"It's Goin' Down" | ||||
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Single by Yung Joc featuring Nitti | ||||
from the album New Joc City | ||||
Released | April 15, 2006 [1] | |||
Recorded | August 2005 | |||
Genre | ||||
Length | 4:01 | |||
Label | ||||
Songwriter(s) |
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Producer(s) | Nitti | |||
Yung Joc featuring Nitti singles chronology | ||||
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Music video | ||||
"It's Goin' Down" on YouTube | ||||
Audio | ||||
"It's Goin' Down" on YouTube |
"It's Goin' Down" is the debut single by American hip hop artist Yung Joc,released in April 15,2006. It is from his debut album New Joc City . The song was written by Yung Joc and Chadron Moore,the song features and was produced by Nitti.
The song is part of the snap genre,popular in hip hop music from the Southern United States. The title is slang for describing a "good time." [2] According to Stereogum the track features an "insistent" beat,with Yung Joc’s rapping style showcasing a "nonchalant T.I.-esque flow". [3]
Directed by Lenny Bass,a music video for "It's Goin' Down" was filmed in early March 2006. It took place at various locations in the Atlanta area,including the corner of Rocky Ford Road and Hosea Williams Drive at the Kirkwood neighborhood and a clothing store in Belvedere Plaza. Yung Joc and other cast members ride in the 1969 Oldsmobile Cutlass. Making cameos in this video included rapper Killer Mike,two members of the R&B group Cherish,and producer Nitti. [4]
"It's Goin' Down" performed very well in the U.S.,peaking at number 3 on the Billboard Hot 100 on June 24,2006. [5] It peaked at number 1 on the Billboard Hot R&B/Hip-Hop Songs chart for eight weeks beginning on June 3,2006. [6]
This single and successor "I Know You See It" both earned Platinum RIAA certification on December 14,2006 for selling one million copies. [7]
David Jeffries of allmusic called the song "a simple,familiar-sounding bit of Southern weekend music that withstands numerous replays." [8] Sonia Murray of Yung Joc's hometown Atlanta Journal-Constitution newspaper described the beat as having "sharp,insistent keyboards" and the lyrics as "simple...[but] infectious." [9]
Brian Sims of HipHopDX was more critical in his review:"hypnotic,even if the flow is not" and "nothing fancy,just bar after monotonous bar." [10] Tom Breihan of Pitchfork also had negative feedback:"just a clicking drumbeat,a maddeningly repetitive synth line,and a swaggery brag-rap." [11]
In year-end lists, Rolling Stone ranked "It's Goin' Down" no. 79 in its year-end "100 Best Songs of the Year" list in 2006 for showing "the power of a pure,synthy snap beat and a singsongy rhyme." [12] The January 2007 issue of Vibe ranked the song 15th in its "60 Songs of '06" list. [13]
"It's Goin' Down" was a nominee for the Grammy Award for Best Rap Song in 2007,which went to "Money Maker" by Ludacris featuring Pharrell. However,it won the Hip-Hop Track of the Year award at the BET Awards 2006. [14]
Five remixes were made for this song:the official remix features Rick Ross,Slim Thug,and Jody Breeze;one adds a verse by Cam'ron to the official remix;one features Trae;the last features Lil Wayne,Rick Ross and Currency. Rapper Lydell Lucky made a remix to the song as well,which features Paul Wall,Trae and others.
Weekly charts
| Year-end charts
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Region | Certification | Certified units/sales |
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United States (RIAA) [26] | 3× Platinum | 3,000,000^ |
^ Shipments figures based on certification alone. |
Jasiel Amon Robinson, better known by his stage name Yung Joc, is an American rapper from Atlanta, Georgia. He is best known for his 2006 single "It's Goin' Down", which peaked at number three on the Billboard Hot 100. Prior to its release, he signed with Puff Daddy's Bad Boy South, an imprint of Atlantic Records in a joint venture with Block Entertainment; the song served as lead single for his debut studio album, New Joc City (2006). Both the album and its sequel, Hustlenomics (2007), peaked at number three on the Billboard 200 despite mixed critical responses. He is also known for his guest appearance on T-Pain's 2007 single "Buy U a Drank ", which peaked atop the Billboard Hot 100.
Snap music is a subgenre of hip hop music derived from crunk that originated in southern United States in the 2000s, in Bankhead, West Atlanta, United States. It achieved mainstream popularity throughout the mid-late 2000s, but declined shortly thereafter. Popular snap artists include D4L, Ramage, Dem Franchize Boys and K-Rab.
New Joc City is the debut studio album by American rapper Yung Joc. It was released on June 6, 2006, by Bad Boy South, Block Entertainment, and Atlantic Records. Upon its release, the album features two hit songs such as "It's Goin' Down" and "I Know You See It" with the former of two reaching at number three on the US Billboard Hot 100.
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"I Know You See It" is a song written and recorded by American rapper Yung Joc. Produced by Kochease, the song features vocals from Brandy "Ms. B" Hambric. It was released as the second single from his debut album New Joc City. It reached number 17 on the Billboard Hot 100 and number five on the U.S. Hot R&B/Hip-Hop Songs chart. It also peaked at number five on the U.S. Rap Songs chart. The music video for the song first premiered on MTV's Making the Video.
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"Buy U a Drank (Shawty Snappin')" is a song by American singer T-Pain featuring American rapper Yung Joc. Produced by T-Pain himself, it was released on February 20, 2007, as the lead single from his second studio album, Epiphany.
Hustlenomics is the second studio album by American rapper Yung Joc. It was released, by Bad Boy Records on August 28, 2007. The album contains the singles "Coffee Shop" and "Bottle Poppin," both featuring rapper Gorilla Zoe.
This is the discography of Yung Joc, an American rapper.
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