Mayora Group | |
Formerly | PT United Brand (1977–1990) |
Company type | Public |
IDX: MYOR | |
Industry | Food Beverage |
Founded | 17 February 1977 |
Founder | Jogi Hendra Atmadja |
Headquarters | , |
Area served | Worldwide |
Key people |
|
Products | |
Brands | |
Revenue | Rp 30,669 trillion (2022) |
Rp 2,433 trillion (2022) | |
Rp 2.008 trillion (2022) | |
Total assets | Rp 22.276 trillion (2022) |
Total equity | Rp 12.835 trillion (2022) |
Owner | PT Unita Branindo (32.93%) PT Mayora Dhana Utama (26.14%) Jogi Hendra Atmadja (25.24%) |
Number of employees | 15,532 (2022) |
Subsidiaries | PT Sinar Pangan Barat PT Sinar Pangan Timur PT Torabika Eka Semesta Mayora Nederland B.V. Mayora India Pvt. Ltd. |
Website | www |
PT Mayora Indah Tbk (formerly PT United Brand), also known as the Mayora Group or simply called Mayora, is an Indonesian multinational food and beverage company headquartered in Jakarta. It was founded on 17 February 1977 by Jogi Hendra Atmadja. The company is recognized as the world's largest coffee candy manufacturer through the Kopiko brand.[ citation needed ]
The company has been listed on the Jakarta Stock Exchange (now Indonesia Stock Exchange) since 4 July 1990. PT Unita Branindo holds 32.93% of shares. [1]
Mayora's history dates back to 1948, when a family of Chinese immigrants to Indonesia began making biscuits in their home kitchen, with Marie Biscuits as their first product. In 1976, the family moved to Kampung Bali in Jakarta and began selling Roma brand biscuits. [2]
The company was formally established in 1977 as United Brand, opening its first factory in Tangerang, west of the Indonesian capital Jakarta. Kopiko, a coffee-flavored candy, was launched in 1982. [3] In 1984, United Brand entered the chocolate segment with the launch of its own chocolate bar brand, Beng-Beng, followed by Choki-Choki, a brand of chocolate paste launched in 1985. The company went public in 1990 and expanded its presence to other Asian countries. Since then, United Brand was renamed as Mayora Indah. Also in 1990, the company launched their own instant coffee brand, Torabika. [2]
In 1992, Mayora entered the nutritious drink segment with the introduction of Energen. In 1994, the company's former head office in Tomang Raya, Jakarta was served as the central hub for all operations. In 1995, the company entered the instant noodles segment with the launch of Migelas, when they became one of the leading instant noodle brands in Indonesia. [2]
In 2011, Mayora entered the beverage market with the introduction of Teh Pucuk Harum, a ready-to-drink tea brand, followed by Le Minerale, a brand of bottled water launched in 2015. [2]
In November 2017, Mayora's Kopiko snacks were photographed at the International Space Station as part of a Thanksgiving dinner held by astronauts. [4] In 2019, Mayora founder and head Jogi Hendra Atmadja was listed by Forbes as the 10th richest person in Indonesia, with wealth of $3 billion. [5]
Mayora Group produces several product lines, namely:
Mayora also produced several Meiji Seika brands.
During the 1997-98 Asian financial crisis, when the value of the Indonesian rupiah plummeted, Mayora defaulted on payment obligations to Bankers Trust International. BTI had sold derivative trading contracts to Mayora under International Swaps and Derivatives Association Master Agreements (ISDA Agreements), which contained an arbitration clause. Unwilling to pay its obligations, Mayora sued BTI at South Jakarta District Court, arguing that the agreements were similar to gambling and therefore against Indonesian law. [6] BTI took the case to the London Court of International Arbitration (LCIA), which ruled in favor of BTI, but South Jakarta District Court ruled in favor of Mayora. BTI appealed and the Indonesian Supreme Court upheld the ruling in 2000 and again in 2003, leaving BTI with no further legal recourse. [7]
According to author Martin Lindstrom's book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy, doctors in the Philippines were given Kopiko candies to hand out to pregnant mothers, and the company later introduced a coffee product which tasted like the candy and became popular with children. [8]
In 2014, residents of Pandeglang regency in Indonesia's Banten province began staging protests with the aim of expelling PT Tirta Fresindo Jaya, a subsidiary of Mayora Group, which planned to build a Le Minerale bottled water factory in Cadasari subdistrict that would tap groundwater from natural springs in the area. Residents argued they needed the groundwater for their daily supplies and irrigation needs. The protests culminated in February 2017, when the factory site was attacked, delaying construction activity. Protesters said their aspirations had been ignored by local officials and politicians. In response to initial protests, then-Pandeglang regent Erwin Kurtubi in November 2014 issued a letter to the president director of PT Tirta Fresindo Jaya to "stop investment activities", but the letter had no legal force and the company's activities continued. After Fresindo drilled and tested groundwater in early 2016, locals complained their water reservoirs had dwindled and agricultural irrigation was disrupted. Locals also claimed that a community consent letter for the factory contained falsified signatures. Residents whose names were collected for signatures were each reportedly paid Rp1 million in cash, minus Rp200,000 deducted per person for a mediator. Mayora spokesman Sribugo Suratmo said the community's concerns were unreasonable because the factory had obtained all necessary permits from the local government and would not interfere with surface wells. [9] The company also argued the factory would benefit the local economy and attract further investment. [10]
On September 30, 2016, 34 high school students at Concord Technical Institute in Cebu City in the Philippines were briefly hospitalized for caffeine overdose after they consumed free samples of Kopiko 78°C bottled drink offered to them. Additionally, some students had reportedly consumed more than three or four bottles each. Doctors said children over 12 should only consume up to 70 milligrams of caffeine daily, whereas each bottle of Kopiko 78°C contained 150 milligrams of caffeine. A city councilor commented that the distributor of the free samples may be held liable for giving out coffee to minors. [11]
Horlicks is a British sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix.
Kofola is a carbonated soft drink produced by the eponymous Czechoslovak company, which is headquartered in Krnov, Czech Republic. It is the principal rival of Coca-Cola and Pepsi in the Czech Republic and Slovakia. The company is one of the leading soft drink producers and distributors in Central and Eastern Europe.
Wonka was a confectionery brand owned and licensed by the Swiss corporation Nestlé. In 2018, the branding and production rights were sold to the Ferrero Group, and as a result, the brand was discontinued. The brand later got revived as promotion for Wonka (film).
Franck is a Croatian coffee and tea company.
Universal Robina Corporation, abbreviated as URC and also known as Universal Robina, is a Philippine company headquartered in Quezon City. It is one of the largest food and beverage companies in the Philippines, along with San Miguel Corporation, Monde Nissin, Mondelez Philippines and Nestlé Philippines.
The following outline is provided as an overview of and topical guide to chocolate:
Yıldız Holding is a Turkish conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity and real estate operations.
Kopiko is an Indonesian brand of coffee and confectioneries originally produced in Indonesia by Mayora Indah. It is named after the kōpiko coffee bean, found in Hawaii.
The Rebisco Group of Companies, doing business as Rebisco and also known as the Rebisco Group, is a Philippine privately held multinational snack food company headquartered in Ortigas Center, Pasig, Metro Manila. It was founded in 1963 by Jacinto L. Ng Sr.
Monde Nissin Corporation, commonly known as Monde Nissin or abbreviated as MNC, is a Philippine multinational food and beverage company with a portfolio of brands across instant noodles, biscuits, baked goods, culinary aids and alternative meat products categories, including Lucky Me!, SkyFlakes, Fita, M.Y. San Grahams and Nissin. Monde Nissin also sells its alternative meat products globally under Quorn Foods and the Quorn brand.
Energen is a cereal drink brand owned by PT Mayora Indah and the Philippines-based Vouno Trade Marketing Services Inc. This brand was fortified with SIGMAvit.
The chocolate industry in the Philippines developed after the introduction of the cocoa tree to Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago. Since then the Philippine cocoa industry has been the primary producer of cocoa beans in Southeast Asia. There are many areas of production of cacao in the Philippines, owing to soil and climate. The chocolate industry is currently on a small to medium scale.
PT Industri Jamu dan Farmasi Sido Muncul Tbk, commonly known as Sido Muncul, is an Indonesian herbal medicine and food products company based in Semarang, Indonesia, established in 1940. It produces and markets a variety of consumer products related to herbal medication, such as the jamu Tolak Angin.
Badak, also known as Cap Badak, is a cola manufactured by PT Pabrik Es Siantar in 1916. Native to Pematangsiantar, it is one of the most iconic drinks in the North Sumatra area, particularly Medan.
Commonwealth Foods, Inc., simply known as Comfoods, is a Philippine food and beverage company based in Makati.
Jogi Hendra Atmadja is an Indonesian billionaire businessman. He is the chairman of Mayora Indah, one of Indonesia's largest food companies. He is ranked as the 10th-richest person in Indonesia by Forbes magazine, with a net worth of US$3.6 billion as of April 2023.