Justin Rosenstein

Last updated

Justin Rosenstein
Justin Rosenstein in 2018.jpg
Rosenstein in 2018
Born
Justin Michael Rosenstein

(1983-05-13) May 13, 1983 (age 41)
Alma mater Stanford University
Occupation(s)Software programmer, entrepreneur
Known forCo-founder of Asana
Website justinrosenstein.com

Justin Michael Rosenstein (born May 13, 1983) is an American software programmer and entrepreneur. He co-founded the collaboration software company Asana in 2008. [2] [3]

Contents

Early life

Rosenstein grew up in San Francisco Bay Area and attended The College Preparatory School in Oakland, California. He is Jewish. [4] He was a successful high school Lincoln–Douglas debater. He matriculated to Stanford University, and graduated with a Bachelor of Science degree in mathematics at age 20. [5] As an undergraduate, he served as a member of the Mayfield Fellows Program. [6]

Career

Rosenstein dropped out of a graduate program in computer science at Stanford in 2004 to join Google as a product manager. [7] At Google, Rosenstein led projects in Google's communication and collaboration division. His projects initially included Google Page Creator, the precursor to Google Sites, and a project internally codenamed “Platypus,” which eventually became Google Drive. [8] He also created and wrote the original prototype for Gmail Chat [9] and many of the features in Google's rich text editor.

In May 2007, Rosenstein left Google to become an engineering lead at Facebook, working closely with Mark Zuckerberg and Dustin Moskovitz. [7] He was technical lead in charge of Facebook's Pages, the Facebook Like button, [10] and Facebook Beacon. [11]

In October 2008, Rosenstein left Facebook to co-found the collaborative software company Asana along with Moskovitz. [12] On its website, Asana states its mission is to “help humanity thrive by enabling all teams to work together effortlessly.” [13] He is a frequent speaker on issues of business and technology. [14] [15] [16] He has published opinions on building effective collaborative software in Wired, [17] leadership strategy and enterprise software design in Fast Company, [18] and entrepreneurship in TechCrunch, [19] and productivity in TIME. [20]

One Project

Rosenstein is the founder of a nonprofit organization called One Project. [21] In 2014, he delivered the keynote address at the TechCrunch Disrupt conference in New York, about using technology for social good as part of “one human project for global thriving.” [22]

The Social Dilemma

Rosenstein starred in the documentary drama The Social Dilemma, which examines the impact of extended time spent on social networking platforms and raises the alarm on the importance of tackling problems such as addiction, fake news, and global warming.

In the documentary, Rosenstein writes:

"We live in a world in which a tree is worth more, financially, dead than alive, in a world in which a whale is worth more dead than alive. For so long as our economy works in that way and corporations go unregulated, they're going to continue to destroy trees, to kill whales, to mine the earth, and to continue to pull oil out of the ground, even though we know it is destroying the planet and we know that it's going to leave a worse world for future generations. This is short-term thinking based on this religion of profit at all costs, as if somehow, magically, each corporation acting in its selfish interest is going to produce the best result. This has been affecting the environment for a long time. What's frightening, and what hopefully is the last straw that will make us wake up as a civilization to how flawed this theory has been in the first place, is to see that now we're the tree, we're the whale." [23]

This quote originates from Daniel Schmachtenberger's "New Economic Series", which he published three years earlier, in 2017.

Personal life

As of 2013, Rosenstein was living in a cooperative living space in San Francisco's Mission District, called Agape. [24] He is vegan. [25]

While working at Facebook, Rosenstein was compensated with about 4.863 million Class B shares, worth about $3 Billion at $620/share. [26] Additionally, he owns about 16.2% of Asana, valued around $680 million based on a $4 billion valuation for the company. [27] Rosenstein has committed to giving away most of his wealth to philanthropic causes in his lifetime, inspired by The Giving Pledge. [22]

Related Research Articles

<span class="mw-page-title-main">Marc Andreessen</span> American entrepreneur, investor, and software engineer (born 1971)

Marc Lowell Andreessen is an American businessman and former software engineer. He is the co-author of Mosaic, the first widely used web browser with a graphical user interface; co-founder of Netscape; and co-founder and general partner of Silicon Valley venture capital firm Andreessen Horowitz. He co-founded and later sold the software company Opsware to Hewlett-Packard; he also co-founded Ning, a company that provides a platform for social networking websites. He is an inductee in the World Wide Web Hall of Fame. Andreessen's net worth is estimated at $1.7 billion.

<span class="mw-page-title-main">Peter Thiel</span> American entrepreneur and venture capitalist (born 1967)

Peter Andreas Thiel is an American entrepreneur, venture capitalist, and political activist. A co-founder of PayPal, Palantir Technologies, and Founders Fund, he was the first outside investor in Facebook. As of July 2024, Thiel had an estimated net worth of US$11.2 billion and was ranked 212th on the Bloomberg Billionaires Index.

<span class="mw-page-title-main">Sean Parker</span> American entrepreneur and philanthropist (born 1979)

Sean Parker is an American entrepreneur and philanthropist, most notable for co-founding the file-sharing computer service Napster, and was the first president of the social networking website Facebook. He also co-founded Plaxo, Causes, Airtime.com, and Brigade, an online platform for civic engagement. He is the founder and chairman of the Parker Foundation, which focuses on life sciences, global public health, and civic engagement. On the Forbes 2022 list of the world's billionaires, he was ranked No. 1,096 with a net worth of US$2.8 billion.

<span class="mw-page-title-main">Mark Zuckerberg</span> American businessman (born 1984)

Mark Elliot Zuckerberg is an American businessman who co-founded the social media service Facebook and its parent company Meta Platforms, of which he is the chairman, chief executive officer, and controlling shareholder. Zuckerberg has been the subject of multiple lawsuits regarding the creation and ownership of the website as well as issues such as user privacy.

The Mayfield Fellows Program is a university program that offers students in-depth training and experience in high-tech entrepreneurship.

<span class="mw-page-title-main">Dustin Moskovitz</span> American billionaire internet entrepreneur (born 1984)

Dustin Aaron Moskovitz is an American billionaire internet entrepreneur who co-founded Facebook, Inc. with Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and Chris Hughes. In 2008, he left Facebook to co-found Asana with Justin Rosenstein. In March 2011, Forbes reported Moskovitz to be the youngest self-made billionaire in the world, on the basis of his then 2.34% share in Facebook. As of June 2024, his net worth is estimated at US$23 billion by the Bloomberg Billionaires Index.

Asana, Inc. is an American software company based in San Francisco whose flagship Asana service is a web and mobile "work management" platform designed to help teams organize, track, and manage their work. Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein. The product launched commercially in April 2012. In September 2020, the company was valued at $5.5 billion following its direct listing.

<span class="mw-page-title-main">History of Facebook</span>

Facebook is a social networking service originally launched as Facemash in 2003. It became TheFacebook on February 4, 2004, before changing its name to simply Facebook in August 2005. Facebook was rebranded to Meta on October 28, 2021 during the Connect 2021.

<span class="mw-page-title-main">Adam D'Angelo</span> American businessman (born 1984)

Adam D'Angelo is an American internet entrepreneur. He is best known for his role as the co-founder and CEO of Quora, based in Mountain View, California.

Good Ventures is a private foundation and philanthropic organization in San Francisco, and the fifth largest foundation in Silicon Valley. It was co-founded by Cari Tuna, a former Wall Street Journal reporter, and her husband Dustin Moskovitz, one of the co-founders of Facebook. Good Ventures adheres to principles of effective altruism and aims to spend most or all of its money before Moskovitz and Tuna die. Good Ventures does not have any full-time staff, and instead distributes grants according to recommendations from Open Philanthropy.

Vicarious was an artificial intelligence company based in the San Francisco Bay Area, California. They use the theorized computational principles of the brain to attempt to build software that can think and learn like a human. Vicarious describes its technology as "a turnkey robotics solution integrator using artificial intelligence to automate tasks too complex and versatile for traditional automations". Alphabet Inc acquired the company in 2022 for an undisclosed amount.

Internet.org is a partnership between social networking services company Meta Platforms and six companies that plans to bring affordable access to selected Internet services to less developed countries by increasing efficiency, and facilitating the development of new business models around the provision of Internet access. The app delivering these services was renamed Free Basics in September 2015. As of April 2018, 100 million people were using internet.org.

<span class="mw-page-title-main">Tracy Chou (software engineer)</span> American software engineer

Tracy Chou is an American software engineer and advocate for diversity in technology related fields. She previously worked at Pinterest and Quora with internship experience at Google and Facebook.

Open Philanthropy is a research and grantmaking foundation that makes grants based on the principles of effective altruism. It was founded as a partnership between GiveWell and Good Ventures. Its current chief executive officer is Alexander Berger, and its main funders are Cari Tuna and Dustin Moskovitz. Moskovitz says that their wealth, worth $16 billion, "belongs to the world. We intend not to have much when we die."

<span class="mw-page-title-main">Tristan Harris</span> American computer scientist and businessman

Tristan Harris is an American technology ethicist. He is the executive director and co-founder of the Center for Humane Technology.

Commercial use of Wikimedia projects refers to any business or product selling content from Wikipedia or Wikimedia projects which it freely took. Wikimedia projects use free and open copyright licenses which means that anyone may share the information for any purpose.

<i>The Social Dilemma</i> 2020 American docudrama film by Jeff Orlowski

The Social Dilemma is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. The documentary covers the negative social effects of social media and is interspersed by a dramatized narrative surrounding a family of five who are increasingly affected by problematic social media use.

<span class="mw-page-title-main">ICONIQ Capital</span> American investment management firm based in San Francisco

ICONIQ Capital, LLC is an American investment management firm headquartered in San Francisco, California. It functions as a hybrid family office providing specialized financial advisory, private equity, venture capital, real estate, and philanthropic services to its clientele. ICONIQ Capital primarily serves ultra-high-net-worth clients working in technology, high finance, and entertainment. The firm operates in-house venture capital, growth equity, and charitable giving funds for its clients.

References

  1. "California Births, 1905 - 1995". Family Tree Legends. Retrieved October 3, 2014.
  2. "Asana: Dustin and Justin's Quest for Flow". Businessweek. November 2011. Retrieved March 31, 2015.
  3. "Asana Leadership - Meet Our Leaders". Asana. Archived from the original on September 26, 2020. Retrieved October 5, 2020.
  4. "Dustin Moskovitz".
  5. "After IPO, Facebook Gets Serious About Making Money". The Wall Street Journal. Retrieved May 16, 2013.
  6. "ecorner: Justin Rosenstein". Stanford Entrepreneurship Corner. Archived from the original on October 8, 2015. Retrieved March 29, 2015.
  7. 1 2 "Insider Perspectives: Ex-Googler Justin Rosenstein on Making the Jump to Facebook" Inside Facebook, July 9, 2007
  8. Hsu, Stephen (July 10, 2006). "Gdrive: codename Platypus". Information Processing weblog.
  9. "Can Tech Make Work Email More Efficient?". The Wall Street Journal. May 2014. Retrieved January 21, 2015.
  10. "The inventor of the Facebook Like:"There's always going to be unintended consequences"". alphr.com. Retrieved November 24, 2022.
  11. "In Schrep, Facebook Trusts". Bloomberg. October 19, 2012. Retrieved November 24, 2022.
  12. "Facebook co-founder Dustin Moskovitz leaves with engineering manager Justin Rosenstein for start-up". Los Angeles Times. October 2008. Retrieved October 4, 2008.
  13. Asana. "About Asana · Asana". Asana.
  14. "Chicago Ideas Speakers". 2014 Chicago Ideas Week.
  15. "Asana's Justin Rosenstein: How to Talk to Designers If You're Not a Designer". No. The Design Issue. Bloomberg Business. March 2014.
  16. Rosenstein, Justin. "The Future of Work is Not Email". Web Summit. Archived from the original on December 15, 2021.
  17. Rosenstein, Justin (October 2013). "The Way We Work Is Soul-Sucking, But Social Networks Are Not the Fix". Wired.com.
  18. "Author Page: Justin Rosenstein". Fast Company online.
  19. Rosenstein, Justin (January 2012). "Do Great Things". TechCrunch.
  20. "Optimize These 3 Areas in Your Life for Highest Productivity". Time. May 14, 2015.
  21. "OneProject.org". www.oneproject.org.
  22. 1 2 "Keynote by Justin Rosenstein of Asana". TechCrunch. May 2014.
  23. The Social Dilemma (2020) - IMDb , retrieved March 27, 2021
  24. Bowles, Nellie (November 2013). "Tech entrepreneurs revive communal living". SFGate.com.
  25. "Love changes form". www.facebook.com. Retrieved September 29, 2016.
  26. UNITED STATES SECURITIES AND EXCHANGE COMMISSION, REGISTRATION STATEMENT, Facebook, Inc.
  27. A Huge Week For Facebook Alums Peter Thiel, Dustin Moskovitz And Justin Rosenstein, Yahoo! Finance

Commons-logo.svg Media related to Justin Rosenstein at Wikimedia Commons