Hollister Free Lance

Last updated
Hollister Free Lance
Type Weekly newspaper
Format Broadsheet
Owner(s) Weeklys
Founder(s)John McGonigle
PublisherDan Pulcrano
Sports editorEmanuel Lee
Founded1873
LanguageEnglish
Sister newspapers Gilroy Dispatch
Morgan Hill Times
Website sanbenito.com

The Hollister Free Lance is a weekly newspaper published in Hollister, California and distributed in San Benito County, California. It is owned by Weeklys.

History

On March 12, 1872, William Shaw established the Hollister Advance. [1] [2] On October 18, 1873, John McGonigle published the first edition of the Hollister Enterprise. [3] [2] Six years later the paper was acquired by Sylvan H. Brummett. [4]

On February 12, 1880, S.H. Brummett, editor of the Enterprise, was approached in front of a courthouse by George W. Carlton, co-owner of a rival paper called the Hollister Telegraph. They had been bitterly feuding over a government contact and Brummett recently called Carlton a "horse thief." In response, Carlton fatally shot Brummett in the head. [5] [6] A jury convicted Carlton of manslaughter, but he appealed to the California Supreme Court who ordered a retrial. [7] After two hung juries, the case was dismissed. [8]

On February 5, 1881, Major John S. Hay bought the Enterprise and the Telegraph. He merged them into a single paper called The Pacific Coast. [2] A short time later W.J and A.J. Jones bought the combined paper and renamed it to The Democrat. Maurice T. Dooling and James A. Kearney purchased it a year or two later. In 1884, Lester P. Baldwin and Robert Shaw bought the paper and renamed it to the Free Lance. [2]

W.B. Winn, a former preached, bought the Free Lance in 1886. [2] He sold the paper in 1891 to J. L. Lahiff, who then merged it with his paper, the Hesperian. [9] Lahiff was city editor, and his business partner Robert P. Stephenson served as editor. [10] James G. Piratsky succeeded Lahiff as co-owner in 1893 but left after becoming county clerk in 1902. Stephenson was then joined by Alexander P. Bettersworth, followed by Madison D. Hall. On January 22, 1910, the two launched a daily edition of the Free Lance. [2] That September, Hall was replaced by Bettersworth and James Kearney. In 1912, Bettersworth sold his quarter interest to Millard F. Hoyle Sr. He became the sole owner by 1916. [2]

The Hollister newspaper market was a competitive one. In 1921, the publisher of the Free Lance, which claimed a circulation of 1,019, placed an ad in Editor & Publisher, a trade magazine, offering a $250 reward to anyone who could produce proof that the Morning Daily Advance of Hollister published more than 1,026 copies. [11] In 1923, Walter Keene bought the Hollister Advance after it had been published by the Shaw family for 50 years. [12] [1] He sold it to Hoyle in 1937. [13] [14] The Advance continued as a weekly edition for rural areas and out of state residents. [15] Hoyle's wife transferred ownership in 1957 to their son Millard F. Hoyle Jr. [2]

In 1981, El Dorado Newspapers, a subsidiary of McClatchy Newspapers, became co-owner of the Free Lance. [16] In 1986, the Advance ceased. [15] In 1996, McClatchy sold the Hollister Free Lance, along with the Gilroy Dispatch, Morgan Hill Times and Amador Ledger-Dispatch to Central Valley Publishing, which was managed by USMedia Group, Inc., of Crystal City, Missouri. [17] The company's name was changed a few years later to Pacific Sierra Publishing Company. [18] In 2004, Mainstreet Media purchased ten publications from Pacific Sierra, including the Free Lance. [19]

In April 2014, the Hollister Free Lance was purchased by New SV Media Inc., a subsidiary of Metro Newspapers of San Jose, California. [20] In October 2014, Metro’s CEO Dan Pulcrano began to move the paper away from its alignment with petroleum drilling interests and attacks on environmentalists, publicly separating itself from a $1.9 million oil company-funded political campaign in opposition to San Benito County Measure J that heavily featured the Free Lance’s logo and quotes from an opinion piece by its former editorial board. [21] [22]

References

  1. 1 2 "Newspaper Preceded Town's Incorporation". Free Lance. Hollister, California. August 4, 1972. p. 50.
  2. 1 2 3 4 5 6 7 8 "Free Lance honored by Chamber of Commerce". Free Lance. Hollister, California. February 13, 1975. p. 8.
  3. "Notice". The Pajaronian. Watsonville, California. October 23, 1873. p. 2.
  4. "Notice". Santa Cruz Weekly Sentinel. August 16, 1879. p. 3.
  5. "Quarrel Between Editors - One Fatally Shot". The Sacramento Union. February 13, 1880. p. 3.
  6. "Editorial Shooting at Hollister - Another Account". The Morning Press. Santa Barbara, California. February 16, 1880. p. 2.
  7. "New Trial Ordered. | G.W. Carlton's Appeal to the Supreme Court is Sustained". The San Francisco Examiner. December 28, 1880. p. 3.
  8. "Notice". San Luis Obispo Tribune. September 10, 1881. p. 4.
  9. "Newspaper Change". Santa Cruz Surf. February 21, 1891. p. 5.
  10. Barrows, Henry D.; Ingersoll, Luther A. (1893). A Memorial and Biographical History of the Coast Counties of Central California : Illustrated. Chicago: Lewis Publishing Company. Retrieved 10 June 2014.
  11. "$250 Reward". Editor & Publisher : 34. June 11, 1921. Retrieved June 10, 2014.
  12. "Walter Keene Purchased The Hollister Advance". San Juan Mission News. San Juan Bautista, California. September 8, 1923. p. 1.
  13. "Hollister Advance Sold to M.F. Hoyle". San Juan Mission News. San Juan Bautista, California. January 1, 1937. p. 1.
  14. "Daily Advance At Hollister Sold To Rival". Santa Cruz Evening News. January 1, 1937. p. 3.
  15. 1 2 "Free Lance celebrates 130 years of local news coverage". Free Lance. October 17, 2003. Retrieved September 25, 2025.
  16. "Partners to print Hollister paper". The Modesto Bee. January 1, 1981. p. 34.
  17. Nax, Stanford (October 19, 1996). "McClatchy Newspapers sells 4 of its publications". The Fresno Bee. p. 47.
  18. Kieta, Joseph (March 29, 2002). "The Sun-Star boasts colorful history". Merced Sun-Star. p. 62.
  19. "Gilroy (CA) Dispatch Sold to Mainstreet Media Group". Dirks, Van Essen & April. January 30, 2004. Retrieved 2025-09-25.
  20. Baumann, Greg (March 31, 2014). "Metro Newspapers buys weeklies in Santa Cruz, Gilroy, Morgan Hill and Hollister". bizjournals.com. Silicon Valley Business Journal. Retrieved April 21, 2014.
  21. "Deceptive Measure J ads distort Free Lance's views". San Benito County Today. New SV Media. October 23, 2014. Retrieved October 30, 2014.
  22. Pulcrano, Dan (October 29, 2014). "Don't frack with our logo". San Benito County Today. New SV Media. Retrieved October 30, 2014.