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Category | Serif |
---|---|
Classification | Incised |
Designer(s) | Ernst Friz Victor Caruso |
Foundry | ITC/Linotype |
Date released | 1965 |
Friz Quadrata is a glyphic serif typeface designed by Ernst Friz and Victor Caruso for Visual Graphics Corporation in 1965. VGC worked with the International Typeface Corporation to create an additional, bold weight. [1] It is currently available from the ITC and Linotype foundries. Because of its level of detail and graphic weight, it is often used as a display font, for short texts and headlines.
Friz Quadrata is highly recognizable, and its strong, classic look has been used by a range of institutions and entities; the regular version was used for all official logos of the Chilean government until 2010. It is the typeface for the Quebec wordmark and on the identifying signage of 1 Police Plaza, the headquarters of the New York City Police Department. The Computer Entertainment Rating Organization of Japan uses the bold font for its logo, with Helvetica Black used for letters in its game ratings. The New Mexico Democratic Party uses the font for its logo, as did the now-defunct Progressive Conservative Party of Canada from 1996 until the party's dissolution in 2003. The town of Stony Plain, Alberta uses the font for their current logo, and signage around the town. The City of Portland, Oregon also uses the font in its street name blade signs for the Skidmore-Old Town Historic District.
The logos of the University of Arizona, the University of Wisconsin - Madison, the SUNY Polytechnic Institute, [2] Bond University, Loyola University New Orleans, Sepuluh Nopember Institute of Technology (full name part of logo only) and Polish private university Wyższa Szkoła Zarządzania i Bankowości are in Friz Quadrata — along with Austin Community College in Austin, TX; the University of North Dakota in Grand Forks, ND; [3] and King's College in Charlotte, NC. The Royal Central School of Speech and Drama formerly used Friz Quadrata while the University of Cincinnati uses it for its sports teams, as (until 2015) did the Phoenix/Arizona Coyotes of the NHL for the names on its uniforms. The italic version is used by the University of Cincinnati Bearcats on athletic uniforms and logos.
Because of its actual usage by the New York City Police Department, Friz Quadrata appears in the titles and credits sequences of the TV series Law & Order and its numerous spin-offs. The font was also used in the end credits of most movies made by DreamWorks Animation, as well as serving as the credits of the 1983 film Scarface. The font is often used by Quentin Tarantino for starting and end credits. [4] For almost ten years it was used for the TV One logo in New Zealand. Recording artists Steely Dan use the bold version of the font on the title treatment for their album Gaucho . The font can also be seen in the logos of rock and punk bands The Offspring, Black Flag, and Bad Religion, whilst singer Mariah Carey used the typeface on many album covers. [5] The Indonesian music recording label and publisher Nagaswara used the typeface for its logo, as well as its websites and social media accounts which appear in its latest music videos. The font was also used in the logo for the 2019 film Doctor Sleep . It is also used by American singer Selena Gomez when promoting the album Rare ; it appears on all versions of the album's cover and also on covers of its singles, plus on the cover of the single "Feel Me". Recently, it was used for the logo of VTV Can Tho, a specific channel for the Southwest Region of Vietnam.
Digital Research used Friz Quadrata for its logo during much of the company's history. The Dell Computer Company used Friz Quadrata for its first logo from 1984 to 1990. The font can be seen in Blizzard Entertainment's 2002 RTS Warcraft III and 2004 MMORPG World of Warcraft to display character names and item information, as well as in the logo of the MOBA video game League of Legends up until 2019. A modified version is in the video-game series Fate. It was the primary typeface for Shadowrun role-playing game books from 1989 to 2013, except for the game's fourth edition in 2005, which employed Garamond Premier. It has been the title font for Vampire: The Masquerade from 1991 to present. It was the title font for Bungie's Pathways into Darkness and was the logo and heading font in the original printing of the Advanced Dungeons & Dragons 2nd edition role-playing game.
Frutiger is a series of typefaces named after its Swiss designer, Adrian Frutiger. Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes. A popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever".
Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
Eras is a humanist sans-serif typeface designed by Albert Boton and Albert Hollenstein and was released by the International Typeface Corporation (ITC) in 1976. Eras is licensed by the Linotype type foundry.
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was intended as a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.
Microgramma is a sans-serif typeface which was designed by Aldo Novarese and Alessandro Butti for the Nebiolo Type Foundry in 1952. It became popular for use with technical illustrations in the 1960s and was a favourite of graphic designers by the early seventies, its uses ranging from publicity and publication design to packaging, largely because of its availability as a Letraset typeface. Early typesetters also incorporated it.
The Standard Alphabets For Traffic Control Devices,, is a sans-serif typeface developed by the United States Federal Highway Administration (FHWA). The font is used for road signage in the United States and many other countries around the world. The typefaces were developed to maximize legibility at a distance and at high speed. The typeface has 6 fonts, from narrow to wider strokes:
Albertus is a glyphic serif display typeface designed by Berthold Wolpe in the period 1932 to 1940 for the British branch of the printing company Monotype. Wolpe named the font after Albertus Magnus, the thirteenth-century German philosopher and theologian.
Rotis is a typeface developed in 1988 by Otl Aicher, a German graphic designer and typographer. In Rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic Rotis variants are:
Parisine is a typeface that was created by Jean-François Porchez and is distributed by Typofonderie.
City is a slab serif typeface designed by Georg Trump and released around 1930 by the Berthold type foundry in Berlin, Germany. Though classified as a slab serif, City displays a strong modernist influence in its geometric structure of right angles and opposing round corners. The typeface takes inspiration from the machine age, and industry. A consistent application of repeated parts: an outer circle softening interior rectilinear spaces, results in a highly unified and refined typeface.
News Gothic is a sans-serif typeface designed by Morris Fuller Benton, and was released in 1908 by his employer American Type Founders (ATF). The typeface is similar in proportion and structure to Franklin Gothic, also designed by Benton, but lighter.
Interstate is a digital Typeface designed by Tobias Frere-Jones in the period 1993–1999, and licensed by Font Bureau. The typeface is based on Style Type E of the FHWA series of fonts, a signage alphabet drawn for the United States Federal Highway Administration by Dr. Theodore W. Forbes in 1949.
ITC Benguiat is a decorative serif typeface designed by Ed Benguiat and released by the International Typeface Corporation (ITC) in 1977. The face is loosely based upon typefaces of the Art Nouveau period but is not considered an academic revival. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
Folio is a sans-serif typeface in the neo-grotesque style designed by Konrad Friedrich Bauer and Walter Baum in 1957 for the Bauer Type Foundry. Bauer licensed the design to Fonderie Typographique Française for sale in France under the name Caravelle.
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
Handel Gothic is a geometric sans-serif typeface designed in 1965 by Donald J. Handel (1936–2002), who worked for the graphic designer Saul Bass.
American Typewriter is a slab serif typeface created in 1974 by Joel Kaden and Tony Stan for International Typeface Corporation. It is based on the slab serif style of typewriters; however, unlike most true typewriter fonts, it is a proportional design: the characters do not all have the same width. American Typewriter is often used to suggest an old-fashioned or industrial image. It was originally released in cold type (photocomposition) before being released digitally. Like many ITC fonts, it has a range of four weights from light to bold and separate condensed styles. Some releases do not have italics.
Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.
Ubuntu is an OpenType-based font family, designed to be a modern, humanist-style typeface by London-based type foundry Dalton Maag, with funding by Canonical Ltd. The font was under development for nearly nine months, with only a limited initial release through a beta program, until September 2010. It was then that it became the new default font of the Ubuntu operating system in Ubuntu 10.10. Its designers include Vincent Connare, creator of the Comic Sans and Trebuchet MS fonts.