 | A major contributor to this article appears to have a close connection with its subject.(May 2024) |
| Owner | TTK Group |
|---|---|
| Country | India |
| Introduced | 2012 |
| Website | skorecondoms.com |
Skore condoms is India's second largest condom brand. [1] Launched in 2012, Skore is manufactured by TTK Group. [1]
After losing brands Kohinoor and Durex, TTK Group launched Skore condoms. [2] With branding and marketing support from McCann, Skore was positioned as a pre-marital pleasure enhancer. This campaign was named one of ten most successful launches in Nielsen's 2016 evaluation of 16,000 brand launches in India. [3] Skore went from being a ₹40 crore brand in 2013 to a ₹70 crore brand in 2015. [2]
In 2014, Skore launched a mobile app to help locate pharmacies in a city [4] and order them discretely. [5] By 2015, Skore was the third largest condom brand in India, and by 2018, it became the second largest condom brand in the country. [1] In 2016, Skore roped in West Indies cricketers Dwayne Bravo and Chris Gayle as brand ambassadors. [6] [7] In 2019, Skore ventured into other products of sexual wellness including lubricant gels, vibrating penis rings, and pheromone spray. [8] [9] [10]
The TTK Group is an Indian business conglomerate with a presence across several segments of industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and atlases, consular visa services, virtual assistant services and health care services.
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