Owner | J.K. Ansell Ltd. (JKAL) |
---|---|
Country | India |
Introduced | 1991 |
Markets | 70 countries |
Previous owners | J.K. Chemicals Ltd. |
Website | kamasutra.in |
KamaSutra Condoms is India's second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which was a 50:50 joint venture between Raymond Group, India's largest fabric and branded apparel company, and Ansell Limited. It is now owned wholly by Raymond. [1] JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a subsidiary of the Raymond Group. [2]
KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity (multi-textured), Smooth (plain, extra lubricated), extra large, flared and flavored/scented condoms. [3]
It is remembered for its launch campaign in 1991, featuring two of India's top models of the time – Pooja Bedi and Marc Robinson, shot by Prabuddha Dasgupta. [4]
In April 2009, KamaSutra condoms launched a new viral initiative which aimed at reminding people to use condoms. This initiative was designed to take advantage of a key consumer behavioural insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which uses a keystroke sensor, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through the internet, where a person can select the KamaSutra condom variant, insert a personalized message for a friend and the next time the friend types anything related to sex, this condom drops down with his message on it, the intention being that this is a fun yet relevant reminder from a friend to wear a condom. [5] [6]
The Kama Sutra is an ancient Indian Hindu Sanskrit text on sexuality, eroticism and emotional fulfillment. Attributed to Vātsyāyana, the Kamasutra is neither exclusively nor predominantly a sex manual on sex positions, but rather a guide on the art of living well, the nature of love, finding partners, maintaining sex life, and other aspects pertaining to pleasure-oriented faculties. It is a sutra-genre text with terse aphoristic verses that have survived into the modern era with different bhāṣyas (commentaries). The text is a mix of prose and anustubh-meter poetry verses.
Fujitsu Limited is a Japanese multinational information and communications technology equipment and services corporation, established in 1935 and headquartered in Kawasaki, Kanagawa. It is the world's sixth-largest IT services provider by annual revenue, and the largest in Japan, as of 2021.
Durex is a brand of condoms and personal lubricants owned by the British-Dutch company Reckitt Benckiser and currently led by Ben Wilson. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994. The London Rubber Company was formed in 1915, and the Durex brand name was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau. The first book on The London Rubber Company and the history of Durex condoms, written by Jessica Borge, was published in September 2020 by McGill-Queen's University Press.
Kama Sutra: A Tale of Love is a 1996 Indian English-language historical erotic romance film co-written, co-produced, and directed by Mira Nair. The first portion of the film is based on "Utran", a short story in Urdu by the Indian writer Wajida Tabassum. The film takes its title from the ancient Indian text, the Kama Sutra. It stars Naveen Andrews, Sarita Choudhury, Ramon Tikaram, Rekha and Indira Varma. The English-language film was produced by Indian, British, German and Japanese studios.
GIGA-BYTE Technology Co., Ltd. is a Taiwanese manufacturer and distributor of computer hardware.
Dr. Reddy's Laboratories is an Indian multinational pharmaceutical company based in Hyderabad. The company was founded by Kallam Anji Reddy, who previously worked in the mentor institute Indian Drugs and Pharmaceuticals Limited. Dr. Reddy manufactures and markets a wide range of pharmaceuticals in India and overseas. The company produces over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology.
Britannia Industries Limited is an Indian multinational food products company, which sells biscuits, breads and dairy products. Founded in 1892, it is one of India's oldest existing companies and currently part of the Wadia Group headed by Nusli Wadia. As of 2023, about 80% of its revenues came from biscuit products.
The TTK Group is an Indian business conglomerate with a presence across several segments of industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and atlases, consular visa services, virtual assistant services and health care services.
The Yokohama Rubber Company, Limited is a Japanese manufacturing company based in Hiratsuka, Japan. The company was founded and began on October 13, 1917, in a joint venture between Yokohama Cable Manufacturing and BFGoodrich. In 1969, the company expanded to the United States as Yokohama Tire Corporation. It primarily produces tires, rims and golf equipment.
The Kama Sutra is an Indian text on sex and love.
Bharti Enterprises is an Indian multinational conglomerate, headquartered in Delhi. It was founded in 1976 by Sunil Bharti Mittal. Bharti Enterprises owns businesses spanning across telecommunications, manufacturing, insurance, real estate, hospitality, and food. The group's flagship company, Bharti Airtel, is a telecom service provider with operations in more than 18 countries across Asia, Africa and Europe. The company ranks amongst the top two mobile network operators globally by number of subscribers.
HLL Lifecare Limited (HLL) is an Indian healthcare product manufacturing company based in Thiruvananthapuram, Kerala, India. It is a Government of India-owned corporation.
Gautam Hari Singhania is an Indian billionaire industrialist. He is the chairman and managing director of the Raymond Group, the world's largest producer of suiting fabric.
FCA India Automobiles Private Limited (FCAIPL), formerly known as "Fiat Group Automobiles India Private Limited", is the Indian subsidiary of Stellantis, formed in 1997. The company was established for the production of cars and engines under the brand Fiat, Abarth, and Jeep. It is the ninth largest Indian car manufacturer by sales in India.
NILIT Ltd. is a privately owned, international manufacturer of nylon 6.6 (polyamide) fibers headquartered in Migdal HaEmek, Israel. NILIT specializes in the polymerization, spinning and texturing of nylon 6.6 yarns for textile applications.
Pacific Dunlop was a highly diversified Australian conglomerate company that operated in, among other things, the Automotive, textile, electronics and biotechnology industries. Products commercialised included tires, car batteries, cables, clothing, electronics, bedding, condoms.
Ansell Limited is an Australian company which makes gloves and other personal protection equipment, primarily from latex and rubber. The products are designed for healthcare professionals, industrial workers, and end consumers.
Arvind Limited is an Indian textile manufacturer and the flagship company of the Lalbhai Group. Its headquarters are in Naroda, Ahmedabad, Gujarat, India, and it has units at Santej. The company manufactures cotton shirting, denim, knits and bottomweight (khaki) fabrics. It had also recently ventured into technical textiles with its Advanced Materials Division in 2011. The company is India's largest denim manufacturer.
Dipper is an Indian condom brand marketed by Tata Motors and Rediffusion Y&R to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning AIDS awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" - that are painted at the back of inter- as well as intrastate trucks in India.
The Singhania family is a prominent Indian business family, that started out in the Indian city of Kanpur. The family expanded into three major branches and is currently based out of Kanpur, Mumbai and Delhi. JK Organisation founded by Lala Kamlapat Singhania is one of the largest conglomerates in India today, with multiple million and billion dollar companies under its belt. The family owns majority stakes in several publicly listed companies such as JK Tyre, JK Cement, JK Lakshmi Cement, JK Paper, Jaykay Enterprises, JK Agri Genetics and JK Dairy. Some privately held companies in the family are Raymond Group, J.K. Ansell, JK Tech, JK Fenner, JK Insurance brokers and Global Strategic Technologies.