|Parent company||Lonely Planet Global, Inc.|
|Founders|| Tony Wheeler |
|Country of origin||Australia|
|Headquarters location||Franklin, Tennessee|
|Publication types|| Books |
|Nonfiction topics||Travel guides|
|No. of employees||400 staff, 200 authors|
|Official website|| www|
Lonely Planet is a large travel guide book publisher. As of 2011 [update] , the company had sold 120 million books since inception. [ needs update ]
Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.
The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.Lonely Planet's first book, Across Asia on the Cheap, had 94 pages, was written by the couple in their home. The original print run consisted of stapled booklets.
Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.
The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981,and expanded to rest of the world. Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote. His writing was instrumental to the rise of Lonely Planet. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides.
By 1999, Lonely Planet had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees.
In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time. The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%.
Lonely Planet's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel forum. BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.
By 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Brad Kelley's NC2 Media for US$77.8 million (£51.5 million), at nearly an £80 million (US$118.89 million) loss.
Lonely Planet's online community, the Thorn Tree,was created in 1996. It is named for a Naivasha thorn tree ( Acacia xanthophloea ) that has been used as a message board for the city of Nairobi, Kenya since 1902. The tree still exists in the Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Lonely Planet support.
In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller. It is available in digital versions for a number of countries.
Lonely Planet also had its own television production company, which has produced series, such as Globe Trekker , Lonely Planet Six Degrees, and Lonely Planet: Roads Less Travelled. [ citation needed ]Toby Amies and Asha Gill (both British TV presenters) took part in the Lonely Planet Six degrees.
A mention in a Lonely Planet guidebook can draw large numbers of travellers, which changes places mentioned. For example, Lonely Planet has been blamed for the rise of what is sometimes referred to as 'the Banana Pancake Trail' in South East Asia.
In 1996, in response to a "Visit Myanmar" campaign by the Burmese military government, the Burmese opposition National League for Democracy (NLD) and its leader Aung San Suu Kyi called for a tourism boycott.As the publication of Lonely Planet's guidebook to Myanmar (Burma) is seen by some as an encouragement to visit that country, this led to calls for a boycott of Lonely Planet. Lonely Planet's view is that it highlights the issues surrounding a visit to the country, and that it wants to make sure that readers make an informed decision. In 2009, the NLD formally dropped its previous stance and now welcomes visitors "who are keen to promote the welfare of the common people".
In March 2019, Lonely Planet posted a video in Facebook falsely claiming that the Banaue Rice Terraces in the Philippines were created by "Chinese", leading to criticism. The magazine later tweeted in April 2019 that their Facebook video was indeed "misleading", and that they would update the next Philippines book edition, but will not pull out current editions that already wrongfully state that the terraces were made by the Chinese.
The hippie trail is the name given to the overland journey taken by members of the hippie subculture and others from the mid-1950s to the late 1970s between Europe and South Asia, mainly through Iran, Afghanistan, Pakistan, India, and Nepal. The hippie trail was a form of alternative tourism, and one of the key elements was travelling as cheaply as possible, mainly to extend the length of time away from home. The term "hippie" became current in the mid-to-late 1960s; "beatnik" was the previous term from the later 1950s.
Burma Campaign UK (BCUK) founded in 1991 is a London-based non-governmental organisation (NGO) that aims to achieve the restoration of human rights and democracy in Burma. BCUK campaigns on behalf of the Burmese pro-democracy movement and is the largest campaigning organisation for Burma in Europe. The Financial Times has called it "a leading human rights pressure group".
The Banaue Rice Terraces are terraces that were carved into the mountains of Banaue, Ifugao, in the Philippines, by the ancestors of the indigenous people. The terraces are occasionally called the "Eighth Wonder of the World". It is commonly thought that the terraces were built with minimal equipment, largely by hand. The terraces are located approximately 1,500 metres above sea level. These are fed by an ancient irrigation system from the rainforests above the terraces. It is said that if the steps were put end to end, it would encircle half of the globe.
Rough Guides Ltd is a British travel guidebook and reference publisher, which has been owned by APA Publications since November 2017. In addition to publishing guidebooks, the company also provides a tailor-made trips service based on customers’ individual criteria.
Banaue, officially the Municipality of Banaue is a 4th class municipality in the province of Ifugao, Philippines. According to the 2015 census, it has a population of 21,837 people.
Icelandic Geographic was a magazine about the nature and people of Iceland, founded by Thordis Hadda Yngvadottir and Ketill Sigurjonsson. The magazine was published between 2002 and 2005.
Tripadvisor, Inc. is an American online travel company that operates a website and mobile app with user-generated content, a comparison shopping website, and offers online hotel reservations as well as bookings for transportation, lodging, travel experiences, and restaurants. It is headquartered in Needham, Massachusetts.
Frommer's is a travel guide book series created by Arthur Frommer in 1957. Frommer's has since expanded to include more than 350 guidebooks in 14 series, as well as other media including an eponymous radio show and a website. In 2017, the company celebrated its 60th anniversary. Frommer has maintained a travel-related blog on the company's website since 2007.
Tony Wheeler, is an English publishing entrepreneur, businessman and travel writer, co-founder of the Lonely Planet guidebook company with his wife Maureen Wheeler.
Christopher P. Baker is a professional travel writer and photographer, adventure motorcyclist, tour leader, and Cuba expert, and the 2008 Lowell Thomas Award 'Travel Journalist of the Year.' He is a contributor to magazines and other publications worldwide, and is the author of travel guidebooks for publishers such as Dorling Kindersley, Lonely Planet, Moon Publications, and National Geographic.
Jeff Greenwald is a best-selling author, photographer, and monologist. He now resides in Oakland, CA.
Tourism in Myanmar is a developing sector. Although Myanmar possesses great tourist potential and attractions in many respects, much of the industry remains to be developed. The number of visitors to Burma is small compared to her neighbours, outpaced by even Laos. This is primarily due to its political situation. However, after the junta transferred power to the civilian government, the tourism sector saw an increase in tourism arrivals, and in 2012, tourist arrivals surpassed the one million mark for the first time. In 2013, the Tourism Master Plan was created, targeting 7.5 million arrivals by 2020.
Maureen Wheeler,, is a Northern Irish-Australian businesswoman, who co-founded Lonely Planet with her husband Tony Wheeler.
"Banana Pancake Trail" or "Banana Pancake Circuit" is the name given to growing routes around Southeast Asia travelled by backpackers and other tourists. The Trail has no clear geographical definition, but is used as a metaphor for places that are popular among Western tourists.
The Wheeler Centre, originally Centre of Books, Writing and Ideas, is a literary and publishing centre founded as part of Melbourne's bid to be a Unesco Creative City of Literature, which designation it earned in 2008. It is named after its patrons, Tony and Maureen Wheeler, founders of the Lonely Planet travel guides.
Dominic Arizona Bonuccelli is a professional photographer, television host and world traveler. Dominic spent several months on assignment co-hosting the travel TV series Lonely Planet: Roads Less Travelled, Lonely Planet: Stressbuster, and photographing every country in Europe for Rick Steves since 1996.
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Daniel McCrohan is a British travel writer and guidebook author who has contributed to more than 30 Lonely Planet guidebooks to countries in Asia. He has also written a number of guides for Trailblazer, including the 2019 edition of the company's seminal guidebook, the Trans-Siberian Handbook.
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