Instart

Last updated
Instart
Instart-Logo-RGB-Color-20180608.png
Founded2010 [1]
Dissolved 2020
Successor(s) Akamai
Headquarters Palo Alto, California, U.S.
Key people
  • Sumit Dhawan, CEO
  • Jony Hartono, CFO
  • Hariharan Kolam, CTO
  • Natalie Lambert, CMO
  • Thirumalesh Reddy, SVP
  • Mitch Parker, CCO
Industry Internet
URL www.instart.com [ dead link ]

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California. [2] The company specialized primarily in improving online content delivery speeds. [3] [4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads. [5] [6] [7]

Contents

The company had offices in New York, London, Bangalore and Sydney. [8] As of September 2017, the company claimed that it processed 60 billion transactions per day. [9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property. [10] [11] [12]

History

In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games. [13]

In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers. [14]

In February 2016, Instart acquired Kwicr, a mobile app accelerator. [15]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus, [16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade. [17] [18]

Financing

Instart had received $140 million in 6 rounds of funding from 10 investors:

Products

Instart products included:

Reception

The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017. [9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America. [24]

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References

  1. ↑ Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat . Retrieved 2015-03-29.
  2. 1 2 "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
  3. ↑ "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
  4. ↑ "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
  5. ↑ pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
  6. ↑ Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
  7. ↑ "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
  8. ↑ "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
  9. 1 2 "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
  10. ↑ "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
  11. ↑ Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
  12. ↑ "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03. Instart is in the process of transitioning our technology and customers to Akamai
  13. ↑ Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News . Retrieved 2015-03-29.
  14. ↑ Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts" . Retrieved 2015-03-29.
  15. ↑ O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
  16. ↑ Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018-06-15.
  17. ↑ "Washington Post Case Study". Instart Logic. Archived from the original on 2015-03-29. Retrieved 2015-03-29.
  18. ↑ "Company Overview". Instart Logic. Archived from the original on 2015-03-26. Retrieved 2015-03-29.
  19. ↑ "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes . May 13, 2015. Archived from the original on May 25, 2015.
  20. ↑ "Instart Logic builds on 2015 momentum with $45 Million in Funding". Archived from the original on 2016-02-05. Retrieved 2016-01-27.
  21. ↑ "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016-01-27.
  22. ↑ "Telstra has bought into US app delivery service Instart Logic". Archived from the original on 2016-01-23. Retrieved 2016-01-27.
  23. ↑ "Telstra invests in US application delivery services provider". ZDNet . Retrieved 2016-01-21.
  24. ↑ "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015-08-21.
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