 | |
| Industry | Fashion |
|---|---|
| Founded | 1999 |
| Founder | Richie Rich, Traver Rains |
| Defunct | 2008 |
| Headquarters | , |
Key people | |
| Products | Apparel, accessories, cosmetics |
Heatherette was an American fashion company that closed in 2008. It was founded in 1999 by Club Kid Richie Rich and Traver Rains. The pair first began designing T-shirts and leather goods. When Rich wore one of their leather tops to a party, he caught the attention of a buyer at the downtown store Patricia Field.[ citation needed ]
Heatherette was established in the late 1999. At that time, former club kid and nightlife fixture Richie Rich was working with event producer Susanne Bartsch. Traver Rains had just moved to New York City from Dallas and was teaching horseback riding at Chelsea Piers, where he and Rich first met. Rains later recalled: "Richie was assisting Susanne Bartsch at the time, and her son Bailey was taking riding lessons. Richie came to pick Bailey up one day in leather pants, and I was making leather t-shirt at the time, so we started talking about that." [1] Together, they began designing T-shirts and leather goods. In December of that year, Rich wore one of their leather tops to a party where he was noticed by a buyer for Patricia Field's store, who ordered 20 of them. By the time they sold out, their work had attracted the attention of the American rapper Foxy Brown, who asked them to design a custom outfit for her to wear to the MTV Video Music Awards. [2] Shortly afterwards, singer Gwen Stefani was featured wearing one of their tops in Entertainment Weekly , and Patricia Field asked them to design a T-shirt for Sarah Jessica Parker's character on the television series Sex and the City .
Heatherette's debut ready-to-wear collection "Look at Me" was introduced during the New York Fashion Week in September 2001. [3] [4]
Many celebrities have worn Heatherette fashions in public. [5] [6] Paris Hilton, Lydia Hearst, Caroline D'Amore, Amanda Lepore, Naomi Campbell, Miranda Kerr, Tinsley Mortimer, Kim Kardashian, J. Alexander, Mena Suvari, Anna Nicole Smith, Mýa, Kelis and Jenna Jameson have modeled their fashions in runway shows. [6]
Heatherette has received editorial credits in a variety of different genres of magazines. [7] An especially wild Heatherette fashion show, which featured Anna Nicole Smith and Boy George, is chronicled in the Glenn Belverio's 2006 nonfiction book, Confessions from the Velvet Ropes. [8] [9] Heatherette has also been featured at New York Fashion Week. [10]
Heatherette was featured on the third cycle of America's Next Top Model as the designer for a fashion show contest. They were guest judges on Project Runway Canada for the "When It Rains It Pours" challenge and also on Project Runway when contestants had to make costumes for WWE Divas. Heatherette was also featured on several television programmes [11] [12] and in the movie My Super Ex-Girlfriend . [13]
Recently, Traver was featured on Fashion Television in an interview by Jeanne Beker: [14]
Traver and Richie Rich appeared in the 2005 film One Last Thing... .
On March 20, 2008, a collaboration collection with MAC Cosmetics, called "Heatherette for MAC", was released and includes illustrations of Traver Rains and Richie Rich on the cardboard packaging. [12] This is the second collaboration between Heatherette and MAC Cosmetics.
Punk fashion is the clothing, hairstyles, cosmetics, jewellery, and body modifications of the punk counterculture. Punk fashion varies widely, ranging from Vivienne Westwood designs to styles modeled on bands like The Exploited to the dressed-down look of North American hardcore. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.
The Club Kids were a group of young New York City dance club personalities. The group was notable for its members' flamboyant behavior and outrageous costumes.
Karen Jill Elson is an English model and singer-songwriter.
A rivethead or rivet head is a person associated with the industrial dance music scene. In stark contrast to the original industrial culture, whose performers and heterogeneous audience were sometimes referred to as "industrialists", the rivethead scene is a coherent youth culture closely linked to a discernible fashion style. The scene emerged in the late 1980s on the basis of electro-industrial, EBM, and industrial rock music. The associated dress style draws on military fashion and punk aesthetics with hints of fetish wear, mainly inspired by the scene's musical protagonists.
Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights. Usage from the 18th century refers to men's wear usually made of cloth or leather that is wrapped around the leg down to the ankle. In the 19th century, leggings usually referred to infants' leg clothing that were matched with a jacket, as well as leg-wrappings made of leather or wool and worn by soldiers and trappers. Leggings prominently returned to women's fashion in the 1960s, drawing from the form-fitting clothing of dancers. With the widespread adoption of the synthetic fibre Lycra and the rise in popularity of aerobics, leggings came to further prominence in the 1970s and 1980s, and eventually made their way into streetwear. Leggings are a part of the late 2010s into the 2020s athleisure fashion trend of wearing activewear outside sporting activities and in casual settings.
Brittny Gastineau is an American model, socialite, and reality television personality.
Heather Marks is a Canadian model known in the fashion world for her big eyes and "doll-like" or elven features. Her high fashion looks have booked her many campaigns, and her career has followed those of other doll-like models, Gemma Ward, Caroline Trentini, Lily Cole, Lisa Cant, Vlada Roslyakova, and Jessica Stam.
Richard Eichhorn, professionally known as Richie Rich, is an American fashion designer, television personality, figure skater, singer, actor and author. During the 1990s, he was part of the original group of New York City club personalities named The Club Kids.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Glenn Belverio is an American journalist and editor based in New York, New York.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
The fashion of the 2000s is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of both sexes, followed by the retro-inspired indie look later in the decade.
Proenza Schouler is a womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez. Based in New York City, Proenza Schouler is derived from maiden names of the two designers' mothers: Proenza is the maiden name of Hernandez's mother, and Schouler is the maiden name of McCollough's mother.
Traver Rains is an American TV personality, celebrity fashion designer, and photographer.
Liu Wen is a mainland Chinese model. She is widely regarded as China's first supermodel. She was the first Chinese model to walk the Victoria's Secret Fashion Show, the first East Asian spokesmodel for Estée Lauder cosmetics, and the first Asian model to ever make Forbes magazine's annual highest-paid models list. In 2017, Liu became the second Chinese model to ever appear on the cover of American Vogue, and the first to be featured on the front cover rather than foldout. She landed on the cover a second time in American Vogue's April 2020 issue and a third in May 2023, becoming the first person of Chinese descent to appear three times. In 2024, she became the first model of Asian descent to be featured solo on the cover of French Vogue. She is currently represented by The Society Management and is based in New York City.
Rayne Baron, known professionally as Ladyfag, is a New York City-based writer, performer, nightlife personality, and events producer.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Jennifer Renée DeLia is an American screenwriter, director, actress, artist and humanitarian. She is currently based in lower Manhattan where she operates her production company Poverty Row Entertainment.
Sue Clowes is an English textile and fashion designer known for the collection that launched Boy George and Culture Club in 1981.
The fashions of the 2020s represent a departure from 2010s fashion and feature a nostalgia for older aesthetics. They have been largely inspired by styles of the late 1990s to mid-2000s, 1980s, and late 1960s to early 1970s. Early in the decade, several publications noted the shortened trend and nostalgia cycle in 2020s fashion. Fashion was also shaped by the COVID-19 pandemic, which had a major impact on the fashion industry, and led to shifting retail and consumer trends.