It Pays to Advertise (1931 film)

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It Pays to Advertise
It Pays to Advertise lobby card.jpg
Lobby card
Directed by Frank Tuttle
Written by Ethel Doherty
Arthur Kober
Based on It Pays to Advertise
by Roi Cooper Megrue and Walter C. Hackett
Starring Norman Foster
Carole Lombard
Cinematography Archie Stout
Distributed by Paramount Pictures
Release date
  • February 19, 1931 (1931-02-19)
Running time
63 minutes
CountryUnited States
LanguageEnglish

It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle. [1]

Contents

Paramount also produced a French-language version of the film titled Criez-le sur les toits  [ fr ] (1932), directed by Karl Anton.

Plot

Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love. [2]

Cast

Reception

The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast". [2]

See also

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It Pays to Advertise or simply Advertise! is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth. It was shot at the Råsunda Studios in Stockholm. The film's sets were designed by the art director Arne Åkermark. It is inspired by the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 film of same title starring Carole Lombard.

References

  1. The AFI Catalog of Feature Films 1893-1993:..It Pays to Advertise
  2. 1 2 Ott, Frederick W. (1972). The Films of Carole Lombard. Secaucus, New Jersey: Citadel Press. pp. 80–81. ISBN   978-0806502786.