 | |
| Formerly | Leisure Pass Group |
|---|---|
| Company type | Private |
| Industry | Travel |
| Founded | 1999 |
| Headquarters | London, United Kingdom |
Key people | Jon Owen (CEO) [1] |
| Owner | Exponent Private Equity |
| Website | gocity |
Go City, formerly Leisure Pass Group, is a British travel company that offers discounted ticket packages to top tourist locations in 31 cities. It has over 7.5 million active users, and sells about 700,000 passes annually, making it the world's largest provider of tourist passes. [2] [3] [4]
The company was founded as Leisure Pass Group in 1999 by Angus Rankine and Andrew Grahame. [2]
Primary Capital bought the company in 2012 for £35 million, under the arrangement of then-CEO Darren Evans. Exponent Private Equity, owner of Big Bus Tours, purchased the company from Primary Capital for £150 million on 12 December 2016. [3] [5] The 2016 purchase also merged two other similar companies, Go City Card and The New York Pass, into Leisure Pass Group. [6]
Leisure Pass Group rebranded to Go City in July 2021. [7] [8]
The company has passes for the following 31 cities as of July 2024. The cities span 17 countries and 4 continents. [2]
These cities do not appear on the company's website as available passes but have been stated to be available in the past.
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