Jon Taffer

Last updated

Jon Taffer
Jon-Taffer (cropped).jpg
Taffer in 2019
Born
Jonathan Peter Taffer [1]

(1954-11-07) November 7, 1954 (age 69)
Occupations
  • Entrepreneur
  • hospitality consultant
  • television personality
  • author
Years active1973–present
Known for Bar Rescue
Hungry Investors
Spouse
Nicole Taffer
(m. 2000)
Children1
Website jontaffer.com

Jonathan Peter Taffer (born November 7, 1954) is an American entrepreneur and television personality. He is best known for hosting the reality series Bar Rescue on Paramount Network and Face the Truth on CBS with Vivica A. Fox.

Contents

Early life

Taffer was born in Great Neck, New York on November 7, 1954, to Russian-Jewish parents. [2] He graduated from William A. Shine Great Neck South High School in Great Neck in 1972 and, after a short time at the University of Denver studying political science and minoring in cultural anthropology, [3] he relocated to Los Angeles. [4] [5]

Career

Taffer was born into a family of entrepreneurs. [3] He first worked as a bartender in 1973 for Barney's Beanery in West Hollywood [3] [6] while performing as a drummer in a band. [7]

Taffer's first bar management job was at The Troubadour night club in West Hollywood in 1978. He was given full control of the bar in 1981 where staff theft was rife. He opened his first bar as owner in 1989. [8]

In 1989, Taffer patented an apparatus and method for selecting and playing music. [7] [9]

Taffer is credited with creating the NFL Sunday Ticket pay programming package, [10] which was launched in 1994, and was instrumental in the marketing, distribution and sales programs of that endeavor, for which he served on the board of NFL Enterprises for three years. [11]

In 2010, he was appointed as president of the Nightclub and Bar Media Group, a division of Questex Media Group, which is responsible for Nightclub & Bar Magazine as well as the annual Nightclub & Bar Convention and Trade Show. [12]

Taffer at the 2015 Defending the American Dream Summit Jon Taffer.jpg
Taffer at the 2015 Defending the American Dream Summit

He was one of the first six inductees in the Nightclub Hall of Fame. [13] [14] On July 17, 2011, a reality television series, Bar Rescue , premiered on Spike TV (now the Paramount Network), that follows Taffer as he revitalizes failing bars and nightclubs across the United States. His wife Nicole occasionally appears on the show as a mystery shopper who assesses the quality of the bar before Taffer does the makeover. [15] [16]

In October 2013, New Harvest published Raise the Bar: An Action-Based Method for Maximum Customer Reactions, a book by Taffer and co-writer Karen Kelly, detailing the knowledge that Taffer acquired over the course of 40 years in the bar and nightlife business. [17]

In November 2014, Taffer developed BarHQ, an all-inclusive bar and nightclub management app. [18] [19]

Taffer has a podcast called No Excuses, in which he interviews celebrity guests and discusses current events. New episodes premiere on Tuesdays on the PodcastOne network. [20] [21]

In 2018, Taffer became one of the hosts on CBS television series Face the Truth . [22]

In May 2019, it was announced that Taffer would host a spinoff Paramount Network show called Marriage Rescue, where he would work to save couples' failing relationships. The spinoff series premiered on June 2, 2019. [23] The series follows 12 couples as Taffer uses the Gestalt therapy to help them work through their issues. [24]

Personal life

Taffer lives in Las Vegas. [19] He has been married to his wife Nicole, since 2000 [25] [26] and has a daughter named Samantha, from a previous marriage. [25]

Political views

In 2021, he agreed with Fox News host Laura Ingraham's comparison of Americans receiving temporary unemployment benefits due to the COVID-19 pandemic to dogs that must be kept hungry in order to elicit obedience. [27] He later apologized, and it was revealed that his LLC accepted nearly $61,000 of government PPP loans during the pandemic. [28]

When Donald Trump was elected as president in 2016, Jon Taffer praised Trump's economic policy, believing his tax cuts and deregulation would increase profits, benefit small businesses, and support restaurant industry employers and their employees. [29] [30] He is a critic of the rising minimum wage, believing it leads to increased automation and less hours worked, leading to less pay for American workers; he states he believes this to be especially true regarding popular New York restaurants. [31] In 2019, he predicted technology could possibly replace restaurant workers in seven years due to the rising minimum wage. [32]

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<i>Bar Rescue</i> (season 1) Season of television series

The first season of the American reality series Bar Rescue premiered on Spike on July 17, 2011 and concluded on September 18, 2011 with a total of 10 episodes. The series stars renowned nightlife consultant Jon Taffer who offers his professional expertise plus renovations and equipment to desperately failing bars in order to save them from closing.

<i>Bar Rescue</i> (season 2) Season of television series

The second season of the American reality show Bar Rescue premiered on July 29 to September 30, 2012, on Spike, consisting of a total of 10 episodes. The series stars renown nightlife consultant Jon Taffer who offers his professional expertise plus renovations and equipment to desperately failing bars in order to save them from closing.

<i>Bar Rescue</i> (season 3) Season of television series

The third season of the American reality show Bar Rescue premiered on February 10, 2013 and concluded on May 11, 2014. The series stars renown nightlife consultant Jon Taffer who offers his professional expertise plus renovations and equipment to desperately put failing bars in order to save them from closing. This season was split into multiple parts.

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References

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  7. 1 2 Jon Taffer Interview for Mobile Beat Magazine, Mobile Beat/YouTube, November 23, 2015, retrieved February 12, 2019
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  11. "Information Statement Pursuant to Section 14F-1/A of the Securities Exchange Act of 1934". Washington, D.C.: Securities and Exchange Commission. December 30, 2002. Retrieved October 2, 2013.
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  14. "Jon Taffer". Nightclub Hall of Fame. Retrieved February 12, 2019.
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