Related Research Articles
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic or international, and international tourism has both incoming and outgoing implications on a country's balance of payments.
A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement.
An experience economy is the sale of memorable experiences to customers. The term was first used in a 1998 article by B. Joseph Pine II and James H. Gilmore describing the next economy following the agrarian economy, the industrial economy, and the most recent service economy.
Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. Sustainable tourism should embrace concerns for environmental protection, social equity, and the quality of life, cultural diversity, and a dynamic, viable economy delivering jobs and prosperity for all. It has its roots in sustainable development and there can be some confusion as to what "sustainable tourism" means. There is now broad consensus that tourism should be sustainable. In fact, all forms of tourism have the potential to be sustainable if planned, developed and managed properly. Tourist development organizations are promoting sustainable tourism practices in order to mitigate negative effects caused by the growing impact of tourism, for example its environmental impacts.
Enotourism, oenotourism, wine tourism, or vinitourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source. Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.
Engagement marketing, sometimes called "experiential marketing", "Brand Activation", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Culinary tourism or food tourism or gastronomy tourism is the exploration of food as the purpose of tourism. It is considered a vital component of the tourism experience. Dining out is common among tourists and "food is believed to rank alongside climate, accommodation, and scenery" in importance to tourists.
Rural tourism is a form of tourism that focuses on actively participating in a rural lifestyle. It can be a variant of ecotourism, emphasizing sustainable practices and community involvement. Many villages can facilitate tourism because of the hospitality and eagerness of villagers to welcome or host visitors. The mechanization of agriculture has reduced the need for manual labor, leading to economic pressures on some villages and prompting young people to migrate to urban areas. However, a segment of the urban population is increasingly interested in visiting rural areas to experience and understand the rural lifestyle.
Sports tourism refers to travel which involves either observing or participating in a sporting event while staying apart from the tourists' usual environment. Sport tourism is a fast-growing sector of the global travel industry and equates to $7.68 billion.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Artisans of Leisure is a luxury travel company offering private cultural tours in international destinations. The company offers tours in 70 countries on six continents.
The German National Tourist Board is a national marketing organisation which has worked with the Federal Government of Germany to promote tourism in and to Germany. It represents Germany throughout the world as a destination for holidays, business travel and visits to friends and family.
Agoda.com is an online travel agency catering to customers around the world, registered and headquarters in Singapore with operations in Bangkok, Thailand. Agoda facilitates reservations for accommodation, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings.
Experience management is an effort by organizations to measure and improve the experiences they provide to customers as well as stakeholders like vendors, suppliers, employees, and shareholders. The concept posits that experiences comprise distinct economic offerings that create economic value and competitive advantage.
Sojern is a marketing company specializing in services for the travel industry. It utilizes programmatic advertising and machine learning to assist travel businesses in identifying and targeting potential customers across various digital media channels.
Overtourism is the congestion or overcrowding from an excess of tourists, resulting in conflicts with locals. The World Tourism Organization defines overtourism as "the impact of tourism on a destination, or parts thereof, that excessively influences perceived quality of life of citizens and/or quality of visitor experiences in a negative way". This definition shows how overtourism can be observed both among locals, who view tourism as a disruptive factor that increasingly burdens daily life, as well as visitors, who may regard high numbers of tourists as a nuisance.
Event marketing is the experiential marketing of a brand, service, or product through memorable experiences or promotional events. It typically involves direct interaction with a brand's representatives. It should not be confused with event management, which is a process of organizing, promoting and conducting events. Trade shows are an example of event marketing.
Sensory tourism is a form of tourism, that caters for people with vision impairment. Those suffering from vision impairment face many difficulties based around mainstream tourism such as access to information, navigation, safety and the knowledge of others around them. This has caused the visionless members of society to travel much less than those with no vision impairment. Combining the theories behind tourism in terms of its psychology and its relation to the senses, an inclusive experience for the visually disabled was developed. Sensory tourism engages the physical and multi-sensory aspects of tourism, enhancing the tourism experience specifically for those with, but also benefitting those without vision impairment.
Slow tourism is an alternative tourism choice in contrast to mass tourism. Slow tourism is a part of the sustainable tourism family, different from mainstream tourism and emphasizing the tourist’s greater personal awareness. It is characterized by reducing mobility and by taking time to explore local history and culture, while supporting the environment. The concept emerged from the Italian Slow Food movement and the Cittaslow movement.
References
- ↑ New York Times "New Frontier for Tourists: Your Home"
- ↑ "Why "Transformative Travel" Will Be the Travel Trend of 2017". Vogue. Retrieved 2018-11-08.
- ↑ Washington Post "Coming and Going: New hotel booking site, travel trends and more news"
- ↑ "Experiential Travel: Manipulative Marketing or Transformative Trend? - TRAVEL COLLECTING". TRAVEL COLLECTING. 2018-11-08. Retrieved 2018-11-08.
- ↑ Weekly Travel "African safaris: As experiential as it gets"
- ↑ Peak Management Company (2014). "The Rise of Experiential Travel" (PDF). Skift Special Report. Archived from the original (PDF) on 2021-08-15. Retrieved 2018-08-13.
- ↑ Google Books "Insights in strategic retail management"
- ↑ How Experiential Travel Can Change Your Life
- ↑ "U.S. Experiential Traveler Trends 2018: Annual Survey on Traveler Behavior, Motivations & Preferences". Skift Research. Retrieved 2018-08-13.
