Jim Bishop | |
---|---|
Chief Medical Officer | |
In office 2009 –April 2011 | |
Preceded by | John Horvath |
Succeeded by | Chris Baggoley |
Personal details | |
Born | James Frank Bishop |
Nationality | Australian |
Education | 1972:University of Melbourne,1979:Royal Australasian College of Physicians,1979:Royal College of Pathologists of Australia,1989:University of Melbourne,1999:University of Melbourne |
Profession | Oncologist |
Medical career | |
Research | Cancer chemotherapy,clinical trials,cancer epidemiology,cancer health services and economics,health policy |
James Frank Bishop AO is an Australian doctor and the Chief Medical Officer of Australia between 2009 and 2011.
Bishop graduated from University of Melbourne with a Bachelor of Medicine,Bachelor of Surgery in 1972. He was awarded a Fulbright scholarship and spent three years with the National Institutes of Health in the United States. He later practiced at the Peter MacCallum Cancer Centre in Melbourne and after founded the Sydney Cancer Centre at Royal Prince Alfred and Concord Hospitals. [1]
In his role as Chief Medical Officer,Bishop advised the Australian government on its response to the 2009 swine flu pandemic. [2] As CMO,Bishop also looked to focus on prevention measures relating to diet,obesity and tobacco use. [3]
He later became the executive director of the Victorian Comprehensive Cancer Centre and the chair of cancer medicine at the University of Melbourne. [2]
Bishop was made an Officer of the Order of Australia in the 2008 Queen's Birthday Honours for "service to medicine,particularly in the field of cancer treatment and research and through the development of innovative policy,improved public awareness and service delivery programs". [4]
Bishop has led several medical initiatives in Australia. The following subsections outline two campaigns that have helped change social attitudes towards cancer,in both financial and health terms.
“The ‘Dark Side of Tanning’(DSOT) mass media campaign was developed in 2007 to influence attitudes related to tanning”. [5] Dr Bishop was involved in its creation through his role at the Cancer Institute NSW. The messages of the campaign were distributed using many forms of media such as billboard advertising. [6]
Amongst 15- to 29-year-olds in Australia,melanoma is the most common type of cancer. Further,"in 2008,there were 3,591 new cases of melanoma in NSW (2,127 in males and 1,464 in females) accounting for 10 per cent of all cancers". [6] In the paper,“Exposure to the ‘Dark Side of Tanning’skin cancer prevention mass media campaign and its association with tanning attitudes in New South Wales,Australia”,it was highlighted that there was a misunderstanding about the side-effects of tanning,mainly misconceptions about the association of a tan with a healthy lifestyle outweighed the health concerns.
The campaign was first aired in the summer of 2007/2008 and was run during the same seasonal period until the summer of 2010/2011. It “centred on three television commercials (referred to as ‘Girl’,‘Footy’and ‘Surfer’,respectively) featuring a range of ‘tanner moments’—scenes that aimed to build personal relevance by featuring actors from the target audience”. [5] Moreover,the state governments of Victoria,Queensland,South Australia and Western Australia obtained the licensing rights to use the campaign. [7]
Awards
These marketing campaigns formed part of the NSW Tobacco Action Plan 2005-09 which “set a target of 1 percent reduction per annum in adult smoking prevalence between 2005 and 2009”. [8] This was to be achieved by changing individuals’smoking habits by “invoking cognitive or emotional responses” [9] through various media publications. These messages formed a vital part of controlling tobacco consumption.
The first media release by the Cancer Institute NSW was on the 18th of April 2006 and was centered around promoting the services offered by the Quitline.
Dr Bishop had this to say when commenting on the cost of smoking in the New South Wales community and how the quit campaigns can alleviate some of the issues:
“We think Quit campaigns are very effective. Collins and Lapsley have done an economic review of the effects of smoking which shows that about $6.6 billion a year is spent in New South Wales on smoking-related illness and people dying early—all of the economic effects. We have estimated that as smoking rates drop by 1% a year over a five-year period the economic return to New South Wales would be between $2.3 billion and $5.8 billion. So the money we spend to drop the smoking rate by 1 per cent,which is essentially what we have achieved over the last year,is very effective in terms of health economics”. [10]
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Lung cancer, also known as lung carcinoma, is a malignant lung tumor characterized by uncontrolled cell growth in tissues of the lung. Lung carcinomas derive from transformed, malignant cells that originate as epithelial cells, or from tissues composed of epithelial cells. Other lung cancers, such as the rare sarcomas of the lung, are generated by the malignant transformation of connective tissues, which arise from mesenchymal cells. Lymphomas and melanomas can also rarely result in lung cancer.
Nicotine is a naturally produced alkaloid in the nightshade family of plants and is widely used recreationally as a stimulant and anxiolytic. As a pharmaceutical drug, it is used for smoking cessation to relieve withdrawal symptoms. Nicotine acts as a receptor agonist at most nicotinic acetylcholine receptors (nAChRs), except at two nicotinic receptor subunits where it acts as a receptor antagonist.
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term cigarette, as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or an herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white.
Cervical cancer is a cancer arising from the cervix. It is due to the abnormal growth of cells that have the ability to invade or spread to other parts of the body. Early on, typically no symptoms are seen. Later symptoms may include abnormal vaginal bleeding, pelvic pain or pain during sexual intercourse. While bleeding after sex may not be serious, it may also indicate the presence of cervical cancer.
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is believed to have begun as early as 5000–3000 BC in Mesoamerica and South America. Tobacco was introduced to Eurasia in the late 17th century by European colonists, where it followed common trade routes. The practice encountered criticism from its first import into the Western world onwards but embedded itself in certain strata of a number of societies before becoming widespread upon the introduction of automated cigarette-rolling apparatus.
Esophageal cancer is cancer arising from the esophagus—the food pipe that runs between the throat and the stomach. Symptoms often include difficulty in swallowing and weight loss. Other symptoms may include pain when swallowing, a hoarse voice, enlarged lymph nodes ("glands") around the collarbone, a dry cough, and possibly coughing up or vomiting blood.
Passive smoking is the inhalation of tobacco smoke, called secondhand smoke (SHS), or environmental tobacco smoke (ETS), by persons other than the intended "active" smoker. It occurs when tobacco smoke enters an environment, causing its inhalation by people within that environment. Exposure to secondhand tobacco smoke causes disease, disability, and death. The health risks of secondhand smoke are a matter of scientific consensus. These risks have been a major motivation for smoke-free laws in workplaces and indoor public places, including restaurants, bars and night clubs, as well as some open public spaces.
Head and neck cancer develops from tissues in the lip and oral cavity (mouth), larynx (throat), salivary glands, nose, sinuses or the skin of the face. The most common types of head and neck cancers occur in the lip, mouth, and larynx. Symptoms predominantly include a sore that does not heal or a change in the voice. In those with advanced disease, there may be unusual bleeding, facial pain, numbness or swelling, and visible lumps on the outside of the neck or oral cavity. Given the location of these cancers, trouble breathing may also be present.
Alcohol causes cancers of the oesophagus, liver, breast, colon, oral cavity, rectum, pharynx and laryngeal cancers, and probably causes cancers of the pancreas. Consumption of alcohol in any quantity can cause cancer. The more alcohol is consumed, the higher the cancer risk, and no amount can be considered safe. Alcoholic beverages were classified as a Group 1 carcinogen by the International Agency for Research on Cancer (IARC) in 1988.
Tobacco use has predominantly negative effects on human health and concern about health effects of tobacco has a long history. Research has focused primarily on cigarette smoking.
Smoking is a practice in which a substance is burned and the resulting smoke is typically breathed in to be tasted and absorbed into the bloodstream. Most commonly, the substance used is the dried leaves of the tobacco plant, which have been rolled into a small rectangle of rolling paper to create a small, round cylinder called a cigarette. Smoking is primarily practised as a route of administration for recreational drug use because the combustion of the dried plant leaves vaporizes and delivers active substances into the lungs where they are rapidly absorbed into the bloodstream and reach bodily tissue. In the case of cigarette smoking, these substances are contained in a mixture of aerosol particles and gases and include the pharmacologically active alkaloid nicotine; the vaporization creates heated aerosol and gas into a form that allows inhalation and deep penetration into the lungs where absorption into the bloodstream of the active substances occurs. In some cultures, smoking is also carried out as a part of various rituals, where participants use it to help induce trance-like states that, they believe, can lead them to spiritual enlightenment.
In the early 20th century, German researchers found additional evidence linking smoking to health harms, which strengthened the anti-tobacco movement in the Weimar Republic and led to a state-supported anti-smoking campaign. Early anti-tobacco movements grew in many nations from the middle of the 20th century. The 1933–1945 anti-tobacco campaigns in Nazi Germany have been widely publicized, although stronger laws than those passed in Germany were passed in some American states, the UK, and elsewhere between 1890 and 1930. After 1941, anti-tobacco campaigns were restricted by the Nazi government.
World Lung Foundation (WLF) is a non-profit foundation established in 2004 to support private organizations and government agencies, who work to improve lung health, predominantly in low- and middle-income countries.
A Frank Statement to Cigarette Smokers was a historic first advertisement in a campaign run by major American tobacco companies on January 4, 1954, to create doubt by disputing recent scientific studies linking smoking cigarettes to lung cancer and other dangerous health effects.
Joseph W. Cullen was an American cancer prevention and rehabilitation researcher and briefly director of the AMC Cancer Research Center (1989-1990). He previously worked at the VA Hospital in Maryland (1968-1973), the National Institutes of Health (1973), the National Cancer Institute (NCI), and the Jonsson Comprehensive Cancer Center (1976-1982), holding high-level positions such as division director at several. He was a coordinator, creator, and researcher for the Smoking Tobacco and Cancer Program at the NCI, the largest anti-smoking campaign in the world at that time. Cullen wrote more than 90 publications in his lifetime, including four books.
Cigarette packets in Australia have undergone significant changes. Since 1 December 2012, all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012.
The scientific community in United States and Europe are primarily concerned with the possible effect of electronic cigarette use on public health. There is concern among public health experts that e-cigarettes could renormalize smoking, weaken measures to control tobacco, and serve as a gateway for smoking among youth. The public health community is divided over whether to support e-cigarettes, because their safety and efficacy for quitting smoking is unclear. Many in the public health community acknowledge the potential for their quitting smoking and decreasing harm benefits, but there remains a concern over their long-term safety and potential for a new era of users to get addicted to nicotine and then tobacco. There is concern among tobacco control academics and advocates that prevalent universal vaping "will bring its own distinct but as yet unknown health risks in the same way tobacco smoking did, as a result of chronic exposure", among other things.
Skin cancer in Australia kills over 2,000 each year, with more than 750,000 diagnosed and treated. Tanning became embedded in Australian culture and proved to be a controversial issue because of its popularity among teens and solarium users, despite correlations between tanning and an increased risk of developing melanoma. Australia experienced relative success through skin cancer prevention campaigns started in the 1980s and continued to invest and promote awareness through government-funded mass media strategies. Although Australia has one of the highest national rates of skin cancer, mortality trends in melanoma stabilized.
Lung cancer in Australia has killed more than 9,000 people and there are estimated to be over 12,500 new cases as of 2018. Lung cancer is the leading cause of cancer death in Australia and is responsible for one fifth of cancer diagnosis in the nation. It is differentiated into two different types: Non-small cell lung cancer and small cell-lung cancer. There are a range of diagnostic and treatment options available to treat both disease types. Smoking tobacco cigarettes is considered the leading risk factor of lung cancer in Australia, and Government-led public health schemes have aimed to reduce smoking and minimise its lung cancer risk. There has been relative success in these campaigns, and in treatment, as survival rates have improved from 9.2% to 17% as of 2014.Attitudes towards habitual smoking in youth and young adult groups have also subsequently changed in response to this. However, there is a growing stigma surrounding people living with Lung Cancer, and a large portion of work conducted by the Lung Foundation Australia is directed towards supporting the health and welfare of those affected.
Smoking in Australia is restricted in enclosed public places, workplaces, in areas of public transport and near underage events, except new laws in New South Wales that ban smoking within ten metres of children's play spaces.