Funnel (software)

Last updated
Funnel
Company typePrivate
Industry
Founded2014 (2014) in Stockholm, Sweden
Founders
  • Fredrik Skantze
  • Per Made
Headquarters
Stockholm
,
Sweden
Revenue€26.6 million (2022) [1]
Number of employees
335 (2022) [2]
Website https://funnel.io/

Funnel is a software company headquartered in Stockholm, Sweden. [3] It was founded in 2014 and as of 2023 has offices in Dublin, London and Boston, MA.

Contents

History

Funnel was founded in 2014 by Per Made and Fredrik Skantze, who developed an advertising tool called Qwaya for Facebook. [4] The company opened a second location in Boston, Massachusetts in 2016. [5]

In 2017, Funnel raised €8.3 million ($10 million) in a funding round led by Balderton Capital. [6] As part of that fundraising, Suranga Chandratillake also joined the board. [6]

In January 2020, the company raised €42.6 million ($47 million) in Series B funding. [7] [8] [9] One year later, the company announced it closed a new pre-IPO funding round worth €57.1 million ($66 million). [10] [11]

In June 2020, Funnel won TechCrunch’s The Europas Award 2020. [12] Financial Times included the company in the list of Europe's fastest growing companies in 2021, [13] 2022, [14] 2023 [15] and 2024 [16] consecutively. In 2023, Funnel was listed as one of 100 'Next Unicorns' by VivaTech and GP Bullhound. [17]

Partnerships

Funnel collaborates with Media and marketing agencies like IndieAd and Havas [18] [19] and also with several technology companies, enabling data to flow to and from their software, one of which is Google Cloud. [20]

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References

  1. ↑ "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". March 2024. Retrieved 2024-03-11.
  2. ↑ "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". Financial Times. March 2024.
  3. ↑ "Funnel Operations AB". www.bloomberg.com. Retrieved 2022-10-05.
  4. ↑ "Funnel closes $47M Series B to prepare marketing data for better reporting and analysis". Zobito.com. Retrieved 22 September 2022.
  5. ↑ "Stockholm-based martech startup Funnel raises €7 million". EU-startups.com. 25 February 2019. Retrieved 22 September 2022.
  6. 1 2 O'Hear, Steve (2017-09-19). "Funnel raises $10M led by Balderton Capital to help companies analyse online marketing spend". TechCrunch. Retrieved 2022-09-27.
  7. ↑ Tucker, Charlotte (2020-01-17). "Stockholm-based Funnel closes over €42.6 million to make marketing data business-ready". EU-Startups. Retrieved 2022-09-22.
  8. ↑ "Swedish marketing platform Funnel raises $47 million Series B to expand into US". Tech.eu. 2020-01-17. Retrieved 2022-09-23.
  9. ↑ Caesar, Julia (2020-01-17). "Svenska ad-techbolaget i jätterunda – värderas till en miljard". Dagens industri (in Swedish). Retrieved 2022-11-05.
  10. ↑ "Swedish marketing data platform Funnel raises €57.1M pre-IPO financing ahead of its Nasdaq Stockholm debut | Silicon Canals". 2021-10-13. Retrieved 2022-09-23.
  11. ↑ Lunden, Ingrid (2021-10-13). "Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in 'pre-IPO' round". TechCrunch. Retrieved 2022-09-22.
  12. ↑ Butcher, Mike (2020-06-26). "Here are the winners of The Europas Awards 2020 – Even a pandemic can't stop these startups". TechCrunch. Retrieved 2022-09-27.
  13. ↑ Kelly, Maxine (2021-03-02). "FT 1000: the fifth annual list of Europe's fastest-growing companies". www.ft.com. Retrieved 2022-09-27.
  14. ↑ "FT 1000: the sixth annual list of Europe's fastest-growing companies". 2022-03-01. Retrieved 2022-09-27.
  15. ↑ Kilby, Nathalie (March 1, 2023). "FT 1000: the seventh annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved March 11, 2024.
  16. ↑ Kilby, Nathalie (March 1, 2024). "FT 1000: the eighth annual ranking of Europe's fastest-growing companies". Financial Times. Retrieved March 11, 2024.
  17. ↑ Albrecht, Olivia (2023). "2023 Top 100 Next Unicorns: Shaping the Next Gen of Tech".
  18. ↑ "IndieAd x Funnel Partnership Announcement". 26 October 2022.
  19. ↑ "Havas Media Group Partners With Funnel to Remove Data Bottlenecks & Automate Client Reporting Worldwide". Havas Media. 2020-08-14. Retrieved 2022-09-22.
  20. ↑ "Funnel, The better way to work with marketing data from over 500 connectors".
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