Jean-Claude Usunier

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland, ^[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.

Selected bibliography

Source: ^[2]

(listed in order of first year of publication)

• Usunier, Jean-Claude (1994) [1993]. International Marketing : A Cultural Approach. Englewood Cliffs, NJ: Prentice Hall. ISBN   978-0-13-194580-7. OCLC   464304907.
• Ghauri, Pervez N; Usunier, Jean-Claude (2008) [1996]. International Business Negotiations. International business and management series (2nd ed.). Bingley, UK: Emerald Group Publishing Limited. ISBN   978-0-08-044293-8. OCLC   456062445.
• Usunier, Jean-Claude; Lee, Julie Anne (March 2009) [1996]. Marketing Across Cultures (5th ed.). Harlow: Financial Times Prentice Hall. ISBN   978-0-273-71391-3. OCLC   494140700.
• Usunier, Jean-Claude (November 1998). International and Cross-Cultural Management Research . SAGE series in management research. London: SAGE Publications. ISBN   978-0-7619-5280-0. OCLC   464502638.
• Faulk, Saskia; Usunier, Jean-Claude (March 2009). AIDS and Business. Routledge Advances in Management and Business Studies. New York: Routledge. ISBN   978-0-415-45463-6. OCLC   318120153 . Retrieved January 27, 2011.

References

1. "Professeurs et Recherche — HEC Lausanne".
2. HEC Lausanne (September 10, 2009). "Livres - Jean-Claude Usunier" [Books - Jean-Claude Usunier]. The Faculties of the University of Lausanne (in French). Lausanne, Switzerland: University of Lausanne . Retrieved January 2, 2011.