Global Sports Communication

Last updated
Global Sports Communication
Company type Private
Industry Sports management
Founded1985 by Jos Hermens
Headquarters Nijmegen, Netherlands
Key people
 Jos Hermens (CEO)
Website Global Sports Communication

Global Sports Communication (GSC) is a sports management company based in Nijmegen, Netherlands. It primarily manages elite track-and-field athletes and distance runners, specializing in sprint events, middle-distance events, field events, and road races including the marathon. The company is currently managed by former Dutch Olympian Jos Hermens. Some of the most notable athletes that GSC manages include Faith Kipyegon, Sifan Hassan, Eliud Kipchoge, and Geoffrey Kamworor. [1] [2]

Contents

History

Global Sports Communication was founded by sports manager and Dutch Olympian Jos Hermens in 1985. Hermens set two world records in the 1970s, and was a member of the 1972 and 1976 Dutch Olympic teams. [3]

Hermens founded the company from his small apartment in the Netherlands after learning about sports management from working at Nike in the 1980s. Afterwards, it has grown to represent many of the world's best and most famous runners, including many Olympians. Global Sports Communication reports that its athletes have won 42 Olympic gold medals and set 92 world records. The company lists partners as NN Group, Nike, Ineos, Adidas, Maurten, Abbott, Coros, Shokz, Capital Sports, and Virtuoos. [4]


Athletes

Prominent track-and-field athletes, including many Olympians, [5] who are currently being managed by Global Sports Communication include: [6]

Other current or former athletes include: [7] [8] [1] [5] Almaz Ayana, Zheng Wang, Liu Hong, Hyvin Kiyeng,Wenxiu Zhang, Sunette Viljoen, Luvo Manyonga, Orlando Ortega, Zelin Cai, Dong Bin, Lu Xiuzhi, Kenenisa Bekele, Gabriela Szabo, Paul Chelimo, Liu Shiying, Terrence Agard, Bin Feng, Ronald Kwemoi, Djamel Sedjati, Jiayuan Song, Jie Zhao, Morgan Pearson, and Isaac Makwala.

NN Running Team

Global Sports Communication currently manages NN Running Team, an elite running team that includes some of the world's most famous runners. [9] The team has a high-altitude training camp in Kaptagat, Kenya.

References

  1. 1 2 "Galaxy of stars attend Global Sports Communications Anniversary". Athletics Weekly. April 8, 2016.
  2. ↑ "Kipchoge breaks marathon world record in Berlin with stunning 2:01:39". IAAF.org. International Association of Athletics Federations (IAAF).
  3. ↑ Gains, Paul (2005). "Jos Hermens: The Athlete's Agent". Running Times Magazine. Archived from the original on 2006-08-21. Retrieved 2019-02-26.
  4. ↑ "Athletes | Global Sports Communication". www.globalsportscommunication.nl. Retrieved 2025-08-20.
  5. 1 2 Keisall, Christopher (August 21, 2016). "Successful Olympic Games for Global Sports Communications". Athletics Illustrated.
  6. ↑ "Home | Global Sports Communication".
  7. ↑ Kelsall, Christopher (2021-08-08). "Global Sports Communication athletes win 19 medals in Tokyo". Athletics Illustrated. Retrieved 2025-08-20.
  8. ↑ Kelsall, Christopher (2024-08-12). "All that glitters is gold for Global Sports Communication's". Athletics Illustrated. Retrieved 2025-08-20.
  9. ↑ New Dutch team’s marathon assault. The Nation. Elias Makori, September 17, 2017.
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