An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
Publicis Sapient is a global digital transformation consulting company and the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.
Razorfish is an interactive agency part of Publicis Groupe. Razorfish provides services, such as, web development, media planning and buying, technology and innovation, emerging media, analytics, mobile, advertising, creative, social influence marketing and search.
Publicis Groupe is a French multinational advertising and public relations company. One of the oldest and largest marketing and communications companies in the world, it is headquartered in Paris.
CJ is an online advertising company owned by Publicis Groupe operating in the affiliate marketing industry, which operates worldwide. The corporate headquarters is in Santa Barbara, California, and there are offices in Atlanta, GA, Chicago, IL, New York, NY, Los Angeles, CA, Agoura Hills, CA, and Needham, MA in the US, and in the UK, Germany, France, Spain, Sweden, Poland, Czech Republic, and India.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
Scient was a San Francisco-based Internet consulting company, founded in 1997, that was one of the large American consulting firms during the dot-com bubble. The company was founded by Eric Greenberg, who had previously founded its competitor, Viant. Its CEO was Robert Howe, the former head of IBM global consulting. At its height in the fall of 2000, it had quarterly revenues of US$100 million, 1,180 employees and a stock price of US$133. In August 2001, it bought rival company iXL; by then its quarterly revenues were down to US$11 million.
Publicis New York is an American advertising agency based in New York City. It was founded in 1993 and has 2,000 employees with offices in New York, Seattle, Toronto, and Montreal. Publicis acquired the Kaplan Thaler Group in 2012. The agency created the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.
LBi International N.V. was a global marketing and technology agency, now merged with Digitas to form DigitasLBi.
Mojo was an Australian advertising agency formed in Sydney by Alan Morris ("Mo") and Allan Johnston ("Jo") in 1979. Its lineage can today be traced to the Australian offices of Publicis, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe. Those offices traded as Publicis Mojo from the late 1990s until 2016.
Schwartz MSL, formerly Schwartz Communications was a public relations agency based in Waltham, Massachusetts. It was acquired in 2011 by French multinational advertising and public relations group Publicis Group, and in 2014 was fully absorbed into Publicis Group's MSLGROUP subsidiary.
Allan "Jo" Johnston is an Australian advertising creative executive and copywriter who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in Adelaide, Australia. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survived until 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Alan "Mo" Morris was an Australian advertising creative executive, a copywriter who enjoyed particular success in the 1970s and 80s. Together with his long-time business partner Allan Johnston, he formed the Australian advertising agency Mojo which enjoyed much local and some international success in the 1980s and whose name survived till 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Spark Foundry, established in 2017, is an advertising agency that provides media selection services. It is based in Chicago, with offices also in Detroit, New York City, Seattle, Los Angeles, San Francisco as well as other locations world wide. The agency currently has over 2,000 employees.
Publicis Healthcare Communications Group (PHCG) is a healthcare communications network which consists of around 12 agency brands in more than 60 offices located in 10 countries. Its agencies include brands Saatchi & Saatchi Wellness, Digitas Health LifeBrands, Discovery, Publicis Life Brands, Publicis Health Media, Publicis Touchpoint Solutions, and in-sync Strategy, as well as regional brands. In 2011, 2012, 2013 and 2014, Advertising Age ranked PHCG as the largest U.S. healthcare communications network by revenue. A division of Publicis Groupe S.A., PHCG agencies offer clients advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. They have around 5,500 employees.
Level Studios, is an integrated digital agency within the Publicis network. Headquartered in San Jose, California, the company has additional offices in San Francisco and San Luis Obispo. The company delivers integrated marketing and product development for global brands.
Dentsu Isobar Inc. is an interactive agency based in Chuo-ku, Tokyo, Japan. It was established in 2001.
Healthware International (HWI) is a global consulting agency specialized in healthcare communications.
MSLGROUP is a public relations (PR) network of companies. Specialists in strategic communications and engagement, the company is part of the French multinational Publicis Groupe. It evolved as a merger of Publicis Consultants and Manning Selvage & Lee.
Roberto Ascione is an Italian entrepreneur and global thought leader in the field of digital health. He was founder of Healthware International, and on September 28, 2016, he was named as the Top Global Industry Leader by Health 2.0 organization.
