Runaround (typography)

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Text flowing around an image in a 1910 newspaper advertisement 1910 F.A.O Schwarz Advertisement.png
Text flowing around an image in a 1910 newspaper advertisement

In typography, a runaround is where the ends of lines of text are adjusted to conform to a box or irregular shape, rather than a simple vertical column margin. This is done where an image or other content (known as an intrusion) occupies part of a column, with the text conforming to the shape of the object.

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