Instart

Instart

Founded	2010 [1]
Dissolved	2020
Successor	Akamai
Headquarters	Palo Alto, California, U.S.
Key people	Sumit Dhawan, CEO Jony Hartono, CFO Hariharan Kolam, CTO Natalie Lambert, CMO Thirumalesh Reddy, SVP Mitch Parker, CCO
Industry	Internet
URL	www.instart.com [ dead link ]

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California. ^[2] The company specialized primarily in improving online content delivery speeds. ^{[3] [4]} The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads. ^{[5] [6] [7]}

The company had offices in New York, London, Bangalore and Sydney. ^[8] In September 2017, the company claimed that it processed 60 billion transactions per day. ^[9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property. ^{[10] [11] [12]}

History

In 2010, the company was founded in an attempt to improve the speed of downloading and updating video games. ^[13]

In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers. ^[14]

In February 2016, Instart acquired Kwicr, a mobile app accelerator. ^[15]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus, ^[16] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade. ^{[17] [18]}

Financing

Instart had received $140 million in 6 rounds of funding from 10 investors:

• Series A: In February 2012 Instart Logic received $9 million as first round of funding
• Series B: In April 2013 Instart Logic received $17 million
• Series C: In May 2014 Instart Logic received $26 million
• Series C2: In May 2015, Instart Logic closed a $13 million ^[19] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
• Series D: In January 2016 Instart Logic received $45 million ^{[20] [21]} funding from Geodesic Capital, Telstra Ventures, ^{[22] [23]} Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
• Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating ^[2]

Products

Instart products included:

• Instart Digital Experience Cloud
• Cloud and Web Application Performance Optimization
• Mobile Application Performance Optimization
• Image Optimization
• Tag Analytics and Control
• Advertising Acceleration and Viewability Optimization
• Digital Advertising and Marketing Recovery
• Web Application Firewall
• DDOS Attack Protection
• Bot Management and Security
• Instart Content Delivery Network
• Nanovisor

Reception

The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017. ^[9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America. ^[24]

References

1. Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat . Retrieved 2015-03-29.
2. "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
3. "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
4. "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
5. pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
6. Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
7. "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
8. "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
9. "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
10. "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
11. Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
12. "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03. Instart is in the process of transitioning our technology and customers to Akamai
13. Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News . Retrieved 2015-03-29.
14. Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts" . Retrieved 2015-03-29.
15. O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
16. Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018-06-15.
17. "Washington Post Case Study". Instart Logic. Archived from the original on 2015-03-29. Retrieved 2015-03-29.
18. "Company Overview". Instart Logic. Archived from the original on 2015-03-26. Retrieved 2015-03-29.
19. "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes . May 13, 2015. Archived from the original on May 25, 2015.
20. "Instart Logic builds on 2015 momentum with $45 Million in Funding". Archived from the original on 2016-02-05. Retrieved 2016-01-27.
21. "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016-01-27.
22. "Telstra has bought into US app delivery service Instart Logic". Business Insider . Archived from the original on 2016-01-23. Retrieved 2016-01-27.
23. "Telstra invests in US application delivery services provider". ZDNet . Retrieved 2016-01-21.
24. "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015-08-21.

External links

• Official website(archived)