Instart

Last updated
Instart
Instart-Logo-RGB-Color-20180608.png
Founded2010 [1]
Dissolved 2020
Successor(s) Akamai
Headquarters Palo Alto, California, U.S.
Key people
  • Sumit Dhawan, CEO
  • Jony Hartono, CFO
  • Hariharan Kolam, CTO
  • Natalie Lambert, CMO
  • Thirumalesh Reddy, SVP
  • Mitch Parker, CCO
Industry Internet
URL www.instart.com [ dead link ]

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California. [2] The company specialized primarily in improving online content delivery speeds. [3] [4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads. [5] [6] [7]

Contents

The company had offices in New York, London, Bangalore and Sydney. [8] As of September 2017, the company claimed that it processed 60 billion transactions per day. [9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property. [10] [11] [12]

History

In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games. [13]

In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers. [14]

In February 2016, Instart acquired Kwicr, a mobile app accelerator. [15]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus, [16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade. [17] [18]

Financing

Instart had received $140 million in 6 rounds of funding from 10 investors:

Products

Instart products included:

Reception

The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017. [9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America. [24]

Related Research Articles

<span class="mw-page-title-main">Telstra</span> Australian telecommunications company

Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets related products and services. It is a member of the S&P/ASX 20 and Australia's largest telecommunications company by market share.

<span class="mw-page-title-main">Citrix Systems</span> American software company

Citrix Systems, Inc. is an American multinational cloud computing and virtualization technology company that provides server, application and desktop virtualization, networking, software as a service (SaaS), and cloud computing technologies. Citrix claims that their products are used by over 400,000 clients worldwide, including 99% of the Fortune 100 and 98% of the Fortune 500.

<span class="mw-page-title-main">Akamai Technologies</span> American computer networking company

Akamai Technologies, Inc. is an American delivery company that provides content delivery network (CDN), cybersecurity, DDoS mitigation, and cloud services. Headquartered in Cambridge, Massachusetts, it operates a worldwide network of servers whose capacity it rents to customers running websites and other web services.

<span class="mw-page-title-main">Content delivery network</span> Layer in the internet ecosystem addressing bottlenecks

A content delivery network or content distribution network (CDN) is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance ("speed") by distributing the service spatially relative to end users. CDNs came into existence in the late 1990s as a means for alleviating the performance bottlenecks of the Internet as the Internet was starting to become a mission-critical medium for people and enterprises. Since then, CDNs have grown to serve a large portion of the Internet content today, including web objects, downloadable objects, applications, live streaming media, on-demand streaming media, and social media sites.

<span class="mw-page-title-main">Edgio</span> American information technology company

Edgio, Inc., evolved from Limelight Networks, a 20-year provider content delivery services to stream digital content over the internet. Following a 2022 acquisition of Edgecast, the company re-branded as Edgio and has grown to offer a full suite of edge-enabled applications that run on the company's globally scaled network. These applications include video workflow and automation, website acceleration, and cyber security. As of January 2023, the company's network has more than 300 points-of-presence and delivers with 250+ terabits per second of egress capacity across the globe.

<span class="mw-page-title-main">Brightcove</span> Boston, Massachusetts–based software company that produces an online video platform

Brightcove, Inc. is a Boston, Massachusetts–based software company that produces an online video platform.

Aryaka is a company that provides Unified SASE as a Service including wide-area software-defined networking (SD-WAN) connectivity, application delivery and network security. Aryaka is headquartered in Santa Clara, California with additional offices located in Hamburg, Germany, and Bengaluru, India.

<span class="mw-page-title-main">Appcelerator</span> Privately held mobile technology company

Appcelerator is a privately held mobile technology company based in San Jose, California. Its main products are Titanium, an open-source software development kit for cross-platform mobile development, and the Appcelerator Platform.

ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.

<span class="mw-page-title-main">Movile (company)</span> Brazilian firm

Movile is a local Brazilian firm headquartered in Campinas, Brazil. Movile operates in the segments of food ordering and delivery, ticketing, and logistics. It has had mixed success till now with the bet on food delivery maturing (iFood) while other bets still at nascent stage or under performing.

Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.

Foodpanda is an online food and grocery delivery platform owned by Berlin-based Delivery Hero. Foodpanda operates as the lead brand for Delivery Hero in Asia, with its headquarters in Singapore. It is currently the largest food and grocery delivery platform in Asia, outside of China, operating in 11 markets across Asia.

<span class="mw-page-title-main">Cheetah Mobile</span> Chinese mobile internet company

Cheetah Mobile Inc (猎豹移动公司) is a Chinese mobile internet company incorporated in the Cayman Islands and headquartered in Beijing.

<span class="mw-page-title-main">Fuze (company)</span> American communications and software company

Fuze is a cloud communications and collaboration software platform designed for the enterprise. Fuze was acquired by 8x8. The company is headquartered in Boston, Massachusetts.

Yottaa is a web and mobile optimization services company based in Waltham, Massachusetts. Its main product is a platform that helps with website conversions, as well as performance and security.

Careem is a Dubai-based super app with operations in over 70 cities, covering 10 countries across the Middle East, Africa, and South Asia regions. The company, which was valued at over US$2 billion in 2018, became a wholly-owned subsidiary of Uber after being acquired for $3.1 billion in January 2020. Careem expanded into the food delivery business with Careem Now in November 2018, which evolved into Careem Food as well as the rapid grocery delivery service Careem Quik in 2020, and launched a digital payment platform, Careem Pay in April 2022. In April 2023, Careem's Super App business was spun out into a new legal entity, which e& acquired a 50.03% stake in, while Uber maintains full ownership of Careem's ride-hailing business. The Super App currently offers 20 digital services in the UAE including ride-hailing, food, grocery, micromobility, DineOut, and a subscription-based service - Careem Plus, amongst others.

ChowNow is an online food ordering platform that connects customers with local restaurants. Christopher Webb and Eric Jaffe, American entrepreneurs, founded the company in 2011 with headquarters in Los Angeles, California.

<span class="mw-page-title-main">Wish (company)</span> American online e-commerce platform

Wish is an American online e-commerce platform for transactions between sellers and buyers. Wish was founded in 2010 by Piotr Szulczewski and Danny Zhang.

<span class="mw-page-title-main">Slice (app)</span> Online food ordering platform for independent pizzerias

Slice is an online food ordering platform for independent pizzerias. It allows pizzeria owners to offer their products to their customers using a mobile-optimized website and their customers can place orders through the Slice app and social media channels. The company claims their platform is used by 9,000 pizzerias in 2,500 towns and cities in the US. It also claims to have processed more than $100 million worth of deliveries in 2017 and to have filled a total of over 12 million orders since 2010.

References

  1. Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat . Retrieved 2015-03-29.
  2. 1 2 "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
  3. "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
  4. "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
  5. pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
  6. Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
  7. "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
  8. "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
  9. 1 2 "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
  10. "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
  11. Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
  12. "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03. Instart is in the process of transitioning our technology and customers to Akamai
  13. Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News . Retrieved 2015-03-29.
  14. Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts" . Retrieved 2015-03-29.
  15. O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
  16. Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018-06-15.
  17. "Washington Post Case Study". Instart Logic. Archived from the original on 2015-03-29. Retrieved 2015-03-29.
  18. "Company Overview". Instart Logic. Archived from the original on 2015-03-26. Retrieved 2015-03-29.
  19. "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes . May 13, 2015. Archived from the original on May 25, 2015.
  20. "Instart Logic builds on 2015 momentum with $45 Million in Funding". Archived from the original on 2016-02-05. Retrieved 2016-01-27.
  21. "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016-01-27.
  22. "Telstra has bought into US app delivery service Instart Logic". Archived from the original on 2016-01-23. Retrieved 2016-01-27.
  23. "Telstra invests in US application delivery services provider". ZDNet . Retrieved 2016-01-21.
  24. "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015-08-21.