Jones Snowboards

Last updated
Jones Snowboards
Company type Private
Industry
Founded2010;15 years ago (2010)
Founder Jeremy Jones
Headquarters
Truckee, CA
,
United States
Key people
Products
Number of employees
20 (2019)
Website www.jonessnowboards.com

Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards. [1] [2] Jones snowboards are manufactured in Dubai.

Contents

Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group. [4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now. [4]

Environmental Focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits. [5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags" [6] in the artwork on some of their snowboards and packaging materials.

Jones Snowboards has a strong design ethos behind all of their products. [7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions. [7]

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider. [8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0. [9]

Design Innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards. [10]

For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding. [11] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech. [11]

References

  1. ↑ "2018 Good Wood Test Results". Transworld Snowboarding. Retrieved 14 February 2019.
  2. ↑ "The Good Ride Favorites". TheGoodRide. Retrieved 14 February 2019.
  3. ↑ "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-03-01.
  4. 1 2 "Nidecker Group | We Build Brand Value". www.nidecker.group. Retrieved 2023-03-01.
  5. ↑ "Jones Snowboards - Ethics". Jones Snowboards. Retrieved 14 February 2019.
  6. ↑ "Jones Snowboards - 5 Red Flags". Jones Snowboards. Retrieved 14 February 2019.
  7. 1 2 "Design Ethos: High Performance, Low Impact Gear | Jones". www.jonessnowboards.com. Retrieved 2023-03-01.
  8. ↑ "Jones Snowboards Welcomes Victor De Le Rue". Shop-Eat-Surf. December 5, 2019. Retrieved 2020-07-15.
  9. ↑ "Victor de Le Rue wins Freeride World Tour 2021". Sequence Magazine.
  10. ↑ Haro, Alexander. "Chris Christenson Breaks Down the Jones Snowboards Surf Series Lineup". The Inertia. Retrieved 2023-03-01.
  11. 1 2 ellen@boardsportsource.com (2023-01-07). "Jones 2023/24 Splitboarding Preview". Boardsport SOURCE. Retrieved 2023-03-01.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.