KFC in South Africa

Last updated

KFC is the largest fast food chain in South Africa. South Africa represents the twelfth largest market for KFC. [1]

Contents

KFC South Africa
IndustryFast Food
Number of locations
960+
Area served
 South Africa
ProductsFried chicken

Hamburgers
Chicken sandwiches
Wraps
Karibou
French fries
Soft drinks
Salads
Desserts

Breakfast
Website kfc.co.za

Operations

As of 2021, there are 960 KFC outlets in South Africa, and the fast food chain has more outlets in the country than any other fast food brand. [2] [3] [4] Ten percent of outlets are company owned, and 90 percent are franchise owned. [5]

Outlets sell the regional pap dish as well as other dishes unique to their menu in South Africa. [6] [7]

South Africa is one of the few countries where KFC does not sell PepsiCo owned soft drinks, due to the company's historically small presence in the country. [8] [9]

All of the chicken sold is reared in South Africa. [7]

History

KFC first entered the South African market in 1971. [10] The company was forced to divest its 60 company owned outlets and trademarks to a South African holding company called Devco in 1987 after the US Congress passed a law forbidding American companies from owning South African assets. [11] The company's 120 franchised outlets were not affected. [12] KFC continued to collect an administrative fee from Devco. [13] The company reacquired its former assets when sanctions were lifted in 1994. [14] By 1994 there were around 300 KFC outlets in the country. [15]

References

  1. ↑ Maussion, Estelle. "Algeria, Morocco, Kenya: KFC doubles down in Africa". theafricareport. Retrieved 8 January 2023.
  2. ↑ "Staff Writer (July 25, 2019). "These are the biggest fast food franchises in South Africa". BusinessTech. Retrieved November 13, 2019".
  3. ↑ Hedley, Nick (June 7, 2013). "Yum to push KFC into Africa 'as fast as possible'". Business Day. Retrieved June 7, 2013.
  4. ↑ "Fast Food in South Africa". Euromonitor. Retrieved October 1, 2013.
  5. ↑ "Yum's Global Restaurant System". Yum! Brands. Archived from the original on February 8, 2014. Retrieved April 7, 2014.
  6. ↑ "KFC Menu Prices". Yum Food. 29 May 2019. Retrieved 8 May 2022.
  7. 1 2 Steyn, Lisa (June 21, 2013). "KFC's secret recipe for growth". Mail & Guardian. Retrieved April 7, 2014.
  8. ↑ "KFC Menu: Drinks". KFC South Africa. Retrieved February 12, 2013.
  9. ↑ http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1034&context=history_theses [ bare URL PDF ]
  10. ↑ Maritz, Jaco (2012-02-22). "KFC's African adventure". How We Made It In Africa. Retrieved June 29, 2013.
  11. ↑ Dodds, Paisley (June 20, 1994). "Kentucky Fried Chicken Returns to South Africa". Associated Press. Retrieved September 27, 2013.
  12. ↑ "KFC Getting Out of South Africa". Adweek. March 16, 1987.
  13. ↑ "KFC returns to South Africa with Devco purchase". Nation's Restaurant News. June 27, 1994.
  14. ↑ "Kfc Makes Re-entry Into S. Africa Market". Chicago Tribune. 21 June 1994. Retrieved 26 September 2013.
  15. ↑ "KFC expanding in South Africa". The Atlanta Journal and Constitution. June 21, 1994.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.