Jackpotjoy

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Jackpotjoy is an online bingo and casino platform that offers a wide range of games like slots, blackjack, roulette, and poker.

Contents

History

In 2002, Jackpotjoy was launched by British online gaming operator, Gamesys Operations Limited, as part of Gamesys Group. [1]

Dame Barbara Windsor became Jackpotjoy's first ambassador in 2010, appearing as the "Queen of Bingo" in adverts up until 2017. [2]

In August 2012, Jackpotjoy were first to launch a real money gaming application on Facebook's UK App Centre that allowed adults to play for cash with their friends. It was called Bingo & Slots Friendzy. [3]

Jackpotjoy ran a publicity stunt in December 2012, with a 50-foot inflatable rubber duck floating down the River Thames as part of the FUNdation project, which hoped to inspire people to have more fun. [4]

In September 2017, Paddy McGuinness succeeded Barbara Windsor as the new face of Jackpotjoy. [5] His first TV advert in the new role featured Paddy celebrating receiving his final endorsement from the 'Queen of Bingo' as he became the new brand ambassador.

ITV's Loose Women began a sponsorship with Jackpotjoy that ran for two years from February 2019, showcasing a range of idents either side of the TV show's commercial breaks. [6]

Jackpotjoy was the first gambling platform to end television and radio advertsing during lockdown in April 2020, by temporarily removing their sponsorship of Loose Women. This was because vulnerable customers and children were more at risk of being bored at home and therefore more likely to develop bad gambling habits. Other gambling firms followed suit. [7]

Women's Aid began using the vacated airtime on Loose Women to raise awareness on domestic abuse during lockdown. In addition, Jackpotjoy donated £200,000 to Women's Aid in May 2020. [8]

Jackpotjoy became part of the Bally’s Corporation [9] after the United States based entertainment company acquired Gamesys Group in October 2021. [10]

On National Bingo Day in June 2022, Jackpotjoy donated £73,000 to Alzheimer's Research UK in memory of Dame Barbara Windsor, who died from the dementia disease in 2020. They raised more funds for charity by holding an auction to sell iconic dresses worn by Dame Barbara in their bingo adverts. [11]

Regulation

The operator of Jackpotjoy, Gamesys Operations Limited, is headquartered in Gibraltar and holds licences from reputable gambling authorities, such as the United Kingdom Gambling Commission (UKGC) under account number 38905 [12] and the Gibraltar Regulatory Authority. These licences require Jackpotjoy to adhere to stringent guidelines for responsible gaming, for which they offer responsible gambling tools including deposit limits, self-exclusion options, and links to support organizations for individuals facing gambling-related challenges.

Awards

Jackpotjoy has won several awards in the online gaming and bingo industry over the years:

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References

  1. ↑ Prospectus gamesysgroup.com
  2. ↑ Gallone, Jill (21 June 2022). "Dame Barbara Windsor's Queen of Bingo frocks to be auctioned for Alzheimer's Research UK". Hansons Auctioneers. Retrieved 22 March 2024.
  3. ↑ Gamesys. "Gamesys Launches the World's First Real Cash Gaming App on the Facebook UK App Centre!". www.prnewswire.com. Retrieved 22 March 2024.
  4. ↑ "Giant rubber duck floating down Thames". Digital Spy. 11 December 2012. Retrieved 22 March 2024.
  5. ↑ Menmuir, Ted (19 September 2017). "Jackpotjoy appoints Paddy McGuinness as new brand ambassador". sbcnews.co.uk. Retrieved 23 May 2024.
  6. ↑ "JackpotJoy.com 'Loose Women Sponsorship'". davidreviews.com. Retrieved 23 May 2024.
  7. ↑ Daily (23 April 2020). "Jackpotjoy / Virgin Games owner ends television and radio advertising". This is Money. Retrieved 22 March 2024.
  8. ↑ "Women's Aid becomes Loose Women's sponsor after betting ad pulled". www.civilsociety.co.uk. Retrieved 22 March 2024.
  9. ↑ "Bally's Corporation - Our Brands - International Interactive" . Retrieved 23 May 2024.
  10. ↑ Corporation, Bally's. "Bally's Corporation Completes Gamesys Group Acquisition". www.prnewswire.com. Retrieved 22 March 2024.
  11. ↑ "Jackpotjoy auctions Dame Barbara Windsor's famous frocks and donates £73,000 to Alzheimer's Research UK on National Bingo Day". Alzheimer's Research UK. Retrieved 22 March 2024.
  12. ↑ "Gamesys Operations Limited - Licence summary". Gambling Commission. Retrieved 22 March 2024.
  13. ↑ "Global Gaming Awards - London 2018". www.globalgamingawards.com. Retrieved 22 March 2024.
  14. ↑ Allen, Brad (26 June 2019). "Jackpotjoy named Brand of the Year at EGR M&I Awards - EGR Intel" . Retrieved 22 March 2024.
  15. ↑ "WhichBingo Award Winners For 2019". WhichBingo Awards. Retrieved 22 March 2024.
  16. ↑ "The Best Games to Play on Jackpotjoy". Casino Life Magazine. 13 September 2021. Retrieved 22 March 2024.
  17. ↑ "The winners of the 2022 WhichBingo Awards will be announced in Live Event". WhichBingo Awards. Retrieved 22 March 2024.
  18. ↑ "The BingoPort Awards 2023 | BingoPort.co.uk". www.bingoport.co.uk. 3 February 2023. Retrieved 22 March 2024.
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