G5 Entertainment

Last updated

G5 Entertainment
Company type Public
Industry Video games
Founded2001;23 years ago (2001)
Headquarters
Stockholm
,
Sweden
Website g5.com

G5 Entertainment is a Swedish video game developer that produces free-to-play mobile games. [1]

Contents

History

G5 Entertainment was established in Moscow in 2001, founded by Aleksandr Tabunov, Sergey Shults and Vlad Suglobov. [2] In 2006, the company went public on the Nasdaq Nordic exchange under the ticker G5EN. [3] [4] In 2021, the company had grown significantly since it was founded. [5] In 2022, due to having a workforce based in Russia and Ukraine, G5 was particularly affected by the Russian invasion of Ukraine, and the company opened new offices across Europe. [6] At the start of the invasion, G5 had 500 employees in Russia and as many in Ukraine. [7]

Games

G5 is primarily active in the mobile games market. [2] Their games primarily target older women. [8] In 2011, G5 released Virtual City Playground, their first game with freemium monetization. [9]

As of 2018, their title Hidden City was responsible for most of their revenue, and represented a majority of the market share for hidden object games. [8] [10] However, later that year, analyst Daniel Zetterberg reported that the game's revenue had passed its peak. [11] After Hidden City, which had been licensed from another developer, G5 focused more on their own game development. [12]

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References

  1. ↑ Benson, Peter (4 January 2017). "Spekulativt läge i G5 Entertainment | Peter Benson". Svenska Dagbladet (in Swedish). ISSN   1101-2412 . Retrieved 7 December 2023.
  2. 1 2 Levander, Margaretha (15 November 2021). "Kodaren från Sovjet". Affärsvärlden . pp. 10–14. Retrieved 10 March 2024.
  3. ↑ Babaev, Sergey (11 July 2016). "«Если есть что-то постоянное в игровой индустрии, то это непрерывное изменение условий работы» — Gamedev на DTF". DTF (in Russian). Retrieved 7 December 2023.
  4. ↑ Hoikkala, Hanna; Wilen, Anton (21 December 2020). "Sweden Gaming Stocks Crowned Lockdown Winners, With More to Come". Bloomberg News .
  5. ↑ Mellqvist, Gabriel (6 December 2021). "Aktiespararna kritiska mot anonymt ägande i G5 – "en unik situation"". Dagens Industri (in Swedish). p. 12. Retrieved 10 March 2024.
  6. ↑ Ekblom, Jonas (22 June 2022). "Swedish Gaming Firm Upended by War Opens New Hubs Across Europe". Bloomberg News . Retrieved 7 December 2023.
  7. ↑ Eklund, Henning (19 June 2022). "Vd: Fler medarbetare flyr från Ryssland än Ukraina". Svenska Dagbladet . Retrieved 10 March 2024.
  8. 1 2 Jon Jordan (31 May 2018). "G5 Entertainment CEO on the focus driving its success in hidden object games and beyond". Pocket Gamer .
  9. ↑ Jordan, Jon (2 January 2012). "2011 in review: Vlad Suglobov, CEO, G5 Entertainment". Pocket Gamer . Retrieved 7 December 2023.
  10. ↑ "The "King" of its niche". redeye.se. 8 June 2017.
  11. ↑ Zetterberg, Daniel (6 November 2018). "Analys: Köpa aktier i G5 Entertainment?". Affärsvärlden (in Swedish).
  12. ↑ Zetterberg, Daniel (14 November 2021). "G5 spelbar på nytt". Affärsvärlden (in Swedish). pp. 34–35. Retrieved 10 March 2024.
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