Joint product

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In economics, joint product is a product that results jointly with other products from processing a common input; this common process is also called joint production. [1] A joint product can be the output of a process with fixed or variable proportions.

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Joint product pricing

In microeconomics, joint product pricing is the firm's problem of choosing prices for joint product, each of which is considered to be of value. Pricing for joint products is more complex than pricing for a single product. To begin with, there are two demand curves. The characteristics of each could be different. Demand for one product could be greater than for the other. Consumers of one product could be more price elastic than consumers of the other (and therefore more sensitive to changes in the product's price).

To complicate things further, both products, because they are produced jointly, share a common marginal cost curve. Their production could be linked in that they are bi-products (referred to as complements in production), or produced by the same inputs (referred to as substitutes in production). Further, production of the joint product could be in fixed proportions or in variable proportions.

References

  1. Wouters, Mark; Selto, Frank H.; Hilton, Ronald W.; Maher, Michael W. (2012): Cost Management: Strategies for Business Decisions, International Edition, Berkshire (UK), p. 532.