Jasmine Solano

Last updated

Jasmine Solano
Jasmine Solano 2016 - photo by Justin Higuchi.jpg
Jasmine Solano in 2016
Background information
Also known asXOJSMN
Born Philadelphia, Pennsylvania, U.S.
Occupation(s) Deejay, musician, brand ambassador
Years active2002–present
Website xojsmn.com

Jasmine Solano is an American musician and disc jockey who founded and hosted the Scratch the Surface series on MTV, and in 2008 she teamed with DJ MeLo-X to perform internationally as Electric Punanny.

Contents

Solano created a radio show called "The Secret Spot" on WERS in Boston, and she has written and performed alternative hip-hop songs, including "That's Not It", with a video directed by Vashtie Kola in 2010, [1] "Turn It Up" in 2011, [2] and "One on One" featuring Yelawolf in 2012. [3] [4] [5] She has deejayed for Ninjasonik, Wiz Khalifa, [6] Talib Kweli and Melanie Fiona.

Solano is a political activist, using music and art to express political ideas. In 2017, she created the global photography/community series "Unity in Color" to promote women's rights around the world. As a brand ambassador, she has modeled clothing, curated playlists, and blogged to promote brands.

Early life

Solano was born and raised in Philadelphia, the daughter of parents from two different cultures: her mother is from northeast U.S. [7] and her father is from Indonesia. [8] She learned to appreciate Motown songs and classic R&B from her mother's taste in music. [9] At the age of nine, Solano began to play tennis seriously. [10] The same year she danced at a talent show to the song "Shoop" by Salt-N-Pepa. At 15 she was choreographing breakdancing moves for shows, and performing poetry and spoken word at open mic events. [11] She was part of the Okayplayer movement, making music with friends, beginning with rap lyrics. [7] With music engaging more of her life, she decided at age 15 or 16 to focus on a music career rather than on professional tennis. [10] With the 2001 United States invasion of Afghanistan, Solano started combining music and political activism, organizing a multimedia protest against war. [11] She learned turntablism from a friend who worked at Siren Records in the Doylestown area north of Philadelphia, and by watching videos of deejay competitions. [10]

College

Solano chose to form her own music activism major at Emerson College in Boston, combining music production, marketing and politics. In December 2002 at age 17 she began deejaying at Boston's WERS 88.9 FM radio station, then in 2005–2006 she served as the station's program director, creating a late night show called "The Secret Spot" in which she took calls, gave advice on love, and played soul/R&B slow jams. The show is the origin of her stage name Jasmine Solano, [11] and it earned her the "Best Female Radio Personality" at the New England Urban Music Awards in 2006. [3] During her college years, Solano participated in the Semester at Sea program, taking the opportunity to connect with the underground music scene of ten different countries. [11]

Career

In 2009, Solano opened Rock the Bells with her DJ set. After that exposure, MySpace marketing connected with Solano, giving her the opportunity to open for Rakim and The Clipse. Red Bull Music Academy also noticed Solano, inviting her to deejay and host shows starting in late 2009 in New York City. [12] In 2010, Solano toured with Wiz Khalifa as his DJ for 60 concerts across the U.S. [13]

Solano hosted another radio show starting in 2014 on Radio Lily, with tropical- and reggae-themed music broadcast from Miss Lily's store in New York City for two hours each Tuesday afternoon. [14] She also produced a monthly event at the W Hotel in New York City in 2014–2015, creating a "Velvet Dreams" mix for the hotel. [15] Other VJ and DJ clients include MTV, HBO, Apple, Margiela, Fendi, Nike, Adidas, Cosmopolitan, and Nylon magazine.

MTV World created a global music initiative in October 2011, called MTV Iggy. [16] Solano hosted a series on MTV Iggy which started airing in 2014: Scratch the Surface. [11] [17] The program was conceived by Solano as a way to show the viewer something interesting about the music world in every city she visited. [18] MTV Iggy was dissolved in 2015. [19]

Solano played a set in Palm Springs during the Coachella Valley Music and Arts Festival in April 2017, as part of an all-female deejay pop-up party sponsored by Beats by Dre. [20] [21]

Electric Punanny

In 2007, Solano and MeLo-X met at the Sway nightclub in New York City. They collaborated in 2008 to create a monthly deejay party under the name Electric Punanny. The music was a fusion of electro-funk, dancehall and reggae. [22] [9] Early shows were at the 205 Club, but the show gained a larger following at the Sway Lounge. The duo began to tour internationally and to release music together. [8] In 2013, they performed in France, Japan and Australia, including a set for the Island Vibe Festival on Stradbroke Island (Minjerribah). Personal electronics maker House of Marley sponsored a tour of North America in early 2014, including a performance at the "Do Over Party" in Palm Springs after the Coachella Valley Music and Arts Festival. [23] In June 2014, Electric Punanny played the Glastonbury Festival, at the Blues Stage in the Silver Hayes area. [24] [25] They played at the Afropunk Festival in Brooklyn in August 2014. [26] The group's techno-dancehall mashup "Rosa Caleta" was their first release together in October 2014, the song named after a Jamaican restaurant in Berlin. [10] [27] [28] After performing in China, Korea, Indonesia, the Philippines and Singapore, the duo played SXSW in March 2015. [29] In 2017, Electric Punanny released the song "Tiger Eye" featuring Donae'o. [22] This was followed by "Gymnastics On Fire", a summer jam featuring the Afro-R&B collective The Wav, [30] released on the EPINTL label by Beatport. [31]

Brand ambassador

Solano spinning for a private party in 2018 Jasmine Solano 2018 Google Sunnyvale - cropped.jpg
Solano spinning for a private party in 2018

Solano has worked as a brand ambassador, promoting clients' brands in various ways. In 2011, she modeled for the Summer Lookbook of Leah McSweeney's "Married to the Mob" fashion line, [32] and she posed and performed for Jay-Z's Rocawear Fall 2011 line, rapping her own words over beats by Jay-Z. [33] [34] For Nike, she posed for the January 2012 Holiday Lookbook, [35] then modeled for 10 Deep's Summer line. [36] The same year, she blogged on the platform BurtonGirls.com for Burton Snowboards. [37] Burton tapped Solano again in 2013 to model Gwen Stefani's Lamb brand winter clothing. [38] Solano served as brand ambassador for Adidas Women during 2015–2016. [39] She also modeled Timberland boots in 2016. [40] In 2017, L'Oréal featured her in a global campaign. [41]

In 2016, Solano curated a playlist for ONS Clothing of New York City. [42]

Deejay hardware and software company Serato lists Solano as an exemplary artist representing the Serato brand. [43]

Activism

In January 2017, Solano founded the Unity in Color movement, a photography series showing communities around the world, brought together to promote women's rights. In the first year, the movement had gathered 1,300 men, women and children in 4 countries taking part in 30 photo shoots. [44]

Musical style and influences

As a deejay, Solano has played many types of music. At WERS in Boston, she started spinning hip-hop, R&B and reggae, then she created the show "The Secret Spot" which featured sexy slow jams. Through Electric Punanny, her musical tastes run to African and Caribbean beats combined with classic soul/R&B and high-energy dance music. Solano says she may prepare a playlist for a specific party, but then the mood of the party brings to mind other songs to blend in, so that most of her work is freestyle deejaying. [8]

To personally recharge, Solano listens to jazz and neo-soul music. [40]

Solano lists Betty Davis, Nikka Costa, Erykah Badu, and Gwen Stefani as strong women in music who have influenced her work. [45] She has named DJ Qbert and Mix Master Mike as inspirations for her own career in turntablism. [10] [43]

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References

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  2. ↑ "DJ Jasmine Solano | The Music Business Network". Themusicbusinessnetwork.org. Archived from the original on February 20, 2018.
  3. 1 2 Graham, Nadine (2012). "Jasmine Solano: Inside the DJ Booth". The Boombox. Retrieved February 17, 2018.
  4. ↑ "Jasmine Solano feat. Yelawolf - One On One". Hotnewhiphop.com. Archived from the original on January 22, 2012.
  5. ↑ "V Premiere! Jasmine Solano feat. Yelawolf 'One on One'". Vibe.com. January 19, 2012.
  6. ↑ Laura S (December 17, 2009). "Jasmine Solano". Brokeassstuart.com. Retrieved February 17, 2018.
  7. 1 2 McGloster, Niki "Vixen" (June 3, 2011). "The Vixen Q&A: Jasmine Solano Lets Loose About Her Favorite Elements of Hip-Hop And Growing Up on Soul Music". Vibe.
  8. 1 2 3 Francois, Paul (February 9, 2017). "Inner Circle: Jasmine Solano". CLLCTV.US. Boston. Retrieved February 17, 2018.
  9. 1 2 "Jasmine Solano". Formatmag.com.
  10. 1 2 3 4 5 "Rookie » Why Can't I be You: Jasmine Solano". Rookiemag.com. August 10, 2015.
  11. 1 2 3 4 5 Murray, Darla (March 1, 2015). "How Jasmine Solano aka JSMN Came to Dominate the Global Music Scene". Cosmopolitan.
  12. ↑ "Can you keep a secret?". December 22, 2009.
  13. ↑ McCullough, Teresa (August 1, 2011). "Photos: Double Dutch with Jasmine Solano". The Inquirer. Philadelphia.
  14. ↑ "Jasmine Solano's Picks: 5 Sexiest R&B Songs To Listen To Before Bed - Galore". galoremag.com. Archived from the original on February 19, 2018.
  15. ↑ "Music: Jasmine Solano 'Velvet Dreams' W Hotel Mix". Snobette.com. January 16, 2014.
  16. ↑ "MTV Launches Iggy, Giving World's Bands a Platform in America". The Hollywood Reporter . October 13, 2011.
  17. ↑ [ dead link ]
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  19. ↑ "MTV's Ill-Fated Web Experiment Iggy to Shutter". Billboard . August 27, 2015.
  20. ↑ "Lady Gaga Will Make History as Female Headliner at Coachella". Voanews.com.
  21. ↑ "Beats by Dre Celebrated Coachella with Kaytranada, Erykah Badu & Denzel Curry". Hypebeast.com. April 22, 2017.
  22. 1 2 "Song of the Day: Electric Punanny feat. Donae'o "TigerEye"". Djdmac.com. August 4, 2017.
  23. ↑ "The Source |Get Electric with Electric Punanny". Thesource.com. May 2, 2014.
  24. ↑ "Glastonbury Festival Recap — Electric Punanny". Archived from the original on February 19, 2018. Retrieved February 18, 2018.
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  31. ↑ [ dead link ]
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  33. ↑ [ dead link ]
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  37. ↑ "Burtongirls.com Gets a Makeover with a Completely New Site Design". Snowboarder.com. October 3, 2012. Retrieved June 29, 2022.
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  39. ↑ "Jasmine Solano | Spring Issue | adidas US". Archived from the original on February 19, 2018. Retrieved February 19, 2018.
  40. 1 2 "How Jasmine Solano Wears Timberland Field Boots to Keep the Party Going". Hypebae.com.
  41. ↑ "| HelloGiggles". Archived from the original on February 20, 2018. Retrieved February 19, 2018.
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