Haitham Mattar is a Lebanese-American business executive and former CEO of the Ras Al Khaimah Tourism Development Authority. [1]
where he successfully repositioned Ras Al Khaimah to become one of the fastest growing destinations in the world, exceeding the target of one million visitors in the first three years and winning a number of global travel awards and personal accolades.
Mattar’s cross-continent experience and valuable global insights allowed him to effectively lead Ras Al Khaimah’s destination growth strategy, through capturing existing and emerging source market movements and international tourism trends. He was also instrumental in the concept and delivery of globally recognized tourism demand generators in the emirate including Jebel Jais Flight: the world’s longest zipline and the region’s first Via Ferrata.
Mattar, now Sr. Advisor to the Saudi Ministry of Tourism, advising on developing and implementing Saudi’s tourism strategy, applying his expertise in the development of source markets, routes, product and overall destination development.
In April 2021, Mattar was appointed as the Managing Director of MD of India, Middle East & Africa by IHG Hotels & Resorts. [2]
Mattar is slated to take over the role of Managing Director of India, Middle East & Africa (IMEA) for IHG Hotels & Resorts, effective April 18, 2021. [3]
Since starting his career in hospitality in 1987, Mattar has held senior roles with global hotel brands, including Marriott, InterContinental Hotels Group (IHG) and Hilton Worldwide.
In 2005, Mattar assumed the role of Director of Sales and Marketing at InterContinental Hotels Group, where he was responsible for the sales & marketing functions at properties in the Middle East and Africa region. In 2009, he was appointed as Area General Manager - Lebanon & Commercial Director Near East, overseeing the operational & commercial functions for IHG's hotels in Lebanon, Libya, Egypt, Jordan and Syria. [4] [5]
As Regional Vice President of Marketing and Sales for Hilton, Mattar was responsible for the development of source markets, Global and National Sales & Marketing offices as well as the development and implementation of Marketing & Sales strategy of over 130 properties across the Middle East, Africa, Eastern Europe, Turkey and Russia. [6]
As CEO of the Ras Al Khaimah Tourism Development Authority, Mattar was responsible for Ras Al Khaimah's brand positioning, destination marketing, tourism development and growth strategy. [7] [8] During the time Mattar has assumed the role of CEO, Ras Al Khaimah has recorded rapid economic progress and unprecedented growth in tourism figures. [9]
A Lebanese-born American citizen and Arabic speaker, Mattar holds an MBA in marketing from the University of Liverpool, United Kingdom. [10]
Named ‘Tourism Promotion CEO of the Year’ at the Global CEO Excellence Awards, Mattar was featured in the Arabian Business ‘most powerful Arabs’ list, in addition to being named one of the top 100 smartest people in the UAE. Also names ‘Leisure and Tourism CEO of the Year’ at the prestigious CEO Middle East Awards and ‘Business Leader of the Year’ at the Hozpitality Excellence Awards in 2018.
In 2017, Mattar was elected as Vice Chair of the UNWTO Board of Affiliate Members as well as being appointed as a member of the steering committee for the UNWTO 2017 International Year for Sustainable Development in Tourism. Mattar was also named a full-time advisory board member of the Global Thinkers Forum (GTF) in 2018, and an Advisory Board Member of Al Marjan Development. Mattar is also a member of the Steering Committee of the Ras Al Khaimah Department of Economy and was appointed in 2018 as a member of the Arabian Travel Market Advisory Board by Reed Travel Exhibitions. In August 2018 Ras Al Khaimah Tourism Development Authority joined WTTC as a member, being represented by Mattar.
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.
Ras Al Khaimah (RAK) is one of the seven emirates that make up the United Arab Emirates (UAE). The city of Ras Al Khaimah, sometimes simply abbreviated to RAK or RAK City, is the capital of the emirate and home to most of the emirate's residents. It is linked to the Islamic trading port of Julfar.
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service. As of December 31, 2019, it had 32 locations with 9,821 rooms in 15 countries and territories, including 2 that are owned or leased and 30 that are managed.
Regent Hotels & Resorts is a luxury hospitality brand, founded by hotelier Robert H. Burns in 1970. After passing through different owners since foundation, it is currently jointly owned by IHG Hotels & Resorts and Formosa International Hotels Corporation since July 2018, with hotels and resorts in Asia and Europe.
The European Travel Commission (ETC) is an association of National Tourism Organisations (NTOs) based in Brussels. It was created in 1948 to promote Europe as a tourist destination to long-haul markets outside of Europe, originally the US and later Canada, Latin America and Asia-Pacific. ETC currently has 33 member NTOs and 14 associate members from the private industry. The association aims to raise awareness of the importance of tourism among national European authorities and the general public through sharing best practices and cooperation in market intelligence and promotion.
Tourism in Georgia is an increasingly important component of the country's economy. In 2015 it employed around 158,500 people, producing 6.7% of Georgia's GDP and providing US$1.94 billion of revenue. In 2019, the number of international arrivals reached a record high of 9.3 million people with foreign exchange income in the year's first three quarters amounting to over US$3 billion. The country plans to host 11 million visitors by 2025 with annual revenues reaching US$6.6 billion.
Andrew Peter Cosslett is a British businessman and chairman of the Rugby Football Union, and Kingfisher plc.
Taleb Rifai is a Jordanian who was the Secretary-General of the United Nations' World Tourism Organization, based in Madrid, Spain, until the 31st of December 2017, having held the post since being unanimously elected in 2010. The first Jordanian to hold a UN agency Secretary General position.
James Reginald Hogan, is an Australian airline executive. Between 2006 and mid-2017, he was the President and CEO of Etihad Airways, one of the national airlines of the United Arab Emirates (UAE).
Sheikh Saud bin Saqr Al Qasimi is the current Ruler of the Emirate of Ras Al Khaimah, one of the seven emirates of the United Arab Emirates.
Welcome Chinese is a hospitality standard, brand and company founded in 2013 and headquartered in China. It was developed by the marketing and communications firm Select Holding Ltd, together with the China Tourism Academy (CTA), board of the China National Tourism Administration (CNTA). Company's purpose is to help Chinese tourists to feel more comfortable, travel easier and feel welcome overseas. Another goal is to help global hotels/resorts, museums, amusement parks, transportation hubs and all other sightseeing and tourist destinations to reach China's market through promotional activities.
Arabian Travel Market a.k.a. ATM is a travel and tourism event, organized annually in Dubai to provide a platform for inbound and outbound tourism professionals in the Middle East and gives information on tourism destinations, accommodation options, tourism attractions and aviation industry in the Middle East and around the world. The event is organized by Reed Exhibitions.
Gloria Guevara Manzo is a business executive with experience in the private and public sectors. She was Secretary of Tourism for Mexico from March 10, 2010 to November 30, 2012. Guevara began her professional career at NCR Corporation in 1989 and worked in the IT industry in various roles, working for North America, Latin America, the Middle East and Africa regions. Since 1995 she has worked for Travel and Tourism in different capacities for Sabre Holdings, the Mexican Government, as independent and currently she is CEO of WTTC.
Al Marjan Island is a group of 4 coral-shaped islands in a man-made archipelago located in Ras al-Khaimah, in the Persian Gulf. It is administered by the Al Marjan Island Company. Several resorts, beaches, tourism destinations and residential projects are located in the four islands, being one of the UAE's top tourism spots. The area received over 100 thousand visitors during 2013.
The Ras Al Khaimah Tourism Development Authority was established in May 2011 under the Government of Ras Al Khaimah. Its purpose is to develop and promote the emirate's tourism offering and infrastructure, both domestically and abroad.
The International LGBTQ+ Travel Association is an association of tourism businesses that welcome the LGBTQ+ community. As of 2016, the association had member businesses in about 80 countries.
Zurab Pololikashvili is a Georgian politician and diplomat, currently serving as Secretary-General of the World Tourism Organization. From 2005 to 2009 he was Georgian deputy Foreign Minister, and he served as ambassador to Spain, Morocco, Algeria and Andorra.
South African Tourism is the official national marketing agency of the South African government, with the goal of promoting Tourism in South Africa both locally and globally.
David P. Scowsill is a British businessman, and serial non-executive director and chairman, known for his contributions to the travel and tourism industries. He is the former President and CEO of the World Travel & Tourism Council.
Tourism in the United Arab Emirates is an important component of the Emirati economy, and consists of domestic and international components. In 2018, tourist industry composed over 164.7 billion dirham to country's GDP.