WHA
Demers was hired to be chief scout of the Chicago Cougars. By 1974,Demers was the director of player personnel for the team. He also served as bench coach for the team to assist Pat Stapleton,who served as player-coach. [7] [8] When the Cougars dissolved in the summer of 1975,Demers joined the second-year Indianapolis Racers (then coached by Gerry Moore) as a consultant in June before soon being named director of player personnel. [9] [10] However,on October 18,1975,Moore was fired by general manager Jim Browitt after the Racers lost the home opener to send them to a record of 1–4 and Demers was named interim coach. [11] In the second (and final) year of the WHA's experiment of three divisions (Western,Eastern,Canadian),the Racers managed to narrowly clinch first place in the Eastern Division,edging out the Cleveland Crusaders and New England Whalers by three points,going 35–39–6. They were then matched against the Whalers in the Quarterfinals but New England took them the full seven games and won the series in Indianapolis to end the Racers season.
In the summer of 1977,the uncertainty of the team's survival came into play publicly,with the Indiana National Bank seizing the assets of the team when they could not make their loan repayments. Demers was offered to work as a general manager and coach of the junior hockey team of the Montreal Canadiens,but another opportunity came up when the Racers gave permission to the Cincinnati Stingers to talk to Demers about coaching,having just fired Terry Slater. [12] On June 15,Demers stated that he planned to asked to be released from his contract with Indianapolis. A day later,the Stingers announced the hiring of Demers as coach. [13] [14] He coached 80 games for the Stingers,who finished out of the playoffs. Uncertainty over the future of the team led to management being hesitant to extend the contract of Demers beyond its expiration in August 1978. [15] On June 8,he resigned from the Stingers. [16] Days later,he signed a deal with the Quebec Nordiques on a two-year contract with an option for a third year. [17]
Demers had the opportunity to coach Wayne Gretzky in the 1979 WHA All-Star Series. The format of the series was a three-game set that pitted the WHA All-Stars against HC Moscow Dynamo. Demers asked Gordie Howe if it was okay to put him on a line with Wayne Gretzky and his son Mark Howe. [18] In Game One,the line scored seven points as the WHA All-Stars won by a score of 4–2. [18] In Game Two,Gretzky and Mark Howe each scored a goal and Gordie Howe picked up an assist as the WHA won 4–2. [18] The line did not score in the final game,but the WHA won by a score of 4–3.
NHL
While in the NHL,he coached the Quebec Nordiques,St. Louis Blues,Detroit Red Wings, [19] [20] Montreal Canadiens, [21] and Tampa Bay Lightning.
Demers could resort to unusual methods to try and help his team:during a game in the 1986 Stanley Cup playoffs,he threw pennies on the ice on when play was being stopped on two occasions,even admitting as such. [22] On June 13,1986,Demers quit the Blues and signed with the Detroit Red Wings. When the Blues tried to complain about tampering,Demers stated he never had a contract signed with the Blues,stating that it was merely a verbal one (six months earlier,he agreed verbally to coach the Blues for three more years);he was reportedly being paid just $75,000 by the team when the average salary of a coach was around $130,000. Apparently,Demers learned that team owner Harry Ornest bragged about having "both the best and lowest-paid coach in the National Hockey League". [23] The team sued him in August but the Red Wings still retained Demers as coach on a deal of $1.1 million over five years. In 240 games,Demers went 106-106-28,which at the time was the 2nd most for wins in franchise history. [24] [25]
Demers was quoted as stating his focus on players and defense:"I'm strong on mental preparation. If a player is . . . not relaxed,he can't perform. I try to keep the guys loose. When things go bad,we talk about it. And if guys play bad,we let them know,but we don't make them uptight. I try never to be uptight as a coach,and it's important to carry that attitude along to the players." With the Red Wings,he led them to their first Conference Finals appearance since 1966,doing so in each of his first two seasons. He won the Jack Adams Awards as NHL Coach of the Year for both 1987 and 1988,becoming the first (and so far only) person to win the award in consecutive years. [26] [27] He was also responsible for naming longtime Red Wing Steve Yzerman as team captain. [19] [28] The team became fractured after teammates broke curfew prior to a Game 5 loss in the Conference Final in 1988,and the Red Wings fired Demers two years later. For the next few years,Demers worked for the Quebec Nordiques as a radio analyst.
On June 11,1992,Demers was hired by the Montreal Canadiens (who also considered Michel Bergeron and AndréBoudrias) on a three-year contract to succeed Pat Burns. [29] Apparently,in the first meeting with the team that year,Demers stated that they were going to shock the world and win the Stanley Cup. [30] With an unshakable confidence in his player,the Canadiens finished 3rd place in their division for the 1992–93 NHL season but rolled through the competition in the playoffs to reach the 1993 Stanley Cup Final,where they faced the Los Angeles Kings. [31] In Game 2 of the series,with the team trailing 2–1 with 1:45 remaining in the third period,Demers called the referees to measure the curve of Kings defenseman Marty McSorley's stick. The stick was deemed illegal and McSorley received a minor penalty. Demers then took his goalie Patrick Roy out to set a 6-on-4 advantage that resulted in a goal by Eric Desjardins to tie the game in a game they then won in overtime to even the series for Montreal. McSorley believed that the team had an inside advantage in what sticks to check while Demers stated that Canadiens captain Guy Carbonneau was the one who spotted the stick. [32] The following season saw them reach the playoffs but lose in the first round. The 1994-95 season saw Carbonneau traded in August and a miserable year that saw them win just 18 of 48 games (the first season the team missed the playoffs since 1970) in the strike-shortened season that saw further players traded away. [33] After an 0–5 start to the 1995–96 season,Demers was fired,which reportedly came as a surprise to him. [34] [35] [36]
While in Tampa Bay,he was responsible for guiding Vincent Lecavalier through his first two years in the NHL. He displayed a fatherly attitude toward the young star,often pulling him aside during practice to lecture him in their native French. During the 1998–99 season,he also served as the Lightning's general manager. [37]
In 2007,he was named the 100th most influential personality in hockey by The Hockey News .
In 1,317 games coached professionally (WHA/NHL),he went 553–612–152 and went to the postseason eleven times.
Canada 