Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, West Germany in 1958.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was intended as a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.
Ephram Edward Benguiat was an American type designer and lettering artist. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.
Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. "Gothic" was a contemporary term meaning sans-serif.
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work.
Century Gothic is a digital sans-serif typeface in the geometric style, released by Monotype Imaging in 1990. It is a redrawn version of Monotype's own Twentieth Century, a copy of Bauer's Futura, to match the widths of ITC Avant Garde Gothic. It is an exclusively digital typeface that has never been manufactured as metal type.
Kabel is a geometric sans-serif typeface that was designed by the German designer Rudolf Koch and released by the Klingspor foundry from 1927 onward.
Rotis is a typeface developed in 1988 by Otl Aicher, a German graphic designer and typographer. In Rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic Rotis variants are:
Herbert F. Lubalin was an American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde. He designed the typeface, ITC Avant Garde, for the last of these.
Avant Garde was a magazine notable for graphic and logogram design by Herb Lubalin. The magazine had 14 issues and was published from January 1968 to July 1971. The magazine was based in New York City.
The International Typeface Corporation (ITC) was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type. It is now a wholly owned brand or subsidiary of Monotype Imaging.
News Gothic is a sans-serif typeface designed by Morris Fuller Benton, and was released in 1908 by his employer American Type Founders (ATF). The typeface is similar in proportion and structure to Franklin Gothic, also designed by Benton, but lighter.
ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
PostScript fonts are font files encoded in outline font specifications developed by Adobe Systems for professional digital typesetting. This system uses PostScript file format to encode font information.
Handel Gothic is a geometric sans-serif typeface designed in 1965 by Donald J. Handel (1936–2002), who worked for the graphic designer Saul Bass.
The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall.
American Typewriter is a slab serif typeface created in 1974 by Joel Kaden and Tony Stan for International Typeface Corporation. It is based on the slab serif style of typewriters; however, unlike most true typewriter fonts, it is a proportional design: the characters do not all have the same width. American Typewriter is often used to suggest an old-fashioned or industrial image. It was originally released in cold type (photocomposition) before being released digitally. Like many ITC fonts, it has a range of four weights from light to bold and separate condensed styles. Some releases do not have italics.
