Inch2

Last updated
Inch2
Inch2 logo.png
The Inch2 logo
Product type
Country Latvia
Introduced21 December 2014;8 years ago (2014-12-21)
MarketsWorldwide
Website www.inch2.com
Company
Type Limited
Industry Fashion
FoundedSeptember 2014 (2014-09)
Founders Olga Peterson
Eduards Petersons
Headquarters,
Latvia
Number of employees
20
Footnotes /references
[1] [2]

Inch2 (stylized as I N C H 2 and pronounced as Inch two) is a shoe brand founded in 2014 by Olga and Edward Peterson, based in Riga, Latvia. Inch2 specializes in handcrafted masculine-style women's and men's footwear.

Contents

History

Background

The Inch2 founders are Olga and Edward Peterson, a Latvian couple. [3] Olga Peterson (born in Riga, Latvia) is an architect who earned her bachelor's degree in architecture from the Middlesex University in London. Olga used to write about design and fashion ideas for her fashion blog Zrivnutro, as well as for the Latvian fashion magazine Pastaiga. [4] [5] Edward Peterson is an online marketing specialist.

In September 2014, the Petersons started a company named Animo Forti ltd., which has been running operations for the brand from the start. [2]

Brand creation and growth

Although the brand launched in 2014, the idea of handcrafted shoes occurred much before. The Petersons, using their existing experience, decided to combine the benefits of e-commerce technology and the unusual shoe design to launch their brand. The duo began the brand with five shoe styles. Shoe production started at a small shoemaker workshop in Riga, which handcrafted a few pairs per day. [6]

In March 2015, the Inch2 founder, Olga Peterson, became a winner of Debut of the Year in Fashion nomination by the Baltic Fashion Federation, within the Riga Fashion Week event. [2] [7] Due to the high demand for shoes and the necessity to improve the shoe quality, as well as to increase volume, they moved shoe production out of Latvia. Shortly, new production partners found in Portugal. With the help of the new partners, the brand began to develop several women and men’s lines, as well as handbags. [3] The same shoemakers produce for some of the most well-known luxury brands.[ citation needed ]

In January 2018, the brand had a collaboration with a Georgian singer Keti Topuria and her fashion brand KETIone at the Mercedes-Benz Fashion Week Russia. In 2018, the brand reached over one million euros in online sales during the Black Friday. [3]

In June 2019, the brand collaborated with Pauline Ducruet, the eldest daughter of Princess Stéphanie of Monaco, and her fashion brand Alter at the Men's Fashion Week Spring/Summer 2020 in Paris. [8]

Design and products

Inch2 footwear is a blend of masculine allure and feminine elegance for women who prefer the masculine style and for men who don't forget about style in detail. [9] There are three principles for which the brand stands for: style, comfort, and quality. Their shoes are classic in material and production but modern in style, with details and colors that make them unique and on-point. [10] [11] The brand footwear is made of leather from Italy and Portugal. [12]

Awards and honors

Controversy

Related Research Articles

<span class="mw-page-title-main">Riga</span> Capital and largest city of Latvia

Riga is the capital and largest city of Latvia and is home to 605,802 inhabitants which is a third of Latvia's population. The city lies on the Gulf of Riga at the mouth of the Daugava river where it meets the Baltic Sea. Riga's territory covers 307.17 km2 (118.60 sq mi) and lies 1–10 m (3.3–32.8 ft) above sea level, on a flat and sandy plain.

airBaltic, legally incorporated as AS Air Baltic Corporation, is the flag carrier of Latvia, with its head office on the grounds of Riga International Airport in Mārupe municipality near Riga. Its main hub is Riga, and it operates bases in Tallinn, Vilnius, and Tampere. It is 97% owned by the Government of Latvia. It operates flights solely on Airbus A220 planes. It operates a frequent-flyer program and a buy on board menu offering food and drinks for purchase.

<span class="mw-page-title-main">Salaspils</span> Town in Salaspils Municipality, Latvia

Salaspils is a town in Latvia, the administrative centre of Salaspils Municipality. The town is situated on the northern bank of the Daugava river, 18 kilometers to the south-east of the city of Riga.

<span class="mw-page-title-main">Riga State Gymnasium No.1</span> School in Riga, Latvia

Riga State Gymnasium No.1, the oldest school in the Baltic states, offers secondary education in Riga, the capital of Latvia.

<span class="mw-page-title-main">Sandra Kalniete</span>

Sandra Kalniete is a Latvian politician, author, diplomat and independence movement leader. She served as Foreign Minister of Latvia 2002–2004 and as European Commissioner for Agriculture, Rural Development and Fisheries in 2004. Since 2009, she has served as Member of the European Parliament (MEP) for the European People's Party.

Latvijas Televīzija is the state-owned public service television broadcaster in Latvia. LTV operates two channels, LTV1 in Latvian and LTV7 in Latvian with selected programming in Russian.

<span class="mw-page-title-main">Daugava Stadium (Riga)</span> Stadium in Riga, Latvia

Daugava National Stadium is a multifunctional stadium in Riga, Latvia, which was first opened in 1927. It holds football and athletics competitions. Since 1992 the Daugava Stadium has been designated as a sports facility of national importance. It is now owned by the Government of Latvia.

<span class="mw-page-title-main">Krišjānis Kariņš</span> Prime Minister of Latvia since 2019

Arturs Krišjānis Kariņš is an American-Latvian politician who has served as the Prime Minister of Latvia since 2019. A linguist and businessperson by profession, he previously served as Latvia's Minister of Economics and a Member of the European Parliament. Born in Wilmington, Delaware, United States, to parents who had left Latvia during the Soviet occupation, he was active in the American Latvian community throughout his youth.

Draugiem is a social networking website launched in 2004. It is the largest social networking website in Latvia with approximately 2.6 million registered users.

<span class="mw-page-title-main">Microphone Records</span> Latvian record label

Microphone Records is a Latvian record label and distribution company founded in 1993 by professional radio journalist Elita Mīlgrāve and professional record producer and musician Guntars Račs. Since 1996, Microphone Records has a license agreement with the EMI Group on promoting and marketing EMI and Virgin artists in the Baltic states.

Artūrs Karašausks is a Latvian footballer, who plays in the Latvian Higher League for FK Liepāja.

Renārs Rode is a retired Latvian professional footballer who played as a centre-back. He has also been capped by the Latvia national football team.

<span class="mw-page-title-main">Dons (singer)</span> Latvian singer

Arturs Šingirejs, better known as Dons, is a Latvian singer and songwriter. He is one of the most popular singers in Latvia, having won the Latvian Music Recording Awards' Top Radio Hit award seven times for most played song.

The 2018 Latvian Football Cup was the 24th edition of the football tournament. This edition of the competition began on 26 May 2018 and ended on 24 October 2018. Liepāja were the defending champions, having won the final 2–0 over Riga FC.

<i>Doom 94</i> 2018 novel by Jānis Joņevs

Doom 94 is a semi-biographical novel by Latvian writer Jānis Joņevs about the generation living in Jelgava, Latvia in the 1990s that searches for their own identity and are fans of alternative culture. This is his debut novel. Since 2016, this book has been translated into 11 languages and a movie was released in September 2019.

Nik Kacy, stylized as NiK Kacy is a fashion designer, founder of Equality Fashion Week, former board member of the Los Angeles LGBT Chamber of Commerce, and part of the Trans Inclusion Task Force for the National LGBT Chamber of Commerce. In September 2019, Wells Fargo featured Kacy on their Empowerful Exchange video series. In 2017 and 2019, Kacy's gender-free fashion approach was discussed in two scholarly articles, and in 2020, in the book Crossing Gender Boundaries: Fashion to Create, Disrupt, and Transcend. Kacy is a trans-masculine gender-nonbinary person and uses the pronouns they/them/their.

Platform 21, previously known as For Each and Every One and Law and Order, is a right-wing populist political party in Latvia. It is positioned on the right-wing on the political spectrum and it is staunchly socially conservative and Eurosceptic. It was founded in January 2021 and is led by Saeima deputy Aldis Gobzems.

<span class="mw-page-title-main">Augšdaugava Municipality</span> Municipality of Latvia

Augšdaugava Municipality is one of the 35 municipalities established in Latvia in 2021. It surrounds the independent city of Daugavpils and its municipal headquarters are located there. Its first elected municipal council has taken office on 1 July 2021.

<span class="mw-page-title-main">KIWIE</span> Pseudonymous Latvian street artist

KIWIE is a pseudonymous Latvian street artist who has based his artistic style on a multiform repetition of one specific image – KIWIE monster character. He has been active since 2006.

LNK Sporta Parks is a football stadium and multi-sport complex located in Riga, Latvia. The stadium was built in 2022 and currently has 2,300 seats in total. It is the largest privately-owned sports complex in Latvia and its 7th-largest football stadium by capacity. The stadium design incorporates a number of auxiliary facilities, including an additional five football pitches, beach tennis and beach volleyball facilities, among others.

References

  1. "Animo Forti, Sabiedrība ar ierobežotu atbildību". company.lursoft.lv. Retrieved 17 July 2019.
  2. 1 2 3 4 "ANIMO FORTI LTD". exim.lv. Retrieved 17 July 2019.
  3. 1 2 3 "The new shoe brand you must get to know: INCH2". notorious-mag.com. Retrieved 17 July 2019.
  4. "Zrivnutro Blog". zrivnutro.com. Retrieved 17 July 2019.
  5. "INCH2 design & quality". inch2.com. Retrieved 18 July 2019.
  6. "Cool online brend cipela koji trenutno ima i sniženje". journal.hr (in Croatian). Retrieved 18 July 2019.
  7. "Handcraft extinction at Riga Fashion Week". swomag.com. Retrieved 18 July 2019.
  8. "Pašmāju apavu zīmols Inch2 sadarbojas ar Monako karalisko ģimeni". db.lv (in Latvian). Retrieved 17 July 2019.
  9. "Riga Fashion Week SS16 Atklāšanas diena: INCH2". sieviesuklubs.lv. Retrieved 17 July 2019.
  10. "INCH2 profile at FOLD". fold.lv. Retrieved 17 July 2019.
  11. "INCH2 at Riga Fashion Week". rfw.lv. Retrieved 17 July 2019.
  12. "INCH2 at Not Just a Label". notjustalabel.com. Retrieved 17 July 2019.
  13. "Noskaidroti Latvijas stila un modes karaļi un karalienes". jauns.lv (in Latvian). Retrieved 19 July 2019.
  14. "Noskaidroti "Latvijas modes gada balvas 2018" ieguvēji; izcilnieku vidū arī "Pastaiga.ru" un "Honeymoon High"". jauns.lv (in Latvian). Retrieved 19 July 2019.
  15. Baltic News, LATVIA (17 Dec 2020). "The online store Inch2 is fined 10,000 euros and banned from selling non-existent goods". Baltic News.
  16. КУДРЯВЦЕВ, Николай (15 December 2020). "Магазин сумок и обуви inch2.com оштрафован на 10 000 за "кидки" покупателей". Новости (in Russian).
  17. Bizness, DELFI (17 Dec 2020). "PTAC piemēro 10 000 eiro sodu 'inch2.com' un 'inch2.online' īpašniekam par pircēju maldināšanu un preču nepiegādāšanu". delfi.lv (in Latvian).

https://www.ptac.gov.lv/en/article/ptac-and-ecc-latvia-warns-risks-when-shopping-wwwinch2com-website

https://baltics.news/2022/01/05/consumer-guards-warn-of-shopping-risks-at-inch2-com/

https://au.trustpilot.com/review/www.inch2.com