Jones Snowboards is an American snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeridesnowboarderJeremy Jones. The company has received numerous awards for its snowboards and bindings.[1][2][3] Jones snowboards are manufactured in Dubai.
Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with the Nidecker Group. [4] Jones Snowboards is now part of the Nidecker Group.[5] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.[5]
Environmental Focus
Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[6] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[7] in the artwork on some of their snowboards and packaging materials.
Jones Snowboards has a strong design ethos behind all of their products.[8] Since 2020, Jones snowboards and splitboards are made using 100% solar power.[9] This led the company to announce an 89% drop in production related CO2 emissions.[8]
Beginning with the 2024–25 product cycle, Jones Snowboards adopted Fair Trade USA certification across its entire snowboard line, a development noted in industry reporting as an uncommon application of the certification at brand scale within snowboarding.[10][11] Coverage has also referenced the company’s use of alternative materials in snowboard construction, including epoxy resins partially derived from renewable plant-based sources, as well as recycled sidewalls and edges.[12] The company has also released a public life cycle assessment (LCA) examining the environmental impact of its snowboards from material sourcing through end of life.[13]
Jones Snowboards operates a recycling initiative known as Re-Up, which focuses on the recovery and reuse of materials from end-of-life snowboards. As described in industry coverage, the program involves dismantling used boards to separate recyclable components, such as metal edges and base materials, while repurposing remaining structural elements for use in reinforcement or non-critical components in new products. The initiative is presented as part of the company’s broader efforts to address product end-of-life impacts within snowboard manufacturing.[14][15][16]
History
Jones Snowboards was founded in 2010 by professional snowboarder Jeremy Jones in collaboration with the Nidecker Group.[17] The brand was established with a focus on freeride and backcountry snowboarding, reflecting Jones’ background in big-mountain riding and human-powered exploration. From its early years, the company positioned itself around directional snowboard design and equipment intended for off-piste and variable terrain.[18]
In the years following its launch, Jones Snowboards expanded its product range to include splitboards, which allow snowboarders to access backcountry terrain by converting the board into skis for uphill travel. The brand’s splitboard offerings contributed to its visibility within the growing splitboarding segment, alongside Jones’ continued involvement in backcountry-focused film projects and expeditions.[19][20]
As the brand developed, Jones Snowboards broadened its lineup beyond snowboards to include bindings, splitboard hardware, and technical outerwear[21][22]. The company also collaborated with external designers and shapers, including surfboard shaper Chris Christenson, whose influence informed elements of the Surf Series snowboard designs introduced in the early 2020s.[23][24]
By the mid-2020s, Jones Snowboards had further expanded its product development to include alternative binding entry technologies through the integration of the FASE (Fast Entry System) into select binding models. During this period, the company also increased its emphasis on manufacturing practices, materials, and environmental reporting, which were reflected in broader sustainability initiatives described in industry coverage.[25][26]
Competitive success
In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[27] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[28]
Design Innovation
In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards.[29]
For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding.[30] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.[30]
In the mid-2020s, Jones Snowboards began integrating step-in style binding entry technologies into select binding models through its adoption of the FASE (Fast Entry System).[31] The system was incorporated as part of the brand’s broader product development strategy, alongside ongoing work in snowboard shape design, materials, and construction methods. FASE was positioned to modify the binding entry and exit process while maintaining a traditional two-strap riding interface, rather than replacing it with a proprietary boot-binding system.[32]
Following its introduction, the Mercury FASE binding received coverage and positive commentary from snowboarding media, with reviews focusing on its integration of the FASE mechanism within an all-mountain freeride binding platform.[33][34][35] Industry publications highlighted the system’s attempt to balance faster transitions with familiar strap-binding performance characteristics. The binding has also been used by members of the Jones Snowboards team, including riders such as Jeremy Jones, Victor de Le Rue, Harry Kearney, Marissa Krawczak, and Jimmy Goodman, as documented in media coverage and product-related content.[36][37]
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