History
In June 2009, Generali Italia launched Genertellife, the first online life insurance company in Italy. As an extension of the non-life insurance provider Genertel, Genertellife launched with a 750,000 customer base potential. [2]
The CEO was Davide Passero, who remained in office until 2014. [3]
The company is active in the life insurance sector. Genertellife is controlled by Generali Italia with a stake of around 100% [4]
Timeline
In 2012, Fata Vita S.p.A. is merged by incorporation into Genertellife.
In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi. [5] [6]
In 2018, Genertellife launched iLove, a life insurance that works with a mobile application and regular free check-ups to readjust life insurance plans on a regular basis. [7] [8]
In 2019, Genertellife was authorized by IVASS (Institute for the Supervision of Insurance) to operate also in the credit sector, where the company aims at the sector of the salary- or pension-backed loans. [9]
On 1 September 2019 Maurizio Pescarini became CEO. [10]
In 2020, to counter the emergency linked to the Covid 19 pandemic, Genertellife launches "Genertel Everywhere" a completely remote contact center available 24 hours a day. [11] [12] [13]
In November 2023 Antonella Maier became CEO and General Manager. [14]
In May 2024, the merger by incorporation of Genertellife into Alleanza Assicurazioni was announced, with the operation expected to be completed in 2025. [15]
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