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Product type | Clothing, Shoes & Accessories |
---|---|
Owner | L Catterton (51%), Ditte Reffstrup, Nikolaj Reffstrup |
Country | Copenhagen |
Introduced | 2000 |
Website | www |
Ganni is a Danish contemporary ready-to-wear fashion brand. [1] Founded in 2000 by gallerist Frans Truelsen, it started gaining cult popularity as a designer label in the late 2010s under the tutelage of husband-and-wife duo Nicolaj Reffstrup and Ditte Reffstrup. [2] The company's main fashion house focuses on ready-to-wear T-shirt, pants, silhouettes, elasticized straps, waistbands, and ruching. [3] [4] [5] Ganni has multiple outlets spread in and around Copenhagen, [6] and 25 stores in the US. [7]
Ganni was founded by Frans Truelsen as a line of cashmere apparel in 2000. [8] In 2009, the Reffstrups took over the company with Ditte Reffstrup serving as creative director and Nicolaj Reffstrup as CEO. Ditte Reffstrup started her career as a clothes buyer for Danish and Parisian brands. [9] Nicolaj Reffstrup, who graduated from Copenhagen Business School and earned his master's degree at IT University of Copenhagen, [9] is a former technology entrepreneur. [10] Private equity firm L Catterton acquired a 51% stake in the company in 2017. [11] In 2024, former deputy CEO of Balenciaga, Laura du Rusquec was appointed CEO. [12]
Ganni was described by Harper's Bazaar as a luxury brand with lower-end prices, positioned between fast-fashion retail and haute couture. [2] Ganni is one of the top 20 best-selling brands on Net-a-Porter. By 2017, the brand's annual revenue was £35 million, and as of 2019 it was £75 million. [13]
In 2019, the brand launched a Denmark-wide initiative called Ganni Repeat in which garments could be rented in Copenhagen for up to three weeks at a time. At Copenhagen Fashion Week in 2020, Ganni announced an expansion of Ganni Repeat to Europe and the United States in partnership with Levi's. Entitled "Love Letter," the rental-only joint collection consists of upcycled denim pieces. [14] Ganni has collaborated widely with representatives from the creative industries to produce limited edition collections. Some examples include a range of jackets, a coat and a vest, with Icelandic 66 ° North, an outdoor clothing brand. [15] [16] Footwear collection with Diemme, a shoe making brand. [17] An upcycled collection designed with Ahluwalia, a menswear design. [18] [19]
In April 2024, Ganni collaborated with Paloma Elsesser on a size-inclusive line. The Paloma Elsesser x GANNI capsule collection was announced to be available, starting from 17 April 2024, in EU sizes 32-52. [20]
Ganni has a podcast where host Marjon Carlos speaks to different creative artists about their interests, life and activities. [21]
During the full-scale Russian invasion of Ukraine, which is part of Russian-Ukrainian war Ganni expressed support for Ukraine. [22] [23] During the Black Lives Matter movement, Ganni pledged 100,000 euros to be split between NAACP, and legal aid non-profit initiative ACLU. [24]
In 2022, Ganni committed to working directly with suppliers to invest in ways to mitigate carbon emissions. [25] By 2023 Ganni is committing to eliminate its use of virgin leather for its handbags, shoes and other leather pieces, shifting towards plant-based alternative for their collection it uses grape skin derived from winemaking as an alternative to leather. [26] [27] In 2022, Ganni entered into a partnership with Infinited Fiber Company, to transforms textile waste into high quality fiber. [28] [29] As a part of its sustainability drive, Ganni is re-introducing its past season prints and fabrics with modifications. [5] In 2021, Ganni launched its plus size clothing lineup from european size 32 to 52 to enhance inclusivity. [30] In Dec 2021, Ganni partnered with transparency tech provider to show its garments’ origins, in the context of Supply chain transparency. [31] [32] In 2021, Ganni partnered with on-demand repair service Sojo in order to provide aftercare to its customers in terms of repairing purchased clothes, to enhance reusability. [33]
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