Jones Snowboards

Last updated
Jones Snowboards
Company type Private
Industry
Founded2010;14 years ago (2010)
Founder Jeremy Jones
Headquarters,
Key people
Products
Number of employees
20 (2019)
Website www.jonessnowboards.com

Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards. [1] [2] Jones snowboards are manufactured in Dubai.

Contents

Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group. [4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now. [4]

Environmental Focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits. [5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags" [6] in the artwork on some of their snowboards and packaging materials.

Jones Snowboards has a strong design ethos behind all of their products. [7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions. [7]

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider. [8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0. [9]

Design Innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards. [10]

For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding. [11] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech. [11]

Related Research Articles

<span class="mw-page-title-main">Snowboard</span> Winter sport equipment

Snowboards are boards where the user places both feet, usually secured, to the same board. The board itself is wider than most skis, with the ability to glide on snow. Snowboards widths are between 6 and 12 inches or 15 to 30 centimeters. Snowboards are differentiated from monoskis by the stance of the user. In monoskiing, the user stands with feet inline with direction of travel, whereas in snowboarding, users stand with feet transverse to the longitude of the board. Users of such equipment may be referred to as snowboarders. Commercial snowboards generally require extra equipment such as bindings and special boots which help secure both feet of a snowboarder, who generally ride in an upright position. These types of boards are commonly used by people at ski hills, mountains, backcountry, or resorts for leisure, entertainment, and competitive purposes in the activity called snowboarding.

<span class="mw-page-title-main">Snowboarding</span> Snow sport involving a single board

Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralympic Games.

Boardsports are active outdoor sports that are played with some sort of board as the primary equipment. These sports take place on a variety of terrains, from paved flat-ground and snow-covered hills to water and air. Most boardsports are considered action sports or extreme sports, and thus often appeal to youth. Some board sports were marginalized in the past. However, many board sports are gaining mainstream recognition, and with this recognition, they have enjoyed wider broadcast, sponsorship and inclusion in institutional sporting events, including the Olympic Games.

<span class="mw-page-title-main">Backcountry skiing</span> Skiing in unmarked or unpatrolled areas

Backcountry skiing (US), also called off-piste (Europe), alpine touring, freeriding or out-of-area, is skiing in the backcountry on unmarked or unpatrolled areas either inside or outside a ski resort's boundaries. This contrasts with alpine skiing, which is typically done on groomed trails benefiting from a ski patrol. Unlike ski touring, backcountry skiing can – and often does – include the use of ski lifts including snowcats and helicopters. Recent improvements in equipment have increased the popularity of the sport. As the sport does confront the individual practicing it with the dangers of natural, unprepared alpine terrain like avalanches, it is generally recommended to carry standard safety equipment and to learn beforehand how to behave safely under such conditions.

<span class="mw-page-title-main">Craig Kelly (snowboarder)</span> American snowboarder

Craig Kelly was an American professional snowboarder. Kelly is known as the 'Godfather of Freeriding'; Terje Håkonsen called Kelly the best snowboarder of all time. Over his 15-year professional career, he won 4 world championships and 3 U.S. championships; he won the Mt. Baker Banked Slalom snowboarding competition in 1988, 1991, and 1993.

<span class="mw-page-title-main">Volcom</span> Lifestyle brand

Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. Volcom is headquartered in Costa Mesa, California, U.S. The brand is known for its trademark stone logo, its slogan True to This, and the Let the Kids Ride Free campaign. Todd Hymel is the CEO of Volcom.

<span class="mw-page-title-main">Burton Snowboards</span> American manufacturing company

Burton Snowboards is a privately-owned snowboard manufacturing company that was founded by Jake Burton Carpenter in 1977. The company specializes in products aimed at snowboarders, such as snowboards, bindings, boots, outerwear, and accessories. The company, whose flagship store is in Burlington, Vermont, was privately owned by Jake Burton Carpenter, until his death in 2019, and by his wife, Donna Carpenter, who has been active in the business since 1983.

<span class="mw-page-title-main">Splitboard</span>

A splitboard is a snowboard that can be separated into two ski-like parts used with climbing skins to ascend slopes the same way alpine touring or telemark skis are. The main difference is that a splitboard will have an additional metal edge for extra grip in ski mode. Unlike normal snowboards, it will also have nose and tail clips, split hooks, and touring mounts. Similar to cross country skiing, splitboarding allows free heel movement and with skins attached to the bottom of the skis, provides uphill traction. The two halves can then be connected to form a regular snowboard for descent. Splitboarding culture often focuses on the idea of using your own power to access the backcountry usually on unmaintained trails.

Lib Technologies is an American snowboard manufacturer known for innovative snowboard designs and construction. Often referred to as Lib Tech, the company falls under the umbrella of parent company Mervin Manufacturing. Surf company Quiksilver bought Mervin in 1997. As of 2013, Mervin was purchased by Altamont Capital Partners.

Skurfing is a towed water sport in which an individual is pulled behind a boat on a tow rope. The sport uses a skurfboard, which is a floating platform the user balances on, similar to a surfboard but typically much shorter, with two foot-straps that prevent falling off the board and three fins positioned on the bottom that make it easier to maneuver when the board is being towed. The word itself is a portmanteau of skiing and surfing. Skurfing is often considered the precursor to wakeboarding.

<span class="mw-page-title-main">Teton Gravity Research</span>

Teton Gravity Research (TGR) is an extreme sports media company based in Jackson Hole, Wyoming. The company was founded in 1996 by brothers Steve and Todd Jones, as well as friends Dirk Collins, Rick Armstrong, and Corey Gavitt. The group launched the company to create products that came from the perspective of athletes, showcased youth culture, and fostered the growth of high-risk action sports.

Jeremy Jones is an American professional snowboarder and businessman who is the founder of Jones Snowboards. In addition to creating and improving his line of snowboards, Jones works to create films that record his climbing and snowboarding adventures around the world. In November 2012, Jones was selected by National Geographic as a nominee for Adventurer of the Year, based on his "remarkable achievements in exploration, conservation, humanitarianism, and adventure sports." Jones is also the founder of the non-profit group, Protect Our Winters, which works to reduce the effects of global climate change by means of educational, activist and community-based projects. He is sponsored by: O'Neill, POC, CLIF Bar, Scott, Giro, 661 and Blue Bird Wax.

<span class="mw-page-title-main">Backcountry snowboarding</span>

Backcountry snowboarding is snowboarding in a sparsely inhabited rural region over ungroomed and unmarked slopes or pistes in the backcountry, frequently amongst trees, usually in pursuit of fresh fallen snow, known as powder. Often, the land and the snow pack are not monitored, patrolled, or maintained. Fixed mechanical means of ascent such as ski lifts are typically not present, but alternative means such as splitboarding, hiking, snowshoeing and helicopters ("heliskiing") are sometimes used to reach the mountain's peak.

John Paul Walker, or JP, nicknamed "The Don", is a professional snowboarder from Salt Lake City, Utah. In the late 1990s he was instrumental in reviving the jib movement.

Norrøna is a Norwegian brand of outdoor clothing and sports gear. The company was founded in 1929 by Jørgen Jørgensen and is run by his great-grandson, also named Jørgen Jørgensen.

<span class="mw-page-title-main">YES. Snowboards</span> Snowboard manufacturer

YES. Snowboards is a manufacturer of snowboards. It was founded in 2009 and is based in Europe.

Chris Christenson is an American surfboard shaper, craftsman, and outdoor enthusiast.

Shred Optics is a manufacturer of sunglasses, helmets, and goggles designed for skiing, mountain biking, snowboarding, and other forms of outdoor recreation. The company is based in Park City, Utah, and Venice, Italy.

Kemper Snowboards is an American snowboard manufacturer. The first Kemper Snowboards were handmade in Ontario, Canada by David Kemper in 1983 and the company became officially incorporated in 1987.

Nidecker is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887. They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES. It is considered the second biggest snowboard company in the world. The company was passed down 5 generations. The Nidecker Group was formed in 2008 by three descendants of Henri: Cédric, Henry and Xavier Nidecker. Henry Nidecker is the CEO of the company.

References

  1. "2018 Good Wood Test Results". Transworld Snowboarding. Retrieved 14 February 2019.
  2. "The Good Ride Favorites". TheGoodRide. Retrieved 14 February 2019.
  3. "Nidecker Group | History: A Century of Ingenuity & Innovation". www.nidecker.group. Retrieved 2023-03-01.
  4. 1 2 "Nidecker Group | We Build Brand Value". www.nidecker.group. Retrieved 2023-03-01.
  5. "Jones Snowboards - Ethics". Jones Snowboards. Retrieved 14 February 2019.
  6. "Jones Snowboards - 5 Red Flags". Jones Snowboards. Retrieved 14 February 2019.
  7. 1 2 "Design Ethos: High Performance, Low Impact Gear | Jones". www.jonessnowboards.com. Retrieved 2023-03-01.
  8. "Jones Snowboards Welcomes Victor De Le Rue". Shop-Eat-Surf. December 5, 2019. Retrieved 2020-07-15.
  9. "Victor de Le Rue wins Freeride World Tour 2021". Sequence Magazine.
  10. Haro, Alexander. "Chris Christenson Breaks Down the Jones Snowboards Surf Series Lineup". The Inertia. Retrieved 2023-03-01.
  11. 1 2 ellen@boardsportsource.com (2023-01-07). "Jones 2023/24 Splitboarding Preview". Boardsport SOURCE. Retrieved 2023-03-01.