Script typeface

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Cursive is an example of a casual script D'Nealian Cursive.svg
Cursive is an example of a casual script
Caflisch Script is an example of a casual script CaflischScriptSp.svg
Caflisch Script is an example of a casual script

Script typefaces are based on the varied and often fluid stroke created by handwriting. [1] [2] They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. Some Greek alphabet typefaces, especially historically, have been a closer simulation of handwriting.

Contents

Styles

Union Pearl, an early script typeface. Union Pearl.jpg
Union Pearl, an early script typeface.

Script typefaces are organized into highly regular formal types similar to cursive writing and looser, more casual scripts.

Formal scripts

A majority of formal scripts are based upon the letterforms of seventeenth and eighteenth century writing-masters like George Bickham, George Shelley and George Snell. The letters in their original form are generated by a quill or metal nib of a pen. Both are able to create fine and thick strokes. Typefaces based upon their style of writing appear late in the eighteenth century and early nineteenth century. Contemporary revivals of formal script faces can be seen in Kuenstler Script and Matthew Carter's typeface Snell Roundhand. These typefaces are frequently used for invitations and diplomas to effect an elevated and elegant feeling. They may use typographic ligatures to have letters connect.

Casual scripts

Casual scripts show a less formal, more active hand. The strokes may vary in width but often appear to have been created by wet brush rather than a pen nib. They appeared in the early twentieth century, and with the advent of photocomposition in the early 1950s, their number rapidly increased. They were popularly used in advertising in Europe and North America into the 1970s. Examples of casual script types include Brush Script, Kaufmann and Mistral. Some may be non-connecting like Freestyle Script.

Technology

Claude Garamond's famous grecs du roi typeface, intended to mimic the handwriting of Cretan scribe Angelo Vergecio. To mimic his writing, many alternate characters are needed. While this style was once very popular in printing the Greek alphabet, it is no longer used due to its complexity. Gospel Estienne 1550.jpg
Claude Garamond's famous grecs du roi typeface, intended to mimic the handwriting of Cretan scribe Angelo Vergecio. To mimic his writing, many alternate characters are needed. While this style was once very popular in printing the Greek alphabet, it is no longer used due to its complexity.

Script typefaces place particular demands on printing technology if the letters are intended to join up and vary like handwriting. A typeface intended to mimic handwriting, such as Claude Garamond's grecs du roi typeface, will require many alternate characters. In digital type these (once drawn) can be substituted seamlessly through contextual ligature insertion in applications like InDesign, but this was complicated in metal. Another complexity in metal type was that sorts had to have delicate overhanging parts to interlock. This required careful design and casting for the sorts to fit together without gaps or the sorts breaking, or leaving gaps to be filled in by the natural spread of ink on paper. [4] [5]

Script typefaces have evolved rapidly in the second half of the 20th century due to developments in technology and the end of widespread use of metal type. Historically, most signwriting on logos, displays and shop frontages did not use fonts but was rather custom-designed lettering created by signpainters and engravers. [6] [7] [8] [9] As phototypesetting and then computers have made printing text at a range of sizes far easier than in the metal type period, it has become increasingly common for businesses to use type for logos and signs rather than hand-drawn lettering. In addition, phototypesetting made overlap of characters relatively simple, something very complicated to achieve in metal type. Matthew Carter has cited his 1966 Snell Roundhand typeface as deliberately designed to replicate a style of calligraphy hard to simulate in metal. [10] [11] An additional development enabling more sophisticated script fonts has been the release of the OpenType format, which most fonts are now released in. This allows fonts to have a large character set, increasing the sophistication of design possible, and contextual insertion, in which characters that match one another are inserted into a document automatically, so fonts can convincingly mimic handwriting without the user having to choose the correct substitute characters manually. [12] Many modern script typefaces emulate the styles of hand-drawn lettering from different historical periods.

Unicode

In Unicode there is a script Latin alphabet for mathematical use, with both capital and small letters. Few fonts provide support for all 52 characters, and their presentations vary in style from roundhand to chancery hand and others.

These characters are: 𝒜ℬ𝒞𝒟ℰℱ𝒢ℋℐ𝒥𝒦ℒℳ𝒩𝒪𝒫𝒬ℛ𝒮𝒯𝒰𝒱𝒲𝒳𝒴𝒵 𝒶𝒷𝒸𝒹ℯ𝒻ℊ𝒽𝒾𝒿𝓀𝓁𝓂𝓃ℴ𝓅𝓆𝓇𝓈𝓉𝓊𝓋𝓌𝓍𝓎𝓏

U+2113SCRIPT SMALL L (ℓ)
U+2118SCRIPT CAPITAL P (℘, ℘) (actually a misnomer, name is corrected into WEIERSTRASS ELLIPTIC FUNCTION)

See also

Related Research Articles

<span class="mw-page-title-main">Glyph</span> Purposeful written mark

A glyph is any kind of purposeful mark. In typography, a glyph is "the specific shape, design, or representation of a character". It is a particular graphical representation, in a particular typeface, of an element of written language. A grapheme, or part of a grapheme, or sometimes several graphemes in combination can be represented by a glyph.

<span class="mw-page-title-main">Palatino</span> Serif typeface

Palatino is the name of an old-style serif typeface designed by Hermann Zapf, initially released in 1949 by the Stempel foundry and later by other companies, most notably the Mergenthaler Linotype Company.

<span class="mw-page-title-main">Calligraphy</span> Visual art related to writing

Calligraphy is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "the art of giving form to signs in an expressive, harmonious, and skillful manner".

<span class="mw-page-title-main">Typeface</span> Set of characters that share common design features

A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.

<span class="mw-page-title-main">Fraktur</span> Typeface category

Fraktur is a calligraphic hand of the Latin alphabet and any of several blackletter typefaces derived from this hand. Letters are designed such that the individual strokes are broken apart; in this way it is often contrasted with the curves of the Antiqua (common) typefaces where the letters are designed to flow and strokes connect together in a continuous fashion. The word "Fraktur" derives from Latin frāctūra, built from frāctus, passive participle of frangere, which is also the root for the English word "fracture". In non-professional contexts, the term "Fraktur" is sometimes misused to refer to all blackletter typefaces – while Fraktur typefaces do fall under that category, not all blackletter typefaces exhibit the Fraktur characteristics described above.

<span class="mw-page-title-main">Univers</span> Sans-serif typeface family

Univers is a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths. The original marketing for Univers deliberately referenced the periodic table to emphasise its scope.

<span class="mw-page-title-main">Gill Sans</span> Humanist sans-serif typeface family developed by Monotype

Gill Sans is a humanist sans-serif typeface designed by Eric Gill and released by the British branch of Monotype from 1928 onwards.

<span class="mw-page-title-main">Ligature (writing)</span> Glyph combining two or more letterforms

In writing and typography, a ligature occurs where two or more graphemes or letters are joined to form a single glyph. Examples are the characters ⟨æ⟩ and ⟨œ⟩ used in English and French, in which the letters ⟨a⟩ and ⟨e⟩ are joined for the first ligature and the letters ⟨o⟩ and ⟨e⟩ are joined for the second ligature. For stylistic and legibility reasons, ⟨f⟩ and ⟨i⟩ are often merged to create ⟨fi⟩ ; the same is true of ⟨s⟩ and ⟨t⟩ to create ⟨st⟩. The common ampersand, ⟨&⟩, developed from a ligature in which the handwritten Latin letters ⟨e⟩ and ⟨t⟩ were combined.

<span class="mw-page-title-main">Cursive</span> Style of penmanship in which characters are written joined in a flowing manner

Cursive is any style of penmanship in which characters are written joined in a flowing manner, generally for the purpose of making writing faster, in contrast to block letters. It varies in functionality and modern-day usage across languages and regions; being used both publicly in artistic and formal documents as well as in private communication. Formal cursive is generally joined, but casual cursive is a combination of joins and pen lifts. The writing style can be further divided as "looped", "italic", or "connected".

<span class="mw-page-title-main">Antiqua (typeface class)</span> Typefaces that mimic 15C and 16C handwriting

Antiqua is a style of typeface used to mimic styles of handwriting or calligraphy common during the 15th and 16th centuries. Letters are designed to flow, and strokes connect together in a continuous fashion; in this way it is often contrasted with Fraktur-style typefaces where the individual strokes are broken apart. The two typefaces were used alongside each other in the germanophone world, with the Antiqua–Fraktur dispute often dividing along ideological or political lines. After the mid-20th century, Fraktur fell out of favor and Antiqua-based typefaces became the official standard in Germany.

<span class="mw-page-title-main">Johnston (typeface)</span> Sans-serif typeface

Johnston is a sans-serif typeface designed by and named after Edward Johnston. The typeface was commissioned in 1913 by Frank Pick, commercial manager of the Underground Electric Railways Company of London, as part of his plan to strengthen the company's corporate identity. Johnston was originally created for printing, but it rapidly became used for the enamel station signs of the Underground system as well.

<span class="mw-page-title-main">Western calligraphy</span>

Western calligraphy is the art of writing and penmanship as practiced in the Western world, especially using the Latin alphabet.

<span class="mw-page-title-main">Lettering</span> The art of drawing letters

Lettering is an umbrella term that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. Lettering is created as an image, with letters that are meant to be used in a unique configuration. Lettering words do not always translate into alphabets that can later be used in a typeface, since they are created with a specific word in mind.

Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counters and the thick-and-thin quality of strokes from the regular design.

<span class="mw-page-title-main">Bembo</span> Serif typeface in 1495 Venetian style

Bembo is a serif typeface created by the British branch of the Monotype Corporation in 1928–1929 and most commonly used for body text. It is a member of the "old-style" of serif fonts, with its regular or roman style based on a design cut around 1495 by Francesco Griffo for Venetian printer Aldus Manutius, sometimes generically called the "Aldine roman". Bembo is named for Manutius's first publication with it, a small 1496 book by the poet and cleric Pietro Bembo. The italic is based on work by Giovanni Antonio Tagliente, a calligrapher who worked as a printer in the 1520s, after the time of Manutius and Griffo.

<span class="mw-page-title-main">Perpetua (typeface)</span> Serif typeface

Perpetua is a serif typeface that was designed by the English sculptor and stonemason Eric Gill for the British Monotype Corporation. Perpetua was commissioned at the request of Stanley Morison, an influential historian of printing and adviser to Monotype around 1925, when Gill's reputation as a leading artist-craftsman was high. Perpetua was intended as a crisp, contemporary design that did not follow any specific historic model, with a structure influenced by Gill's experience of carving lettering for monuments and memorials. Perpetua is commonly used for covers and headings and also sometimes for body text and has been particularly popular in fine book printing. Perpetua was released with characters for the Greek alphabet and a matching set of titling capitals for headings.

<span class="mw-page-title-main">Swash (typography)</span> Typographical flourish found on some letterforms, particularly in italics

A swash is a typographical flourish, such as an exaggerated serif, terminal, tail, entry stroke, etc., on a glyph. The use of swash characters dates back to at least the 16th century, as they can be seen in Ludovico Vicentino degli Arrighi's La Operina, which is dated 1522. As with italic type in general, they were inspired by the conventions of period handwriting. Arrighi's designs influenced designers in Italy and particularly in France.

In typography, the Vox-ATypI classification makes it possible to classify typefaces into general classes. Devised by Maximilien Vox in 1954, it was adopted in 1962 by the Association Typographique Internationale (ATypI) and in 1967 as a British Standard, as British Standards Classification of Typefaces, which is a very basic interpretation and adaptation/modification of the earlier Vox-ATypI classification. On April 27, 2021, ATypI announced that they had de-adopted the system and that they were establishing a working group building towards a new, larger system incorporating the different scripts of the world.

<span class="mw-page-title-main">Display typeface</span> Font that is used at large sizes for headings

A display typeface is a typeface that is intended for use in display type at large sizes for titles, headings, pull quotes, and other eye-catching elements, rather than for extended passages of body text.

<span class="mw-page-title-main">Berthold Block</span>

Berthold Block is a sans-serif typeface released by the H. Berthold foundry in the early twentieth century and intended for display use. Block has a chunky design suitable for headings, with short descenders allowing tight linespacing and rounded corners. It is sometimes simply called "Block". Font design expert Stephen Coles describes it as "a soft but substantial display face with compact dimensions and an organic appearance…[it] isn’t meant for body copy." The Klingspor Museum credits it to Hermann Hoffmann, who managed type design for Berthold.

References

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  2. Horn, Frederick A. (1936). "Type Tactics: Modern Script Types". Commercial Art. 20 (119): 194–197. Retrieved 30 April 2017.
  3. Lane, John A. (1992). "The Origins of Union Pearl". Matrix (12): 125–133.
  4. Hardwig, Florian (2 October 2014). "Venus Motorroller". Fonts in Use. Retrieved 30 December 2016.
  5. Hardwig, Florian (26 January 2015). "Korbmacher-Verein Kranichfeld invoice, 1939". Fonts in Use. Retrieved 30 December 2016.
  6. Simonson, Mark. "Not a font". Mark Simonson Studio (blog). Retrieved 14 December 2016.
  7. Coles, Stephen. "Lettering is not type". Type Network. Archived from the original on 2021-04-27. Retrieved 2018-01-21.
  8. Mosley, James. "English Vernacular". Typefoundry (blog). Retrieved 14 December 2016.
  9. Shinn, Nick. "The Golden Age of Hand Lettering in American Advertising". Type Culture. Retrieved 1 April 2017.
  10. "ADC Hall of Fame: Matthew Carter". ADC. Retrieved 2 January 2017.
  11. Alexander S. Lawson (January 1990). Anatomy of a Typeface. David R. Godine Publisher. pp. 360–1. ISBN   978-0-87923-333-4.
  12. Shaw, Paul (7 April 2010). "Lettercentric: Type as Writing". Print. Retrieved 21 September 2015.