The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. Time magazine, in 1991, described the event as the world's most recognizable international advertising awards.
David Mackenzie Ogilvy was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits. His most famous campaigns include Rolls-Royce, Dove soap, and Hathaway shirts.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers.
Michael A. Miles (1940–2013) was an American marketer and businessman from Washington, D.C., who served as Chief executive of Kentucky Fried Chicken, Kraft Foods, and Philip Morris Companies, and as a director on the board of Time Warner, Sears Holdings Corporation, Dell Inc., AMR Corporation, and Citadel Broadcasting Corporation. From 1961 to 1971 he was an advertising executive at Leo Burnett Co. He was also a trustee of Northwestern University. He died on November 10, 2013 from complications of a brain tumor.
The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in New York City as The One Club for Art & Copy, The One Club produces four annual award competitions: One Show, One Show Design, One Show Interactive and One Show Entertainment. The One Show Festival is held in accord with Creative Week NYC. According to The Fundamentals of Creative Advertising., "The One Club produces advertising's most prestigious awards program." The One Show coveted pencil award statues are made by New York firm, Society Awards.
Ed McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest person ever elected to the One Club Hall of Fame. He wrote several of the iconic ad campaigns of his era, including the Perdue Chicken, Volvo and Maxell advertising efforts.
Jay William Schulberg was an American advertising executive who had chief creative positions at both Ogilvy & Mather and Bozell Worldwide, with an approach to developing concise ads with memorable taglines. He was responsible for creating many notable advertising campaigns including the Got Milk? milk mustache campaign, the "Excedrin Headache" that could only be cured by the "extra-strength pain reliever", and the American Express" Don't Leave Home Without It" campaign with Karl Malden as spokesman.
Edward Gelsthorpe was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray cooperative, and Manwich canned sloppy joe sauce for Hunt-Wesson.
Bob Schmetterer is an American business executive and author. He is past chairman and CEO of Euro RSCG Worldwide and past president and COO of communications group Havas.
Frederick Durham Sulcer, known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your Tank advertising theme for Esso gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients.
The Martin Agency American advertising agency based in Richmond, Virginia, that is part of the Interpublic Group of Companies. The company's CEO is Kristen Cavallo.
Joseph Sequenzia is an American advertising executive and entrepreneur. He is the CEO/owner of milk*, an award-winning Connecticut based advertising agency, a board member of the West Chester University Poetry Center, a co-founder of Ashe Collection, an advising artist of Evolve the Conversation, an endeavor centered on the arts and conversations surrounding them and owner of milk*media In 2017 Sequenzia founded YUP, a cannabis infused all natural protein bar, which through an acquisition became partners with Acreage, a leading cannabis investment company. In 2019 Sequenzia took on the role of Chief Marketing Officer of CALIVA. One of the leading vertically integrated Cannabis companies in North America before returning to milk* in 2020.
David N. Martin was an American advertising executive. In 1965, Martin and his business partner, George Woltz, co-founded The Martin Agency, an advertising agency headquartered in Richmond, Virginia. Martin also created the iconic tourism advertising slogan, Virginia is for Lovers, to market the U.S. state of Virginia as a tourist destination. In 2012, Advertising Age called Virginia is for Lovers, which was first unveiled in 1969, "one of the most iconic ad campaigns in the past 50 years." The advertising campaign is still used by Virginia as of 2016.
Alexander Brody was a Hungarian-American businessman, author, and marketing executive. He was the grandson of Hungarian writer Sándor Bródy.
Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.
Peter Miles Young is a British former businessman and the incumbent Warden of New College, Oxford. Until September 2016, he was worldwide chairman and CEO of the international advertising, marketing, communications, consulting and public relations agency Ogilvy & Mather.
Cyril M. Schneider was an American advertising executive and author. He is best known for his work in children's advertising for Mattel and as the president of Nickelodeon from 1980 to 1984.
