I'm Sorry, Now Say It Back

I'm Sorry, Now Say It Back
Studio album by Thelma Plum
Released	18 October 2024 (2024-10-18)
Length	35:25
Label	Warner Australia
Producer	Alex Burnett Xavier Dunn Georgia Flipo Oli Horton
Thelma Plum chronology
Meanjin (2022) I'm Sorry, Now Say It Back (2024)
Singles from I'm Sorry, Now Say It Back
"We Don't Talk About It" Released: 24 November 2023 [1] "Nobody's Baby" Released: 26 July 2024 [2] "Freckles" Released: 23 August 2024 [3]

I'm Sorry, Now Say It Back is the second studio album by Australian singer-songwriter Thelma Plum. The album was released on 18 October 2024 through Warner Music Australia. ^{[3] [4]}

Upon announcement on 22 August 2024, Plum said that it was "created with love, heartache, forgiveness and care in mind. It's personal and kind of like I'm sharing pages from my diary with you, but it's time for it to fly free." ^[3]

The album was supported by a 10-date Australian tour in October and November 2024. ^[5]

In May 2025, Plum will support the album with an 18-date regional Australian tour. ^[6]

Critical reception

Professional ratings

Review scores
Source	Rating
The Guardian	[7]

Giselle Au-Nhien Nguyen from The Guardian said "The Gamilaraay musician's second album is filled with light and shade, resilience and humour – though it doesn't quite match the highs of her debut." ^[7]

AAA Backstage said the album "showcases Thelma's growth as an artist and storyteller, weaving together tales of heartbreak, love, and personal reflection." ^[8]

Lars Brandle from Rolling Stone Australia said "On her second album, I'm Sorry, Now Say It Back, Plum finds that sweet balance, by unspooling lyrics full of raw honesty, humanity laid bare, delivered in her unmistakable, vibrato-hewn voice and soundtracked with studio polish, strings, and delicious melodies". ^[5]

Jeff Jenkins from Stack Magazine said "I'm Sorry, Now Say it Back is the sound of a young woman who's very much in charge, but not afraid to share her vulnerabilities." ^[9]

Triple J said "Each track serves as a journal entry of her raw emotion that's been condensed into catchy indie folk pop for self-acceptance and pulling yourself up by the bootstraps." ^[10]

Track listing

All tracks are written by Thelma Plum, Alex Burnett, and Oli Horton, except where noted.

I'm Sorry, Now Say It Back track listing

No.	Title	Length
1.	"Wiseman"	3:12
2.	"Hurricane" (Plum, Georgia Flipo, Aidan Hogg)	3:10
3.	"Freckles"	2:59
4.	"Cowboy in the Rain"	3:13
5.	"Golden Touch"	2:54
6.	"Nobody's Baby" (Plum, Burnett)	2:35
7.	"Koala"	3:49
8.	"We Don't Talk About It"	2:52
9.	"All the Pretty Little Horses"	2:24
10.	"Guwop" (Plum)	2:58
11.	"The Love I Want"	2:45
12.	"I Don't Play That Song Anymore"	2:34
Total length:		35:25

Personnel

Musicians

• Thelma Plum – vocals (all tracks), backing vocals (tracks 1, 3–5, 7–12), organ (1), piano (4), Rhodes piano (8), piano (10)
• Alex Burnett – bass guitar (tracks 1, 3, 4, 7, 8, 10), acoustic guitar (1, 3, 4, 8–12), additional backing vocals (1, 4, 8, 11), electric guitar (3, 4, 7–10, 12), cello (5), baritone guitar (7, 11), percussion (9)
• Oli Horton – drum programming (tracks 1, 3, 4, 7–10, 12), piano (1, 3, 5, 7, 11), synthesizer (1, 4, 8, 9, 11), percussion (3, 4, 7, 8, 10), bass guitar (5, 11), Mellotron (7, 9), glockenspiel (8); organ, synthesizer programming (10); piano (11, 12), drums (11)
• Grant Gerathy – drums (track 1)
• Aidan Hogg – bass, guitar, piano, programming, synthesizer (track 2)
• Georgia Flipo – drums, percussion, piano, synthesizer (track 2)
• Charles Finn – drums (tracks 3, 7)
• Monica Sottile – backing vocals (track 3)
• The Letter String Quartet – string quartet (track 3)
• Dan Williams – drums (tracks 4, 10, 12)
• Xavier Dunn – synthesizer (track 5)
• Tim McArtney – bass guitar (tracks 9, 12)
• Leon Weber – strings (track 12)

Technical

• Brian Lucey – mastering
• Alex Burnett – mixing (tracks 1, 3, 4, 7–12)
• Oli Horton – mixing (tracks 1, 3, 4, 7–12
• Simon Cohen – mixing (tracks 2, 5, 6), recording (1, 2, 4–12)
• Jem Savage – recording (track 3)
• Biddy Connor – string arrangement (track 3)

Charts

Chart performance for I'm Sorry, Now Say It Back

Chart (2024)	Peak position
Australian Albums (ARIA) [11]	7

References

1. "Thelma Plum Returns With New Single 'We Don't Talk About It'". Rolling Stone Australia . 14 November 2023. Retrieved 23 August 2024.
2. "From Girl to Woman: Thelma Plum's 'Nobody's Baby' Explores Coming of Age". Rolling Stone Australia . 24 July 2024. Retrieved 23 August 2024.
3. "THELMA PLUM Announces Sophomore Album 'I'm Sorry, Now Say It Back' + Releases New Single 'Freckles'". Good Call Live. 22 August 2024. Retrieved 23 August 2024.
4. "Thelma Plum Announces Second Album 'I'm Sorry, Now Say It Back'". Music Feeds . 22 August 2024. Retrieved 23 August 2024.
5. "'I'm Sorry': Thelma Plum Reflects on Home, Guilt and Apologising "Way Too Much"". Rolling Stone Australia . 24 October 2024. Retrieved 11 April 2025.
6. "Thelma Plum Announces 2025 Regional Tour". The Music. 15 April 2025. Retrieved 16 April 2025.
7. "Thelma Plum: I'm Sorry, Now Say It Back review – anthems of care and conviction". The Guardian . 19 October 2024. Retrieved 19 October 2024.
8. "Thelma Plum Released Long Awaited Album I'm Sorry Now Say it Back". AAA Backstage. 18 October 2024. Retrieved 19 October 2024.
9. "Thelma Plum is in charge on new album I'm Sorry, Now Say it Back". JB Hi-Fi . October 2024. Retrieved 11 April 2025.
10. "Thelma Plum - I'm Sorry, Now Say It Back". Australian Broadcasting Corporation . 21 October 2024. Retrieved 11 April 2025.
11. "ARIA Top 50 Albums Chart". Australian Recording Industry Association. 28 October 2024. Retrieved 25 October 2024.