Hassan Sheheryar Yasin

"HSY" redirects here. For other uses, see HSY (disambiguation).

Hasan Sheheryar Yasin
Born	(1976-10-26) 26 October 1976 (age 49) [1] Division Faisalabad, Toba, Punjab, Pakistan
Education	Pakistan School of Fashion Design
Label	HSY
Parent	Mian Hamid Yasin (father)
Awards	Lux Style Fashion Designer of the Year (2005)
Website	theworldofhsy.com

Hassan Sheheryar Yasin, often referred to by his initials, HSY, (born 26 October 1976) is a Pakistani fashion designer, television host and actor. ^[2]

Born to a Arain family who were active in politics. ^[3] His father, Mian Hamid Yasin, was a chief whip in Zulfikar Ali Bhutto government. His parents separated when he was in his early age. ^[4] After separation, his mother moved to the United States. He received his early schooling in New York, USA. He was salutatorian of the Pakistan School of Fashion Design (class of 2000). Yasin is affiliated with the La Chambre Syndicale De La Couture Parisienne in France. He holds an honours degree in couture^{[ citation needed ]} and serves on the board of directors and the executive committee of the fashion institute he graduated from.^{[ citation needed ]} Hassan Shehryar hosts a prime-time talk show Tonite with HSY on Hum Sitaray. ^[5]

Starting as a fashion choreographer in 1994, ^[6] Yasin worked both as a choreographer and designer to various shows within Pakistan and international shows including Dubai, London, New York City and Toronto. ^[7]

HSY

2000 marked the introduction of Yasin's own fashion label, HSY. Starting as a bridal and formal wear couture house, it became one of Pakistan's most recognized fashion labels and employs over 350 people and six stores internationally (including Dubai), with the flagship housed in Lahore. ^[8] In 2003, Karachi-based Diva Magazine placed Yasin on the cover of their "Most Powerful People" issue and as one of their 10 "Faces of the Year". ^[9]

In 2007, Yasin introduced a jewellery line under the HSY brand.^{[ citation needed ]}

Awards and Nominations

National and Industry Awards

Year	Award / Recognition	Category / Details	Result
2005	Lux Style Award	Fashion Designer of the Year	Winner [10]
2009	Lux Style Award	Best Achievement in Fashion Design	Winner
2010	Lux Style Award	Best Dressed Male	Special Award
2013	Hum Awards	Best Designer Womenswear	Winner
2016	Lux Style Award	Best Designer Menswear	Nominated
2017	Lux Style Award	Best Designer Menswear	Nominated
2018	Lux Style Award	Best Menswear Designer	Nominated
2020	Pakistan International Screen Awards (PISA)	Best Designer	Winner
2021	ARY People's Choice Awards	Best Designer of the Year	Winner
2022	Critics Choice Awards	Best Designer – Bridal	Winner

Committee Appointments and Other Recognitions

Member of Oscars 2020 Selection Committee: HSY was appointed to the committee selecting Pakistan's official submission for Best International Feature Film at the Oscars 2020. ^[11]

Goodwill Ambassador for NOWPDP (2021): Appointed as a Goodwill Ambassador for the National Organisation for Welfare of the Physically Disabled Pakistan (NOWPDP) in 2021. ^[12]

Filmography

Television

Year	Title	Role	Notes
2021	Pehli Si Muhabbat	Akram	Television debut
2024	Ijazat	TBA	Telefilm

Films

Year	Title	Role
2022	Ishrat Made in China	Master Mangshi [13]

References

1. "Hottie of the week: Hassan Sheheryar Yasin".
2. "The man who would be king". TNS - The News on Sunday. 22 January 2017.
3. "Hassan Sheheryar Yasin's Most Happening Interview | Speak Your Heart With Samina Peerzada". Archived from the original on 14 December 2021 – via www.youtube.com.
4. "HSY completes two decades in fashion".
5. "HSY to host his very own talk show 'Tonite with HSY'". Daily Times. 9 September 2014. Archived from the original on 13 September 2014. Retrieved 14 September 2014.
6. "HSY Interview". Fashioncentral.pk. Retrieved 18 June 2009.
7. "All about Hassan Sheheryar Yasin". Designerzcentral.com. Retrieved 24 January 2012.
8. "Fashion house from Pakistan will make its mark in Dubai". thenational.ae.
9. "Fashion Designer Hassan Sheheryar Yasin". Fashioncentral.pk. Retrieved 24 December 2011.
10. "Daily Times - Leading News Resource of Pakistan". www.dailytimes.com.pk. Archived from the original on 22 October 2012. Retrieved 11 December 2025.
11. Anjum, Hiba (8 October 2020). "Fashion designer HSY is part of the Oscars 2020 committee". www.thenews.com.pk. Retrieved 11 December 2025.
12. NOWPDP Annual Report 2021 (PDF). National Organisation for Welfare of the Physically Disabled Pakistan. 2021.
13. "Ishrat Made in China's first teaser is finally here". Images by Dawn . 18 December 2021. Retrieved 17 January 2022.

External links

• HSY Biography and Work