Press Banner

Last updated
The Press Banner
Type Weekly newspaper
Owner(s) Weeklys
Founder(s)Ray Smith
Vic McDonald
Founded1960
LanguageEnglish
HeadquartersScotts Valley, CA
Sister newspapers Good Times , The Pajaronian Metro Silicon Valley
Website pressbanner.com

The Press Banner is a local newspaper serving Scotts Valley and San Lorenzo Valley, California in Santa Cruz County in the United States. It is published once per week on Fridays. [1] It is operated by Weeklys which also publishes the countywide free weekly Good Times , the monthly Aptos Life and Watsonville-based The Pajaronian .

History

On December 2, 1960, the first edition of the Valley Press was published by Ray Smith and Vic McDonald. Smith owned a small print shop in Felton and started the paper after The Highlander, formerly the Ben Lomond Courier, ceased. [2] [3] Two years later the paper was bought by Craig M. Robinson. [4] On Feb. 27, 1974, Robinson founded another paper called The Scotts Valley Banner. He sold both papers in 1978 to John P. Scripps Newspaper Group, owner of the Watsonville Register-Pajaronian . [5]

Jack Fraiser bought the papers from the company in 1989. The new owner got his start at the Honolulu Star-Bulletin and previously operated The Bastrop Advertiser and the Bastrop County Times in Texas. [6] Fraiser sold the Press and Banner in 1996 for $350,000 to Melmac Media, a company owned by Michael and Elaine Quinn. At the time the papers had a combined circulation of 8,300. [2] [7] In 2000, Johnson Newspapers acquired the papers. Carlon Perry served as company president and the business previously owned the Colusa County Sun Herald, The Loomis News and the Williams Farmer. [8]

In 2005, Carlon Perry and Cecelia Drake, co-publishers of the papers, announced they had been sold to the Mathews family, who owned the Tracy Press . [9] A year later the Valley Press and Banner were merged to form the Press Banner. Tracy Press Inc. went bankrupt in 2012 and the Tracy Press, the Patterson Irrigator and the PressBanner were sold to Will Fleet and Ralph Alldredge, under the name Tank Town Media. [10] In 2020, the Press Banner was acquired by Metro Newspapers, publisher of Good Times in neighboring Santa Cruz. [11] [12]

References

  1. "Scotts Valley Press Banner newspaper - MondoTimes.com". www.mondotimes.com. Retrieved 2018-10-25.
  2. 1 2 Musitelli, Robin (December 4, 1996). "Arizona couple buys weekly papers". Santa Cruz Sentinel. p. 2.
  3. Holtzclaw, Barry (2016-12-02). "56 years of community journalism in the Twin Valleys". Press Banner | Scotts Valley, CA. Retrieved 2025-09-24.
  4. "SLV Weekly To Switch To New Home". Santa Cruz Sentinel. August 28, 1966. p. 4.
  5. "Chain Buys Valley Press". Santa Cruz Sentinel. May 15, 1978. p. 2.
  6. Shender, Steve (February 16, 1989). "New publisher starts by pitching in". Santa Cruz Sentinel. p. 4.
  7. Gumz, Jondi (December 27, 2000). "SV newspaperman dies of cancer at 67". Santa Cruz Sentinel. p. 2.
  8. Gumz, Jondi (April 6, 2000). "Scotts Valley Banner, Valley Press change hands again". Santa Cruz Sentinel. p. 2.
  9. "Tracy Press purchases two Santa Cruz-area newspapers". Lodi News-Sentinel . 2005-08-31. Retrieved 2025-09-24.
  10. "Printing press auctioned, dismantled". Tracy Press. 2012-11-23. Retrieved 2024-12-21.
  11. Siegel, Fern (October 8, 2020). "Weeklys Buys 'Press Banner,' Enlarges Its Newspaper Stable". Publishers Daily. Retrieved 2020-10-12.
  12. "Good Times Purchases Press-Banner". Good Times. October 6, 2020. Retrieved 2020-10-12.