Instagram is a photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.
Lisa and Lena Mantler, collectively known as Lisa and Lena, are German TikTokers who rose to prominence on the defunct video sharing application Musical.ly. They had over 30 million followers, making them the #1 most-followed creators at the time on the platform.
ByteDance Ltd. is a Chinese internet technology company headquartered in Haidian, Beijing and incorporated in the Cayman Islands.
TikTok, whose mainland Chinese counterpart is Douyin, is a short-form video hosting service owned by Chinese internet company ByteDance. It hosts user-submitted videos, which can range in duration from three seconds to 10 minutes. It can be accessed with a smart phone app.
Social media was used extensively in the 2020 United States presidential election. Both incumbent president Donald Trump and Democratic Party nominee Joe Biden's campaigns employed digital-first advertising strategies, prioritizing digital advertising over print advertising in the wake of the pandemic. Trump had previously utilized his Twitter account to reach his voters and make announcements, both during and after the 2016 election. The Democratic Party nominee Joe Biden also made use of social media networks to express his views and opinions on important events such as the Trump administration's response to the COVID-19 pandemic, the protests following the murder of George Floyd, and the controversial appointment of Amy Coney Barrett to the Supreme Court.
Charli Grace D'Amelio is an American social media personality. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. She quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 151 million followers, she is the second-most-followed-person on TikTok, as of 2024.
Nicole Sanchez, better known as Neekolul, is an American internet personality, Twitch streamer, and YouTuber. In March 2020, her popularity online rose when she uploaded a TikTok featuring her lip syncing to the song "Oki Doki Boomer" while wearing a Bernie 2020 crop top; this TikTok was a direct reference to the "OK boomer" Internet meme that was popularized in late 2019. In July 2020, she was signed as a content creator for the gaming organization 100 Thieves. In 2023, she left 100 Thieves.
Larri Merritt, professionally known as Larray, is an American YouTuber and social media influencer. He produces comedic video content on his YouTube channel, and was part of the collaborative TikTok collective known as The Hype House. After initially gaining prominence on Vine, he started uploading videos onto YouTube after the former became defunct.
Triller is an American video-sharing social networking service. The service allows users to create and share short-form videos, including videos set to, or automatically synchronized to music using artificial intelligence technology. Triller was released for iOS and Android in 2015, and initially operated as a video editing app before adding social networking features.
There is evidence that TikTok has down-weighted the posts of topics deemed sensitive by the Chinese government and Chinese Communist Party. Topics alleged to have been censored by the platform include the Persecution of Uyghurs in China, the 2019–2020 Hong Kong protests, the Sino-Indian border dispute, foreign political leaders, LGBTQ+ people, disabled people, and people of African descent. TikTok has also removed or omitted information from its services to comply with company policies, legal demands, and government censorship laws. TikTok's responses to claims of censorship have varied, responding that the platform was attempting to protect users from bullying, arguing that certain instances were the result of human error, and stating that such incidents were the result of algorithmic mistakes.
TikTok food trends are specific food recipes and food-related fads on the social media platform TikTok. This content amassed popularity in 2020 during the COVID-19 pandemic, as many people cooked and ate at home and more people turned to social media for entertainment. While some TikTok users share their diets and recipes, others expand their brand or image on TikTok through step-by-step videos of easy and popular recipes. Users often refer to food-related content as "FoodTok."
Mikayla Jane Nogueira Hawken is an American social media influencer. As of February 2023, Nogueira has 14.6 million followers on TikTok, over 2.4 million followers on her Instagram page, and over 501K followers on her personal Instagram account.
Erynn Chambers, better known under her TikTok username rynnstar, is an American social media influencer, activist, and teacher. She is best known for her work on TikTok. She is also credited as a co-author on the country song "Beer Beer, Truck Truck", as a result of a viral video she made satirizing country music.
Bunny is a sheepadoodle who displays behaviors that may be human-animal communication. Bunny has reportedly learned 92 words. Bunny uses a set of soundboard buttons, made by FluentPet, to "talk".
Libs of TikTok is a handle for various far-right and anti-LGBT social-media accounts operated by Chaya Raichik, a former real estate agent. Raichik uses the accounts to repost content created by left-wing and LGBT people on TikTok, and on other social-media platforms, often with hostile, mocking, or derogatory commentary. The accounts promote hate speech and transphobia, and spread false claims, especially relating to medical care of transgender children. The Twitter account, also known by the handle @LibsofTikTok, has nearly 3 million followers as of February 2024 and has become influential among American conservatives and the political right. Libs of TikTok's social-media accounts have received several temporary suspensions and a permanent suspension from TikTok.
Elyse Myers is an American social media influencer, comedian, and musician from Nebraska. She gained notoriety on TikTok with an account of her worst date during which she purchased 100 tacos.
Gen-Z for Change, formerly called TikTok for Biden, is an American non-profit advocacy organization, founded in 2020 that uses social media to promote civil discourse and civil action among members of Generation Z. It consists of a core team of 15–20 people and a coalition of over 500 content creators and activists, and partners with influencers, activists and celebrities to produce multimedia content. Its advocacy addresses a wide range of topics such as abortion rights, COVID-19, student debt cancellation, climate change, income inequality, social inequality, foreign policy, voting rights, and LGBT issues. Collectively, Gen-Z for Change's members have 540 million followers and receive 1.5 billion monthly views on social media.
Melissa Ong, better known under her former TikTok username chunkysdead and nickname Mother Hen, is an American Internet influencer, TikToker, YouTuber, and former user experience designer. She worked at several technology companies before leaving her job to focus on making videos for the social network TikTok. Ong is best known for the "Step Chickens," a self-described online cult formed after Ong released a TikTok video in a chicken costume satirizing tropes in pornography. The Step Chickens are more akin to a cult of personality or fandom than a harmful or violent cult; their main activities include spamming the comments sections of other creators, changing their profile pictures to match a selfie taken by Ong, and conversing on an app rebranded for them by Ong's friend and former co-worker.
Nara Aziza Smith is a South African-German fashion model and social media personality based in the United States.
