The phrase is used by Lonely Planet and other travel guiding sources to point that by local standards Tehran is a "virtually new" city and tourist attractions located elsewhere in Iran are more interesting.[2]
Iran's culture minister, Abbas Salehi, used the phrase in his 2017 speech to emphasize capabilities and skills existing in cities other than Tehran: "We should see the provinces in the light of a more extended outlook and the motto, 'Iran is not just Tehran' is a fact, because there are ingenuities in the provinces that should be noticed".[5]
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