Gold (Brockhampton song)

Last updated
"Gold"
Brockhampton - Gold.jpg
Single by Brockhampton
from the album Saturation
ReleasedMay 23, 2017
Genre Hip hop
Length4:26
Label
Songwriter(s)
Producer(s)
  • Q3
  • Romil Hemnani
Brockhampton singles chronology
"Heat"
(2017)
"Gold"
(2017)
"Star"
(2017)
Music video
"Gold" on YouTube

"Gold" (stylized in all caps) is a song by American hip hop boy band Brockhampton and the third single from their debut studio album Saturation (2017). The music video premiered on May 23, 2017, [1] before the song was released to streaming services on May 30, 2017. [2]

Contents

Composition and critical reception

Jay Balfour of Pitchfork wrote, "'GOLD' is a zany posse cut that casts each member as an endearing weirdo, rambling randomly in the cypher. The beat feels psychedelic and underwater, a woozy guitar line sliding around as a cowbell taps like a funky metronome. The verses are disjointed introductions: Abstract rattles off the hook, Dom Mclennan [sic] drop [sic] a Mean Girls reference ('We rock pink now on Wednesdays'), and Merlyn Wood swerves in a Honda and teases, 'That's so Merlyn, that's so Merlyn.' It sounds like a jumbled night out with friends, full of inside jokes and non sequiturs—less a statement of intent than lightning in a bottle." [3] In a review of Saturation, Matthew Strauss of Pitchfork wrote the song "isn't about much, yet it is easily the project's most appealing and assertive outing. It features nearly all of the collective's vocalists, showcasing them one by one over a futuristic boogie of a beat. Founder Kevin Abstract delivers the hook, in which flaunting a gold chain is akin to godliness. Rappers Matt Champion, Ameer Vann, Merlyn Wood, and Dom McLennon follow suit, each one delivering his strongest flow on the album. 'GOLD' is the exemplar of BROCKHAMPTON's message of self-confidence, where effortless cool is a default setting." [4]

Variety ranked "Gold" as the band's best song. [5] Live365 placed it at number four in their list "Top 10 Brockhampton Songs". [6]

Music video

The music video was directed by Kevin Abstract. It shows Brockhampton hanging around in South Los Angeles and wearing costumes. [1]

Certifications

RegionCertification Certified units/sales
United States (RIAA) [7] Gold500,000

Sales+streaming figures based on certification alone.

Related Research Articles

<i>Saturation</i> (Brockhampton album) 2017 studio album by Brockhampton

Saturation is the debut studio album by American rap collective Brockhampton. Independently released on June 9, 2017, the album features appearances from group members Kevin Abstract, Ameer Vann, Merlyn Wood, Dom McLennon, Matt Champion, Joba, and Bearface. Production was primarily handled by group members Romil Hemnani, Jabari Manwa, and Kiko Merley, with additional contributions from Joba, Bearface, and No Rome. Manwa, along with Brockhampton webmaster Robert Ontenient, perform the albums vocal skits.

<span class="mw-page-title-main">Brockhampton (band)</span> American hip-hop group

Brockhampton was an American boy band/rap collective founded in 2014 in San Marcos, Texas. Led by Kevin Abstract and formed partially through the online music discussion forum KanyeToThe, the group's final line-up consisted of vocalists Abstract, Matt Champion, Merlyn Wood, and Dom McLennon, vocalists/producers Joba, Bearface, and Jabari Manwa and producers Romil Hemnani and Kiko Merley, as well as graphic designer Henock "HK" Sileshi, photographer Ashlan Grey, web designer Roberto Ontenient, and manager Jon Nunes.

<i>Saturation II</i> 2017 studio album by Brockhampton

Saturation II is the second studio album by American hip hop boy band Brockhampton, released on August 25, 2017. Production is primarily handled by Romil Hemnani, alongside production duo Q3, Bearface, Kevin Abstract, and Joba.

<i>Saturation III</i> 2017 studio album by Brockhampton

Saturation III is the third studio album by American hip hop boy band Brockhampton, released on December 15, 2017. Production is predominantly handled by Romil Hemnani, alongside production duo Q3, as with previous releases. It concludes the Saturation trilogy, commenced with Saturation and followed with Saturation II. Originally promoted as the group's "final studio album", the group announced their fourth album, titled Team Effort at the time before being scrapped, a day before Saturation III was released. Saturation III is the band's last album with founding member Ameer Vann, who left the band in May 2018 amid accusations of sexual misconduct.

<span class="mw-page-title-main">Gummy (song)</span> 2017 single by Brockhampton

"Gummy" is a song by American hip hop boy band Brockhampton and the lead single from their second studio album Saturation II (2017). The music video premiered on August 1, 2017, before the song was released to streaming services on August 2.

<span class="mw-page-title-main">Junky (song)</span> 2017 single by Brockhampton

"Junky" is a song by American hip hop boy band Brockhampton, released on August 15, 2017 as the third single from their second studio album Saturation II (2017).

<span class="mw-page-title-main">Swamp (Brockhampton song)</span> 2017 single by Brockhampton

"Swamp" is a song by American hip hop boy band Brockhampton, released on August 8, 2017 as the second single from their second studio album Saturation II (2017).

<span class="mw-page-title-main">Sweet (Brockhampton song)</span> 2017 single by Brockhampton

"Sweet" is a song by American hip hop boy band Brockhampton, released on August 22, 2017 as the fourth single from their second studio album Saturation II (2017).

<span class="mw-page-title-main">Matt Champion</span> American rapper and singer (born 1995)

Matthew Garrett Champion is an American rapper, singer, and songwriter. He is known for his role as a member of hip hop collective and boyband Brockhampton, with whom he released eight studio albums. His debut solo album, Mika's Laundry, was released on March 22, 2024.

<span class="mw-page-title-main">Ameer Vann</span> American rapper

Ameer Emmanuel Vann is an American rapper. He is best known for being a member of music collective Brockhampton, until his departure from the group in May 2018. After leaving Brockhampton, Vann started his solo career and released his first commercial EP, Emmanuel, in September 2019.

<span class="mw-page-title-main">1999 Wildfire</span> 2018 single by Brockhampton

"1999 Wildfire" is a single by American hip hop boy band Brockhampton, released on July 7, 2018. It features additional vocals from American producer Jazze Pha.

"Bleach" is a song by American hip hop boy band Brockhampton from their third studio album Saturation III (2017).

<span class="mw-page-title-main">Star (Brockhampton song)</span> 2017 single by Brockhampton

"Star" is a song by American hip hop boy band Brockhampton and the fourth single from their debut studio album Saturation (2017).

<span class="mw-page-title-main">Face (Brockhampton song)</span> 2017 single by Brockhampton

"Face" is a song by American hip hop boy band Brockhampton and the lead single from their debut studio album Saturation (2017). The music video premiered on May 6, 2017, before the song was released to streaming services on May 18, 2017.

<span class="mw-page-title-main">Heat (Brockhampton song)</span> 2017 single by Brockhampton

"Heat" is a song by American hip hop boy band Brockhampton and the second single from their debut studio album Saturation (2017). The music video premiered on May 16, 2017, before the song was released to streaming services on May 18, 2017.

<span class="mw-page-title-main">Boogie (song)</span> 2017 single by Brockhampton

"Boogie" is a song by American hip hop boy band Brockhampton, released on December 12, 2017, as the lead single from their third studio album Saturation III (2017).

<span class="mw-page-title-main">Rental (song)</span> 2017 single by Brockhampton

"Rental" is a song by American hip hop boy band Brockhampton, released on December 15, 2017, as a single from their third studio album Saturation III (2017).

<span class="mw-page-title-main">Zipper (song)</span> 2017 single by Brockhampton

"Zipper" is a song by American hip hop boy band Brockhampton, released on December 15, 2017, as a single from their third studio album Saturation III (2017). It contains a sample of "Cha Cha Cha!" by Optigan.

<span class="mw-page-title-main">Merlyn Wood</span> Ghanaian-American rapper (born 1996)

William Anku Kraka Mawuli Andoh Wood Jr., known by his stage name Merlyn Wood, is a Ghanaian-American rapper and songwriter. Born in Accra and raised in Texas, Wood is best known for his work as a member of hip-hop collective and boyband Brockhampton, with whom he released eight studio albums from 2014 to 2022. During his time with Brockhampton, Wood was recognized as the groups hype man, with his verses being noted for their energy and Ghanaian accent.

<i>All-American Trash</i> 2016 mixtape by Brockhampton

All-American Trash is the first and only mixtape by American rap collective and boy band Brockhampton. It was self-released on March 30, 2016, and features performances from Brockhampton members Ameer Vann, Merlyn Wood, Kevin Abstract, Rodney Tenor, Joba, Matt Champion, Bearface, and Dom McLennon. The bulk of production was handled by group members Romil Hemnani and Joba, with Tenor, Albert Gordon, Bearface, Jabari Manwa, and McLennon also receiving credits, along with guest producer Jeff Kleinman. Additionally, Ariel Wendt and group member HK perform spoken-word sections.

References

  1. 1 2 Craighead, Olivia (May 23, 2017). "Watch Brockhampton's Colorful Visuals For "Gold"". The Fader . Retrieved 23 December 2023.
  2. "Gold - Single". Apple Music . May 30, 2017. Retrieved 23 December 2023.
  3. Balfour, Jay (May 30, 2017). "BROCKHAMPTON: "GOLD" Track Review". Pitchfork . Retrieved 23 December 2023.
  4. "BROCKHAMPTON: SATURATION Album Review". Pitchfork. Retrieved 2023-12-23.
  5. Moreau, Jordan; Shafer, Ellise; Shanfeld, Ethan (November 18, 2022). "Goodbye, Brockhampton: The Hip-Hop Boy Band's 15 Best Songs, Ranked". Variety . Retrieved 23 December 2023.
  6. Milewski, Kathryn (January 19, 2022). "Top 10 Brockhampton Songs". Live365 . Retrieved 23 December 2023.
  7. "American single certifications – Brockhampton – Gold". Recording Industry Association of America.