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Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry and later by other companies, most notably the Mergenthaler Linotype Company.
Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, West Germany in 1958.
Hermann Zapf was a German type designer and calligrapher who lived in Darmstadt, Germany. He was married to the calligrapher and typeface designer Gudrun Zapf-von Hesse. Typefaces he designed include Palatino, Optima, and Zapfino. He is considered one of the greatest type designers of all time.
A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Ephram Edward Benguiat was an American type designer and lettering artist. He designed over 600 typefaces, including Tiffany, Bookman, Panache, Souvenir, Edwardian Script, and the eponymous Benguiat and Benguiat Gothic.
Century Gothic is a digital sans-serif typeface in the geometric style, released by Monotype Imaging in 1991. It is a redrawn version of Monotype's own Twentieth Century, a copy of Bauer's Futura, to match the widths of ITC Avant Garde Gothic. It is an exclusively digital typeface that has never been manufactured as metal type.
Bookman, or Bookman Old Style, is a serif typeface. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular. It is also used as the official font of Indonesian laws since 2011.
A swash is a typographical flourish, such as an exaggerated serif, terminal, tail, entry stroke, etc., on a glyph. The use of swash characters dates back to at least the 16th century, as they can be seen in Ludovico Vicentino degli Arrighi's La Operina, which is dated 1522. As with italic type in general, they were inspired by the conventions of period handwriting. Arrighi's designs influenced designers in Italy and particularly in France.
Joanna is a serif typeface designed by Eric Gill (1882–1940) from 1930 to 1931 that was named for one of his daughters. Gill chose Joanna for setting An Essay on Typography, a book by Gill on his thoughts on typography, typesetting and page design. He described it as "a book face free from all fancy business".
ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
The Bauhaus typeface design is based on Herbert Bayer's 1925 experimental Universal typeface and the Bauhaus aesthetic overall.
Sumner Stone is a typeface designer and graphic artist. He notably designed ITC Stone while working for Adobe. A specimen of ITC Stone is shown at his personal website.
Ilene Strizver is a noted typographic educator, author, designer and founder of The Type Studio in Westport, Connecticut. Her book, Type Rules! The designer’s guide to professional typography, is now in its 4th edition.
Les Usherwood was born in England, studied in Kent and started his career as a lettering artist. He moved to Toronto, Ontario, Canada in 1957 and worked for various companies until he started Typsettra with David Thomason in 1968. The company supplied typographic layouts, headline and text typesetting, mechanicals, custom lettering and notably typeface design.
Goudy Sans is a sans-serif typeface designed by Frederic Goudy around 1929–1931 and published by Lanston Monotype.
References
- Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. ISBN 0-300-10073-6.
- Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
- ↑ Shaw, Paul. "Tutorial no. 6—Tight but not touching kerning". Paul Shaw Letter Design. Retrieved 17 October 2020.
- ↑ "Seventies are hot! Sexy spacing & more typography from an over-the-top decade of brilliance". Typeroom.
- ↑ Hardwig, Florian (23 October 2019). "Love & Guilt & The Meaning of Life, Etc". Fonts in Use. Retrieved 17 October 2020.
- ↑ Bomparte, Natacha. "Ed Benguiat: New York Times". History of Graphic Design. NC State University. Retrieved 17 October 2020.
- ↑ Schwartz, Christian. "Back with a flourish". Eye Magazine. Retrieved 31 March 2018.
- ↑ "In Memoriam: Ed Benguiat (1927-2020)". Typeroom. Retrieved 17 October 2020.
- ↑ Gable, Gene (22 August 2007). "Scanning Around With Gene: Part 2 of That '70s Type!". Creative Pro. Retrieved 17 October 2020.
- ↑ The Last U&lc
- ↑ U&lc Back Issues to be Made Available
- ↑ Redesigned Fonts.com Premiers with New Look and Features - New site offers a single source for desktop and Web fonts Archived 2012-10-16 at the Wayback Machine
- ↑ "Esselte Letraset". The New York Times. 25 June 1986.
