president of Atlandia Design, recognized the beauty and practicality of the concept. Jerde, FSE and the City of Las Vegas embraced the show concept. ^[5]

Kozlowski's concept was to use a combination of four colored light bulbs per "light" which allowed a full spectrum of colors. The Young Electric Sign Company assisted in creating the test panels and in the final installation. After the Fremont Street Experience opened, the light bulbs were checked nightly to ensure that all were functioning properly. To accomplish this massive undertaking, the length of the canopy was divided into panels. Each panel was checked by separately turning on each of the four colored light bulbs. A maintenance worker on a lift would then replace any bulbs that were out. The most expensive bulb cost nearly $15 to replace.

The canopy was expected to cost $63 million. Downtown casino owners pledged $18 million to help pay for the project, and they supported a two-percent increase on room tax for most downtown hotels. The Las Vegas Redevelopment Agency also agreed to provide approximately $27.6 million to build a parking garage and pay for street improvements. The city wanted the Las Vegas Convention and Visitors Authority to pay a remaining $6 million for the project. ^[6]

West (top) and east (bottom) ends of the Fremont Street Experience

On September 7, 1994, a five-block section of Fremont Street was closed to automobile traffic for good, and groundbreaking was held on September 16. After that, the digging up of the street and the installation of the support poles continued into December. On February 15, 1995, the space frames were brought in and the roof began to take shape. The last piece was installed in July 1995.

The official public preview was held in conjunction with the Nevada Symphony. The light show was opened on December 14, 1995. The first New Year's party was held on December 31, 1995.

In 1996, a horse-and-rider neon sign from the Hacienda hotel-casino was placed at the FSE's east entrance, at the intersection of Las Vegas Boulevard and Fremont Street. It was added by the Neon Museum.

Permanent stages were added in the early 2000s, eliminating the need to bring in temporary stages for every event. The sound system was upgraded in June 2001.

On June 14, 2004, a $17 million upgrade was unveiled that would feature a 12.5-million LED display and more color combinations than the original display, which was composed of incandescent lighting.

The initial $70 million investment and the continued improvements have resulted in successful and ongoing downtown redevelopment. The City of Las Vegas and the downtown casinos have benefited as more than 60% of visitors to the downtown area are lured by the overhead light show and stage shows and stay to enjoy the attractions of the nearby casinos.

A $32 million renovation of the video screen began in May 2019 and was scheduled to conclude six months later. New LED lights would make the screen four times the resolution and seven times brighter than before. ^{[7] [8]} The upgrade was designed and constructed by the Illinois-based Watchfire Signs. Also in development was a smartphone app that would allow visitors to choose the next song to be played on Fremont Street, and would also allow them to watch the canopy show on their phone. ^[9] In November 2019, plans were announced for a new LED sign, 27 feet by 14 feet, that would show images of Fremont Street throughout its history. The sign, part of the $32 million renovation, would be built on the east side of Main Street and Fremont Street, and was expected to be operational the following month. ^[10] Work on the canopy video display was concluded as of December 2019, with the official unveiling scheduled for New Year's Eve. ^{[11] [12]}

Major features

Viva Vision

The LED display "canopy" that encompasses the Viva Vision show runs along the Fremont Street Experience promenade from Main Street to Fourth Street. Holding the canopy aloft are 16 columns, each weighing 26,000 pounds and can hold up 400,000 pounds, and 43,000 struts.

The canopy, comprising 130,000 square feet of display space is the world's largest video screen. Originally, nearly 2.1 million incandescent lights were housed in the canopy. With the completion of a 2004 upgrade, more than 12 million LED lamps illuminate the overhead canopy. ^[13] On December 31, 2019, a more advanced digital canopy was unveiled. Manufactured by Watchfire Signs, a Danville, Illinois-based company, the newest Viva Vision display is seven times brighter and four times the resolution of the previous LED version. With over 49 million energy-efficient LEDs and a brightness of 5,000 Nits, the new canopy can operate shows during daylight hours. ^[14]

Within the canopy itself are 220 speakers powered by 550,000 watts of amplification. Light and sound shows are presented daily beginning at 6:00 p.m. through 2:00 a.m. on the Viva Vision video screen. ^[15]

SlotZilla Zip Line

SlotZilla zip lines above the street

SlotZilla at Fremont Street Experience is a 12-story, slot machine-inspired zip line attraction. SlotZilla offers "flyers" two levels of lines, the lower "Zipline" (77 feet up) and upper "Zoomline" (114 feet up). The lower lines travel halfway down the Fremont Street Experience pedestrian mall. The upper lines go the entire length of the mall (1,750 feet). Guests on the upper "Zoomline" travel prone, or "superhero-style". SlotZilla cost $17 million to construct and features a launch tower with over-sized dice, a martini glass, a pink flamingo, simulated video reels, a giant arm and two 37-foot-tall showgirls. ^[16] One of the towers also bears a "Welcome to Fabulous Downtown Las Vegas" sign. ^[17]

Pedestrian mall

Created when Fremont Street was closed permanently to vehicular traffic in September 1994. When the light and sound shows are not being presented, music is played throughout the mall. Nightly free entertainment is also provided, on three stages throughout the mall.

Parking plaza

A parking plaza is located at the eastern end of Fremont Street, owned and operated by Fremont Street Experience. The parking structure has roughly 1,430 spaces.

Neonopolis

Neonopolis is a shopping complex which operates independently from Fremont Street Experience. It is located at the end of the FSE pedestrian mall, where Las Vegas Boulevard South meets Fremont Street.

Technical details

Fremont Street by night

The initial display contained about 2.1 million lightbulbs controlled by 32 computers located in kiosks on the mall. The sound system, using speakers suspended over the mall, was rated at 350,000 watts.

Displaying images that looked "real" took some innovation. New techniques were developed to make these curved, low-resolution images viewable from the ground. One adjustment was to move images slowly across the display to prevent blurring.

The 2001 upgrade to the sound system raised the power to 555,000 watts.

The 2004 upgrade features a 12.5-million LED display and more color combinations than the original display. The old control system was replaced by a central control room using 10 computers.

The 2019 upgrade features over 49.2 million LEDs with on-demand diagnostics through Watchfire Sign's proprietary digital signage software, which runs in sync with the Viva Vision canopy control software. ^[18]

FSE casino/hotels

Several casino/hotels are located on the Fremont Street Experience:

• Binion's Gambling Hall and Hotel
• Circa Resort & Casino
• The D Las Vegas
• Four Queens
• Fremont Hotel and Casino
• Golden Gate Hotel and Casino
• Golden Nugget Las Vegas

Former casinos include:

• La Bayou (closed in 2016)
• Las Vegas Club (closed in 2015)
• Mermaids Casino (closed in 2016)
• The Mint Las Vegas (closed in 1988; now part of Binion's)
• Pioneer Club Las Vegas (closed in 1995; now a gift shop)
• Carousel Hotel and Casino (closed in 1974)
• Apache Hotel and Casino (closed in 1941; now Binion's)
• Frontier Club Casino (closed in 1953)
• Boulder Club Casino (closed in 1960)
• Northern Club Casino (closed in 1942)

Map

	Fremont Street
Main Street		Main Street
Golden Gate		Circa
Pioneer Club
1st Street		1st Street
Golden Nugget		Binion's
Casino Center Blvd.		Casino Center Blvd.
Four Queens		Fremont Hotel-Casino
3rd Street		3rd Street
The D
4th Street		4th Street
		Neonopolis
Las Vegas Blvd.		Las Vegas Blvd.

See also

• Fremont East
• Vegas Vic

References

1. "Cable company offers land line phone service" . Retrieved 2007-07-05.
2. "Facts About the Fremont Street Experience". Archived from the original on 2007-07-03. Retrieved 2007-07-05.
3. "Now it can be told: the "Star Trek" attraction that almost came to life in 1992". The Goddard Group Blog. The Goddard Group. 2012-04-05. Retrieved April 7, 2012.
4. City of Las Vegas Public Records 1991-92
5. City of Las Vegas Public Records 1994
6. "Tourists may help pay for Fremont canopy" . Reno Gazette-Journal. March 19, 1993. Retrieved December 13, 2019– via Newspapers.com.
7. Munks, Jamie (February 7, 2018). "'Floor-to-ceiling' renovations planned for Fremont Street Experience". Las Vegas Review-Journal. Retrieved May 8, 2019.
8. Schulz, Bailey (May 7, 2019). "$32M renovation starts on Fremont Street Experience canopy". Las Vegas Review-Journal. Retrieved May 8, 2019.
9. "'Long, long overdue': Fremont Street Experience getting canopy upgrade". Las Vegas Sun. February 18, 2019. Retrieved February 1, 2020.
10. Schulz, Bailey (November 18, 2019). "Fremont Street Experience sign to show downtown through decades". Las Vegas Review-Journal. Retrieved December 13, 2019.
11. Johnson, Shea (December 19, 2019). "Upgraded Fremont Street canopy in Las Vegas gets dress rehearsal". Las Vegas Review-Journal. Retrieved December 27, 2019.
12. Nash, Rocky (December 19, 2019). "Fremont Street Experience previews new 3D graphics; $32 Million upgraded Viva Vision Canopy". KLAS. Retrieved December 27, 2019.
13. "Las Vegas' Fremont Street: An LED Spectacular". BulbAmerica. Retrieved 28 December 2021.
14. "Everything You Need to Know About the Viva Vision Canopy Upgrade". Fremont Street Experience. 16 April 2019. Retrieved 30 November 2021.
15. "Viva Vision: World's Largest Video Screen". Fremont Street Experience. Retrieved 17 December 2020.
16. "SlotZilla Zipline Las Vegas Gets Lit at the Fremont Street Experience | Vital Vegas Blog". Vital Vegas Blog. 8 December 2013.
17. "Slotzilla - 10 Coolest Things You Didn't Know You Could Do In Las Vegas - Forbes". Forbes . 9 April 2013. Archived from the original on 9 April 2013.
18. "Fremont Street Experience Unveils Stunning New 3D Graphics And $32 Million Upgraded Viva Vision Canopy". Cision PR Newswire (Press release). Retrieved 10 December 2020.

External links

• Fremont Street Experience web site
• Fremont Street Experience Viva Vision light shows
• Fremont Street Experience live entertainment schedule
• SlotZilla zip line attraction
• Fear the Walking Dead Survival attraction
• New Year's Eve at Fremont Street Experience information
• SlotZilla zip line attraction photos and video
• Fremont Street Experience Timeline

36°10′15″N115°08′39″W / 36.17083°N 115.14417°W / 36.17083; -115.14417