Infusionsoft

Last updated
Infusionsoft
Private
Industry Small business customer relationship management, Email marketing, E-commerce
Founded2001
Headquarters
Chandler, Arizona
Key people
 Clate Mask, CEO and Co-founder
Scott Martineau, Senior Vice President of Product Strategy
Services Saas, Marketing and sales automation [ buzzword ], CRM software
Revenue$100 million (2017) [1]
Number of employees
650+
Website infusionsoft.com

Keap (formerly Infusionsoft) is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle [ clarification needed ], customer relationship management, marketing automation [ buzzword ], lead capture [ clarification needed ], and e-commerce. [2] [3] [4] [5] [6] It is based in Chandler, Arizona.

Small business software refers to software specifically designed to help small business owners run their operations better, cut costs, and replace paper processes.

Customer lifecycle management or CLM is the measurement of multiple customer-related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross and up-selling, and lapsed customer win-back.

Contents

In 2013, Great Place to Work and Fortune Magazine ranked Infusionsoft 17th Best Medium Workplace. In 2011, it was ranked 15th Best Small to Medium Workplace in America. [7] [8]

Infusionsoft is one of the fastest growing private companies in Arizona, adding 240 jobs between 2012 and 2013. [4] [8] [9] [10] [11] [12] The company received $54 million in venture capital from Goldman Sachs in early 2013. [4] [8] [9] [10] [11] [12] In total, the company has generated over $125 million in funding. [13]

Goldman Sachs U.S. investment bank

The Goldman Sachs Group, Inc., is an American multinational investment bank and financial services company headquartered in New York City. It offers services in investment management, securities, asset management, prime brokerage, and securities underwriting.

History

Infusionsoft was founded in 2001 by brothers Scott and Eric Martineau and Clate Mask. [14] The company began as a start-up in Mesa, Arizona with an office next to a mattress store. [14] [15] [16] In 2004, the company wrote a script to automate sales leads, which became the foundation of Infusionsoft’s SaaS product range. [14]

Clate Mask

Clate Mask is an entrepreneur and co-founder and CEO of Infusionsoft, which makes small business sales and marketing automation software. Mask co-authored Conquer the Chaos, a New York Times best-selling book. Mask has made contributions writing about entrepreneurship for VentureBeat, Entrepreneur and Fast Company.

Mesa, Arizona City in Arizona, United States

Mesa is a city in Maricopa County, in the U.S. state of Arizona. It is a suburb located about 20 miles (32 km) east of Phoenix in the East Valley section of the Phoenix Metropolitan Area. It is bordered by Tempe on the west, the Salt River Pima-Maricopa Indian Community on the north, Chandler and Gilbert on the south along with Queen Creek, and Apache Junction on the east.

Software as a service is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It is sometimes referred to as "on-demand software", and was formerly referred to as "software plus services" by Microsoft. SaaS is typically accessed by users using a thin client, e.g. via a web browser. SaaS has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software, development software, gamification, virtualization, accounting, collaboration, customer relationship management (CRM), Management Information Systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), Geographic Information Systems (GIS), and service desk management. SaaS has been incorporated into the strategy of nearly all leading enterprise software companies.

Infusionsoft’s revenues increased 50% between 2011 and 2012. [17] [18] By January 2013, Infusionsoft had raised $71 million in venture capital with $54 million invested by Goldman Sachs. [8] [9] [10] [17] [19] Later that month, Infusionsoft purchased GroSocial, a social media marketing software company. [10] [19] [20] [21] [22]

In 2014, Infusionsoft concluded its Series D funding led by Bain Capital Ventures that generated an additional $55 million. In total, the company has raised over $125 million. [13] [23]

Bain Capital Ventures LLC is the venture capital division within Bain Capital, which has approximately $105 billion of assets under management worldwide. The firm's early-stage investments have included Staples, LinkedIn, Kiva Systems, Jet.com and Shopping.com. Bain Capital Ventures manages $4.9 billion of committed capital, has over 70 active portfolio companies, and has offices in Boston, New York City, Palo Alto, and San Francisco.

On the 29th of January 2019, a company press release stated it has rebranded the company as Keap.[ citation needed ]

Company overview

Infusionsoft offers an integrated email marketing platform designed for small businesses with fewer than 25 employees. [9] [14] [24] Specific features of the platform include lead scoring, web tracking, and social media tools. [9] [10] [17] [22]

The company is now based in a 90,000 square foot facility with a small football field in the facility’s center and a cereal bar for employees. [14] [15] [25] Infusionsoft has a customer base of 25,000 and 87,000 software users. [1] The company operates an additional office in Lehi, Utah that it opened in June 2014. [26]

Infusionsoft hosts events such as InfusionCon, an annual conference for small businesses. [24] [27] Around 2000 people attended the conference in 2012. [24] The event was renamed ICON in 2014 for its eighth annual conference held in Phoenix, which had over 3000 attendees. [28] In 2015, Infusionsoft hosted the Main Street Forum in New York City that included attendees such as executives from American Express, OnDeck, Mashable, Wall Street Journal and other companies. [29]

Services

Infusionsoft offers a subscription based all-in-one sales and marketing SaaS product for small businesses with fewer than 25 employees. [5] [6] [24] [30] [31] [32] [33] The integrated platform lets users manage their small business by pulling together data points related to sales, marketing, leads, payments, customers, and more. [5] [30] [32] [33]

The platform can create and host Web forms and links, execute automated campaigns and track ROIs, provides real-time customer updates for sales, lets users manage customer databases, and includes e-commerce functionality letting users manage shopping carts, product pages, dynamic discounts and coupon codes. [5] [30] [32] [33]

Infusionsoft also offers contact management apps for mobile devices. In April 2012, Infusionsoft opened a marketplace that includes more than 70 apps compatible with its software suites that incorporate tools such as SMB text messaging. [30] The GroSocial system that Infusionsoft acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base. [10]

Awards and recognition

Infusionsoft was named by Inc. as a 2013 Hire Power Awardee and ranked number 4 in the software category with over 240 jobs created in a year. [4] [11] Infusionsoft has been honored as an Inc. 500/5000 list of fastest growing private company 7 times as of 2013. [12] Inc. also ranked the company #47 on its list of Top 100 Arizona Companies and #44 on its list of companies in the Phoenix metro. [12]

Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. [34] Mask has been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. [3] [11] [34] Infusionsoft received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation. [35]

Partnership

Infusionsoft offers partnerships to digital marketing agencies and consultants. Some of its successful partners are Stephanie Nickolich, NitroGo, Start Tower Systems, Howdy Interactive, Monster Squad, GetUWired, Mit-Mut, PixPro, Bella Web Design and Scale Up Marketing.

Partners are offered up to 30% commission on sales, new revenue streams, coaching on sales funnels and growth plans, build app integration, plug-in or connection and exposure to more than 30,000 small businesses. Infusionsoft has skills training for business owners, consultants and sales representatives to learn automation and execute marketing strategies.

See also

Related Research Articles

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Cisco Webex, formerly WebEx Communications Inc., is a company that provides on-demand collaboration, online meeting, web conferencing and videoconferencing applications. Its products include Meeting Center, Training Center, Event Center, Support Center, Sales Center, MeetMeNow, PCNow, WebEx AIM Pro Business Edition, WebEx WebOffice, and WebEx Connect. All WebEx products are part of the Cisco Systems collaboration portfolio.

Salesforce.com American software company

Salesforce.com, Inc. is an American cloud-based software company headquartered in San Francisco, California. Though the bulk of its revenue comes from its customer-relationship management (CRM) service, Salesforce also sells a complementary suite of enterprise applications focused on customer service, marketing automation, analytics and application development.

NetSuite Inc. is an American cloud computing company founded in 1998 with headquarters in Redwood Shores, California that provides software and services to manage business finances, operations, and customer relations. Its software and services are tailored for small and medium-sized businesses with modules for ERP, CRM, PSA and e-commerce. Oracle Corporation has acquired NetSuite for approximately US$9.3 billion in November 2016. The newly formed Oracle Netsuite business unit is managed by executive vice president Jim McGeever as Oracles Cloud ERP for small and medium enterprises.

HubSpot is a developer and marketer of software products for inbound marketing and sales. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

Pegasystems Inc. is an American software company based in Cambridge, Massachusetts. Founded in 1983, Pegasystems develops software for customer relationship management (CRM), digital process automation, and business process management (BPM). The company has been publicly traded since 1996 as PEGA (NASDAQ). The company's core product is the Pega Platform, which is part of its Pega Infinity suite of applications for customer engagement and digital process automation.

Vivint, Inc. is a private smart home services provider in the United States and Canada. It was founded by Keith Nellesen and Todd Pedersen in 1999.

Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.

Marketo software company providing market automation software

Marketo, Inc. is an American software company that provides Marketing Automation software focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics. It sells products for industries including healthcare, technology, financial services, manufacturing, media, and higher education. Headquartered in San Mateo, CA, Marketo has more than 1,000 employees, with offices in Tokyo, London, Paris, Munich, Sydney, Melbourne, Tel Aviv, Denver, Portland, and Dublin. Marketo was purchased by Adobe in 2018.

Act-On Software is a software-as-a-service product for marketing automation developed by Act-On, a company headquartered in Portland, Oregon. The company was founded in 2008, retailing its software exclusively through Cisco, which provided $2 million in funding. It is used mostly by medium-sized businesses. It developed an internal sales department to market the software directly to users with $74 million in funding raised. Act-On has received positive reviews for use by small to medium-sized businesses due to its ease-of-use, simplicity and cost.

Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base included technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the network's performance marketing arm, in early 2015.

Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting"

BackOffice Associates, LLC is a Massachusetts-based software and services company focused on information governance, data migration, master data management (MDM) and data quality for enterprise systems.

Optimove Optimove is a privately-held company that develops and markets a software as a service (SaaS) software product, also called Optimove, for the automation of personalized customer retention marketing

Optimove is a privately held company that develops and markets a software as a service (SaaS) software product, also called Optimove, Optimove’s product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

Newgen Software

Newgen Software Technologies Limited is a vendor/provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM), Document Management System (DMS), Workflow and Process Automation software. The company has a global footprint in over 60 countries with large, mission-critical solutions that have been deployed in Banks, Insurance firms, BPO’s, Healthcare Organizations, Government and Telecom Companies.

Geoscape Europe provides actionable business and geographic marketing intelligence via data, technology and analytical services to help multinationals access high-growth opportunities. Geoscape Europe BV is headquartered in Amsterdam, the Netherlands and is an affiliate of Geoscape in the U.S., based in Miami, FL. Geoscape has developed the Geoscape Intelligence System (GIS) a web-based marketing intelligence platform offered as software as service (SaaS).

BigCommerce is a privately held technology company and one of the world’s leading SaaS ecommerce platform for established and rapidly-growing businesses. Combining enterprise functionality, an open architecture and app ecosystem, and performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C ecommerce for more than 60,000 stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands. The company was founded in 2009 and has 600+ employees with headquarters in Austin, Texas and additional offices in San Francisco, California, London, England and Sydney, Australia.

ActiveCampaign is an email marketing, marketing automation, sales automation, and CRM software platform for small-to-mid-sized businesses and is based in Chicago, Illinois.

References

  1. 1 2 Yuliya Chernova (October 6, 2014). "Sales and Marketing Co. Infusionsoft Valued at About $500M in New Deal". Wall Street Journal. Retrieved April 14, 2015.
  2. ↑ "Infusionsoft Review — Automation Marketing Software For Small and Medium Businesses". Yahoo! Business. Retrieved 31 December 2013.
  3. 1 2 "ACE CEO of the Year: Clate Mask". Phoenix Business Journal. Retrieved 31 December 2013.
  4. 1 2 3 4 "Meet the Job Creators". Inc. Retrieved 31 December 2013.
  5. 1 2 3 4 "FOUR AWESOME MARKETING VEHICLES YOU PROBABLY TAKE FOR GRANTED". Fast Company. Retrieved 31 December 2013.
  6. 1 2 "13 Great Tech Tools: Simple Tech For Big Productivity". Business Insider. Retrieved 31 December 2013.
  7. ↑ "#17 - Best Medium Workplaces". Great Place to Work. Retrieved 31 December 2013.
  8. 1 2 3 4 "50 Best Small and Medium-Size Companies to Work For". CNN Money. Retrieved 31 December 2013.
  9. 1 2 3 4 5 "Infusionsoft Raises $54M From Goldman Sachs To Scale Sales And Marketing Automation Platform For Small Business". Tech Crunch. Retrieved 31 December 2013.
  10. 1 2 3 4 5 6 "Fresh From Its $54M Raise, Infusionsoft Acquires GroSocial, The "Buddy Media For SMBs," To Expand Into Social Marketing". Tech Crunch. Retrieved 31 December 2013.
  11. 1 2 3 4 "Four Arizona firms recognized with 'Inc.' Hire Power awards". Phoenix Business Journal. Retrieved 31 December 2013.
  12. 1 2 3 4 "Infusionsoft". Inc. Retrieved 31 December 2013.
  13. 1 2 Anthony Ha (October 6, 2014). "Sales And Marketing Software Company Infusionsoft Raises $55M". Tech Crunch. Retrieved April 14, 2015.
  14. 1 2 3 4 5 "With $54 Million from Goldman Sachs; Infusionsoft is on a Roll". Forbes. Retrieved 31 December 2013.
  15. 1 2 "Chandler-based Infusionsoft has experienced astonishing growth". AZ Central. Retrieved 31 December 2013.
  16. ↑ "Gilbert software firm moving to Chandler, adding 700 jobs". The Arizona Republic. Retrieved 31 December 2013.
  17. 1 2 3 "Major Infusion for Infusionsoft". Direct Marketing News. Retrieved 31 December 2013.
  18. ↑ "Infusionsoft Expands Solution Portfolio; Closes 3,000 New Customers in 2011". Demand Gen Report. Retrieved 31 December 2013.
  19. 1 2 "Infusionsoft rakes in $54M to automate marketing for small businesses". Gigaom. Retrieved 31 December 2013.
  20. ↑ "Infusionsoft Acquires GroSocial to Add Social Marketing to Marketing Automation Platform". CMS Wire. Retrieved 31 December 2013.
  21. ↑ "GROWTH: Venture Capital Firm Puts Money Where Ideas Are". Prairie Business. Retrieved 31 December 2013.
  22. 1 2 "Infusionsoft Grows Its Social Business". Destination CRM. Retrieved 31 December 2013.
  23. ↑ Brent Leary (October 6, 2014). "Infusionsoft Gets More Funding – Latest Sign of Marketing Automation's Importance". Small Business Trends. Retrieved April 14, 2015.
  24. 1 2 3 4 "A tale of five conferences: InfusionCon 2013, Infusionsoft". ZD Net. Retrieved 31 December 2013.
  25. ↑ "Clate Mask builds relationships with clients and co-workers". Denver Business Journal. Retrieved 31 December 2013.
  26. ↑ Hayley Ringle (October 6, 2014). "Infusionsoft raises $55 million in capital from Bain Capital Ventures". Phoenix Business Journal. Retrieved April 14, 2015.
  27. ↑ "What Infusionsoft Has In Common with Apple". Forbes. Retrieved 31 December 2013.
  28. ↑ Kristina Moore (April 8, 2014). "What To Wear: Infusionsoft ICON14". Forbes. Retrieved April 14, 2015.
  29. ↑ "Main Street Forum Hosts 5 Small Business Leaders. 9 Challenges Of Small Business Success". smallbiztechnology.com. 2015-02-21. Retrieved 2016-01-28.
  30. 1 2 3 4 "Infusionsoft seeks to go beyond CRM". ZD Net. Retrieved 31 December 2013.
  31. ↑ "Infusionsoft Review".
  32. 1 2 3 "Marketing Automation for Everyone with Infusionsoft". Convince&Convert. Retrieved 31 December 2013.
  33. 1 2 3 "Should you use Infusionsoft? Get the Tech Husband Review". Tech Husband. Retrieved 31 December 2013.
  34. 1 2 "AZ Tech CEOs honored as 100 Most Intriguing Entrepreneurs of 2013". AZ Tech Beat. Retrieved 31 December 2013.
  35. ↑ "Finalists and Select Winners Announced for the Arizona Technology Council's 2014 Governor's Celebration of Innovation". Arizona Commerce Authority. August 27, 2014. Retrieved April 14, 2015.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.