Matthew Carter | |
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Born | |
Known for | Type design |
Awards | 2010 MacArthur Fellow |
Matthew Carter CBE RDI (born 1 October 1937) is a British type designer. [1] [2] A 2005 New Yorker profile described him as 'the most widely read man in the world' by considering the amount of text set in his commonly used typefaces. [3] [4]
Carter's career began in the early 1960s and has bridged all three major technologies used in type design: physical type, phototypesetting and digital type design, as well as the design of custom lettering.
Carter's most used typefaces are the classic web typefaces Verdana and Georgia and the Windows interface typeface Tahoma, as well as other designs including Bell Centennial, Miller and Galliard. [5] [6] [7] He is the son of the English historian of printing Harry Carter (1901–1982) and cofounded Bitstream, one of the first major retailers of digital typefaces. He lives in Cambridge, Massachusetts. [8]
Carter grew up in London, the son of Harry Carter, a book designer and later historian of printing. His mother worked in preparing scale drawings.
Although Carter had intended to get a degree in English at Oxford he was advised to take a year off so he would be the same age as his contemporaries who had gone into National Service.
Through his father, Carter arranged to hold an internship at the Joh. Enschedé type foundry in the Netherlands for a year. An extremely long-lasting company with a long history of printing, Enschedé had a history of creating conservative but popular book typefaces. Carter studied manual punchcutting, the method used to make moulds used to cast metal type, under P. H. Rädisch. Punchcutting was a traditional artisanal approach in decline many years before the 1950s. Carter is one of the last people in Europe formally trained in the technique as a living practice.
Carter enjoyed the experience, and decided to move directly into a career in graphic design and printing.
Carter's career in type and graphic design has bridged the transition from physical metal type to digital type.
Despite Carter's training in the art of traditional punchcutting, his career developed at a time when metal type was rapidly being displaced by phototypesetting. This reduced the cost of designing and using a wide range of typefaces, since type could be stored on reels of film rather than as blocks of expensively engraved metal. In a book on Carter's career, historian James Mosley, a few years older than Carter, would write of the period of their upbringing:
The Monotype classic [fonts] dominated the typographical landscape ... in Britain, at any rate, they were so ubiquitous that, while their excellent quality was undeniable, it was possible to be bored by them and to begin to rebel against the bland good taste that they represented. In fact we were already aware by 1960 that they might not be around to bore us for too long. The death of metal type ... seemed at last to be happening.' [9]
Carter eventually returned to London where he became a freelancer. By 1961 Carter was able to use the skills he acquired to cut his own version of the semi-bold typeface Dante. An early example of his work is the masthead logo he designed for the British magazine Private Eye in May 1962, still in use. [10] [11] Previously the lettering had been different for the masthead of each issue; it was based on a typeface ('a bit of nameless juvenilia') which was never ultimately published. [12] [13] He also did early work for Heathrow Airport. [14] [15]
Carter would later become the typographic advisor to Crosfield Electronics, distributors of Photon phototypesetting machines. Carter designed many typefaces for Mergenthaler Linotype as well. Under Linotype, Carter created well-known typefaces including Snell Roundhand, a script typeface and Bell Centennial, intended for use in the Bell System's phone directories and to celebrate its anniversary.
Based on the work of Robert Granjon a 16th century French engraver, Carter created the sharp, high-contrast family Galliard. This matched a family interest: Carter's father in the 1950s had indexed and examined original type by Granjon at the Plantin-Moretus Museum in Antwerp, and Carter had visited him several times to observe his progress. Carter's adaptation, more intended for display use than for body text, included some eccentricities of Granjon's original design, producing a result unlike many previous revivals of typefaces from the period. [16] Carter wrote of his father's research that it had helped to demonstrate "that the finest collection of printing types made [by Christophe Plantin] in typography's golden age was in perfect condition (some muddle aside) [along with] Plantin's accounts and inventories which names the cutters of his types." [17] [18]
Carter also advised IBM as an independent consultant in the 1980s. [19]
In 1981, Carter and his colleague Mike Parker created Bitstream Inc. [1] This digital type foundry was one of the largest suppliers of type before its acquisition by Monotype in 2012. The company however did receive extensive criticism for its strategy of cheaply offering digitisations of pre-existing typefaces that it had not designed, often under alternative names (for example, Times New Roman as 'Dutch 801'). While technically not illegal, this selling of large numbers of typefaces on CD would be described by type designer John Hudson as "one of the worst instances of piracy in the history of type". [20] In his role at Bitstream, Carter designed typefaces, such as Charter, and commissioned others such as Iowan Old Style from John Downer. [21] Bitstream would ultimately be acquired by Monotype in 2012. [22] [23]
Carter left Bitstream in 1991 and in 1992 formed the Carter & Cone type foundry with Cherie Cone. [24] Carter's recent typefaces have been published by a range of retailers including ITC, Font Bureau and Monotype, often in collaboration with Carter and Cone, together with his custom designs created for companies such as Microsoft.
Of Carter's recent typefaces, the serif web typeface Georgia is inspired by Scotch Roman designs of the 19th century. [25] [26] It was based on designs for a print typeface in the same style Carter was working on when contacted by Microsoft; this would be released under the name Miller some years later. [27] [28] [29] Speaking in 2013 about the development of Georgia and Miller, Carter said, "I was familiar with Scotch romans, puzzled by the fact that they were once so popular ... and then they disappeared completely." [30]
Many of Carter's typefaces were created to address specific technical challenges, for example those posed by early computers. Charter was created to use a minimal number of design elements to fit in a small memory space on early computers, a problem that had expired even before he finished the design. [30] The bold versions of Verdana and Georgia are also unusually bold, almost black. Carter noted that, "Verdana and Georgia ... were all about binary bitmaps: every pixel was on or off, black or white ... The bold versions of Verdana and Georgia are bolder than most bolds, because on the screen, at the time we were doing this in the mid-1990s, if the stem wanted to be thicker than one pixel, it could only go to two pixels. That is a bigger jump in weight than is conventional in print series." [30] Some of Carter's early typeface digitizations would later be revisited: Monotype released an expanded version of Charter and Font Bureau expanded versions of Georgia, Verdana, Big Caslon and others. [31] [32] Earlier in his career, Bell Centennial was created to be legible in telephone directories, even when printed on cheap paper at small sizes.
Carter's only typeface to bear his name is Carter Sans. [33] [34] [35] It is a 'glyphic' sans-serif with flaring towards the end of each letter. It was inspired by Albertus, a popular British typeface created by Berthold Wolpe for Monotype. Carter knew Wolpe early in his career and helped digitize one of his less-known typefaces for a 1980 retrospective of his work. [36]
One of Carter's more unusual projects was a typeface, Van Lanen, for the Hamilton Wood Type and Printing Museum. A 'Latin'-style wedge serif typeface, it was released both in digital form and wood type. In an article on it, Carter noted that it has been "50 years since a type of my design had been in a physical form that I could hold in my hand." [37]
Carter has taught on Yale University's graphic design programme since 1976. [38] He also designed the university's corporate typeface, Yale, at the request of John Gambell, the University Printer. [39] [40] [41] Carter has said that this was the first time in designing a typeface that he focused more on capital than lowercase letters, since he knew that on the building signs the lettering would be in capitals. [42] Carter wrote that:
The signs, whether free-standing or attached to walls, reminded me of inscriptions, and this led me to think about the inscriptional origins of Roman caps and the everlasting problem of reconciling capitals with lowercase. For me, the moment when the first true synthesis occurred was in the type of De Aetna. This led me in turn to the Beinecke Library to pore over their copy of the book and its type – the archetype of Roman type for me. [42]
Carter has won numerous awards for his contributions to typography and design, including an honoris causa, Doctorate of Humane Letters from the Art Institute of Boston, an AIGA medal in 1995, the TDC Medal from the Type Directors Club in 1997, and the 2005 SOTA Typography Award. A retrospective of his work, "Typographically Speaking, The Art of Matthew Carter," was exhibited at the University of Maryland, Baltimore County in December 2002. This retrospective is featured in the documentary, "Typographically Speaking: A Conversation With Matthew Carter." In 2010, Carter was named a MacArthur Foundation Fellow, otherwise known as a "genius" grant. [43]
On 26 May 2011, he received the Lifetime Achievement Award from the National Design Awards at the White House. [44] [45]
He is a member of Alliance Graphique Internationale (AGI), has served as chairman of ATypI, is a member of the board of directors of the Type Directors Club, and is an ex officio member of the board of directors of the Society of Typographic Aficionados (SOTA). Some of Carter's designs are in the collection of the St. Bride Printing Library in London. [46]
Carter was appointed Commander of the Order of the British Empire (CBE) in the 2020 Birthday Honours for services to typography and design. [47] [48]
Matthew Carter's typefaces include the following:
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Besides Carter's commercially released typefaces, many of his designs have been privately commissioned for companies for their own use. These include work for Le Monde , The New York Times, Time , The Washington Post , The Boston Globe , Wired , and Newsweek . [72] Some of these typefaces would later be released commercially. An example of this is Roster, which is based on a smaller family created under the name of Wrigley for Sports Illustrated magazine, and Stilson, originally proprietary to The Washington Post and named 'Postoni'. [68] [73]
Seven of Carter's typefaces—Bell Centennial, Big Caslon, ITC Galliard, Mantinia, Miller, Verdana and Walker—have been in the permanent collection of the Museum of Modern Art since 2011. The typefaces were displayed in the MoMA's Standard Deviations exhibition of 2011–12.
Times New Roman is a serif typeface. It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department. It has become one of the most popular typefaces of all time and is installed on most personal computers.
Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Thomas Rickner, then at Monotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft's typography group and commissioned by Steve Ballmer. The name "Verdana" is derived from "verdant" (green) and "Ana".
Monotype Imaging Holdings Inc., founded as Lanston Monotype Machine Company in 1887 in Philadelphia by Tolbert Lanston, is an American company that specializes in digital typesetting and typeface design for use with consumer electronics devices. Incorporated in Delaware and headquartered in Woburn, Massachusetts, the company has been responsible for many developments in printing technology—in particular the Monotype machine, which was a fully mechanical hotmetal typesetter, that produced texts automatically, all single type. Monotype was involved in the design and production of many typefaces in the 20th century. Monotype developed many of the most widely used typeface designs, including Times New Roman, Gill Sans, Arial, Bembo and Albertus.
Georgia is a serif typeface designed in 1993 by Matthew Carter and hinted by Tom Rickner for Microsoft. It was intended as a serif typeface that would appear elegant but legible when printed small or on low-resolution screens. The typeface is inspired by Scotch Roman designs of the 19th century and was based on designs for a print typeface on which Carter was working when contacted by Microsoft; this would be released under the name Miller the following year. The typeface's name referred to a tabloid headline, "Alien heads found in Georgia."
A type foundry is a company that designs or distributes typefaces. Before digital typography, type foundries manufactured and sold metal and wood typefaces for hand typesetting, and matrices for line-casting machines like the Linotype and Monotype, for letterpress printers. Today's digital type foundries accumulate and distribute typefaces created by type designers, who may either be freelancers operating their own independent foundry, or employed by a foundry. Type foundries may also provide custom type design services.
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work.
Bembo is a serif typeface created by the British branch of the Monotype Corporation in 1928–1929 and most commonly used for body text. It is a member of the "old-style" of serif fonts, with its regular or roman style based on a design cut around 1495 by Francesco Griffo for Venetian printer Aldus Manutius, sometimes generically called the "Aldine roman". Bembo is named for Manutius's first publication with it, a small 1496 book by the poet and cleric Pietro Bembo. The italic is based on work by Giovanni Antonio Tagliente, a calligrapher who worked as a printer in the 1520s, after the time of Manutius and Griffo.
Didone is a genre of serif typeface that emerged in the late 18th century and was the standard style of general-purpose printing during the 19th century. It is characterized by:
Bookman, or Bookman Old Style, is a serif typeface. A wide, legible design that is slightly bolder than most body text faces, Bookman has been used for both display typography, for trade printing such as advertising, and less commonly for body text. In advertising use it is particularly associated with the graphic design of the 1960s and 1970s, when revivals of it were very popular. It is also used as the official font of Indonesian laws since 2011.
Albertus is a glyphic serif display typeface designed by Berthold Wolpe in the period 1932 to 1940 for the British branch of the printing company Monotype. Wolpe named the font after Albertus Magnus, the thirteenth-century German philosopher and theologian.
Baskerville is a serif typeface designed in the 1750s by John Baskerville (1706–1775) in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a transitional typeface, intended as a refinement of what are now called old-style typefaces of the period, especially those of his most eminent contemporary, William Caslon.
Joanna is a serif typeface designed by Eric Gill (1882–1940) from 1930 to 1931 that was named for one of his daughters. Gill chose Joanna for setting An Essay on Typography, a book by Gill on his thoughts on typography, typesetting and page design. He described it as "a book face free from all fancy business".
Bitstream Charter is a serif typeface designed by Matthew Carter in 1987 for Bitstream Inc. Charter is based on Pierre-Simon Fournier’s characters, originating from the 18th century. Classified by Bitstream as a transitional-serif typeface, it also has features of a slab-serif typeface and is often classified as such.
Plantin is an old-style serif typeface. It was created in 1913 by the British Monotype Corporation for their hot metal typesetting system and is named after the sixteenth-century printer Christophe Plantin. It is loosely based on a Gros Cicero roman type cut in the 16th century by Robert Granjon held in the collection of the Plantin–Moretus Museum, Antwerp.
Walter Valentine Tracy RDI was an English type designer, typographer and writer.
Cochin is a serif typeface. It was originally produced in 1912 by Georges Peignot for the Paris foundry G. Peignot et Fils and was based on the copperplate engravings of 18th century French artist Charles-Nicolas Cochin, from which the typeface also takes its name. The font has a small x-height with long ascenders. Georges Peignot also created the design 'Nicolas-Cochin' as a looser variation in the same style.
Ehrhardt is an old-style serif typeface released by the British branch of the Monotype Corporation in 1938. Ehrhardt is a modern adaptation of printing types of "stout Dutch character" from the Dutch Baroque tradition sold by the Ehrhardt foundry in Leipzig. These were cut by the Hungarian-Transylvanian pastor and punchcutter Miklós (Nicholas) Tótfalusi Kis while in Amsterdam in the period from 1680 to 1689.
A reverse-contrast or reverse-stress letterform is a design in which the stress is reversed from the norm: a typeface or custom lettering where the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. The style invented in the early nineteenth century as attention-grabbing novelty display designs. Modern font designer Peter Biľak, who has created a design in the genre, has described them as "a dirty trick to create freakish letterforms that stood out."
Old Style or Modernised Old Style was the name given to a series of serif typefaces cut from the mid-nineteenth century and sold by the type foundry Miller & Richard, of Edinburgh in Scotland. It was a standard typeface in Britain for literary and prestigious printing in the second half of the nineteenth century and the early twentieth century, with many derivatives and copies released.
In typography, a fat face letterform is a serif typeface or piece of lettering in the Didone or modern style with an extremely bold design. Fat face typefaces appeared in London around 1805–1810 and became widely popular; John Lewis describes the fat face as "the first real display typeface."
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