Trojan (brand)

Last updated

Trojan
Trojan logo.svg
Trojan her pleasure.jpg
Owner Church & Dwight Company
Country United States
Introduced1916;108 years ago (1916)
Previous ownersFay and Youngs (1916)
Youngs Drug Products (1919)
Carter-Wallace (1985)
Church & Dwight (2001)
TaglineTrojan. Pleasure you want. Protection you trust.
Website trojanbrands.com

Trojan is a brand name of condoms and sexual lubricants manufactured by the Church & Dwight Company. Trojan condoms were started by Merle Leland Youngs in the 1910s after he moved to New York City. The major condom manufacturer before Youngs was Julius Schmid, who had made condoms from animal intestines starting in the 1880s. [1]

Contents

As of 2006, 70.5% of condoms purchased in United States drugstores are Trojan brand. [2]

Brand history

Trojan condoms were first manufactured in 1916 by Merle Leland Youngs through his company Fay and Youngs, renamed Youngs Rubber Corporation in 1919. Youngs Rubber Corporation debuted Trojan brand condoms with the image of the Trojan helmet. [3] Trojan began advertising condoms in 1927 through an ad placed in a trade magazine for pharmacists. [4]

By 1930 latex-based materials were used. Latex was less expensive than the rubber used previously, while still providing protection against disease and pregnancy. The material change also allowed a shelf life of five years in comparison to three months. [5] As of 2009, Trojan produces 30 different varieties of condoms. [6]

Unlike other brands, Trojan manufactures some of its condoms in the United States. Church and Dwight has a factory located at 1851 Touchstone Dr, South Chesterfield, VA. The facility was built in 1988 by the Safetex Corp. to manufacture Saxon condoms. In the mid-1990s, Trojan, then owned by Carter-Wallace, sought a new manufacturing facility. Safetex announced the closure of its Chesterfield factory. Carter-Wallace purchased and modernized the factory in 1995, expanding it to more than three times its original size. [7]

In May of 2023, Church and Dwight announced a $27-million expansion to its Chesterfield manufacturing plant, where they plan to produce an innovative scent-boosting laundry product. [8]

Research

Since 2006, Trojan has conducted the Sexual Health Report Card, an annual ranking of the sexual health resources available to students at college and university campuses throughout the United States. Student health centers at 141 schools from the various Bowl Championship Series conferences are ranked on the students' opinion of subjects such as their health center, condom and other contraceptive availability, HIV and STD testing, student peer groups, sexual assault programs and resources, and website usability. [9] [10] [11] Research firm Sperling's BestPlaces collates and analyzes the data. During the last report in 2016, University of Georgia ranked among the best, with St. John's University in last place. The results caused a great deal of controversy. School administrators insisted that students must adhere to Roman Catholic teachings, which emphasize Natural family planning.[ citation needed ]

Notable marketing campaigns

In 2003, in order to introduce Trojan condoms in the United Kingdom, a humorous fake official web site for the so-called Trojan Games was created. The Trojan Games were supposedly an international sporting event similar to the Olympics and taking place in Bucharest. The sports were based on sexual performance. As of November 2006 the various "Trojan Games" videos had been viewed 300 million times. [12]

Trojan Vibrations gave away a total of 7,000 free vibrators in New York City and Washington, DC, in 2012. [13] [14]

By August 2018 a new ad campaign called "Big Sexy World" introduced a new mascot, the Trojan Man. This stirred up controversy. Many people received the ads as "too inappropriate". [15] [16]

A podcast hosted by Cody Ko called The Pleasure Is Ours – sponsored by Trojan and produced by iHeartRadio [17] premiered on October 1, 2020, featuring YouTuber Drew Gooden. [18] In each episode, Ko "invites a special guest on board to act as the older brothers (or sister) you never had, picking apart the dumbest notions that a young man or woman might be exposed to as they come of age, with topics ranging from work, to sex, to entertainment, to social media," and features ads exclusive to Trojan Brand products.[ citation needed ]

Related Research Articles

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<span class="mw-page-title-main">Sex toy</span> Sexual pleasure device

A sex toy is an object or device that is primarily used to facilitate sexual pleasure, such as a dildo, artificial vagina or vibrator. Many popular sex toys are designed to resemble human genitals, and may be vibrating or non-vibrating. The term sex toy can also include BDSM apparatus and sex furniture such as sex swings; however, it is not applied to items such as birth control, pornography, or condoms. Alternative terms for sex toy include adult toy and the dated euphemism marital aid. Marital aid also has a broader meaning and is applied to drugs and herbs marketed to enhance or prolong sex.

<span class="mw-page-title-main">Cervical cap</span> Form of barrier contraception

The cervical cap is a form of barrier contraception. A cervical cap fits over the cervix and blocks sperm from entering the uterus through the external orifice of the uterus, called the os.

<span class="mw-page-title-main">Durex</span> Brand of condoms

Durex is a brand of condoms and personal lubricants owned by the British company Reckitt and currently led by Ben Wilson. It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994. The London Rubber Company was formed in 1915, and the Durex brand name was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau. The first book on The London Rubber Company and the history of Durex condoms, written by Jessica Borge, was published in September 2020 by McGill-Queen's University Press.

<span class="mw-page-title-main">Church & Dwight</span> American consumer goods company

Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands such as Arm & Hammer, Trojan, OxiClean, and First Response. In 2022, Church & Dwight reported annual revenue of $5.4 billion. The company's products and services include a wide range of consumer goods, including laundry detergent, air fresheners, baking soda, condoms, pregnancy tests, and oral hygiene products.

Contraception was illegal in Ireland from 1935 until 1980, when it was legalised with strong restrictions, later loosened. The ban reflected Catholic teachings on sexual morality.

<span class="mw-page-title-main">Vibrator (sex toy)</span> Electric-powered sex toy

A vibrator, sometimes described as a massager, is a sex toy that is used on the body to produce pleasurable sexual stimulation. There are many different shapes and models of vibrators. Most modern vibrators contain an electric-powered device which pulsates or throbs. Vibrators can be used for both solo play and partnered play by one or more people. Devices exist to be used by couples to stimulate the genitals of both partners. They can be applied to erogenous zones, such as the vulva, vagina, penis, scrotum, anus, or rectum for sexual stimulation, for the release of sexual frustration and to achieve orgasm. Vibrators may be recommended by sex therapists for women who have difficulty reaching orgasm through masturbation or intercourse.

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<span class="mw-page-title-main">Female condom</span> Device for birth control and STI prevention

A female condom is a barrier device that is used during sexual intercourse as a barrier contraceptive to reduce the probability of pregnancy or sexually transmitted infection (STI). It is inserted in the vagina before intercourse to reduce the risk of exposure to semen or other body fluids. The female condom was invented in 1990 by Danish MD Lasse Hessel, and approved for sale in the US by the FDA in 1993. It was developed as an alternative to the older external condom, which is put on the man.

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<span class="mw-page-title-main">LifeStyles Condoms</span> Australian condoms brand by Ansell Limited

LifeStyles Condoms is a brand of condoms made by the former Australian company Ansell Limited, previously known as Pacific Dunlop Limited. In 2017, Ansell sold their condom business to a Chinese consortium for over US$600 million. Lifestyles HealthCare and all other Ansell affiliated condom brands: Skyn, Blowtex, LifeStyles, Manix/Mates, Unimil, Jissbon.

The National Survey of Sexual Health and Behavior is a decade-long nationally representative study of human sexual behavior. The research has been conducted in the United States by researchers from the Center for Sexual Health Promotion in the School of Public Health at Indiana University in Bloomington. Time magazine called the NSSHB "the most comprehensive survey of its kind in nearly two decades and the first to include teenagers." Former U.S. Surgeon General Dr. Joycelyn Elders has written the following about NSSHB findings: "These data are important for keeping the nation moving forward in the area of sexual health and well being. In the absence of scientific data available to construct an accurate and up-to-date view, opinions in the field of sexual science can vary widely from person to person."

Carter-Wallace was a personal care company headquartered in New York City. The company was formed by the merger of Carter Products and Wallace Laboratories. The company had a research facility in Cranbury, New Jersey.

Merle Leland Youngs was the manufacturer of Trojan condoms in Trenton, New Jersey, at Youngs Rubber. He was chairman of the board, treasurer and director. He was one of the first to advertise condoms to pharmacists and doctors. The brands were sold to Charlie Chrisman and in 2001 to Church and Dwight.

<span class="mw-page-title-main">Julius Schmid (manufacturer)</span> American manufacturer

Julius Schmid was a pioneer of condom manufacturing. Ramses was one of his major condom brands. His enterprise was hampered because his contraceptive business was illegal in the early 20th-century United States.

<span class="mw-page-title-main">Birth control movement in the United States</span> Social reform campaign beginning in 1914

The birth control movement in the United States was a social reform campaign beginning in 1914 that aimed to increase the availability of contraception in the U.S. through education and legalization. The movement began in 1914 when a group of political radicals in New York City, led by Emma Goldman, Mary Dennett, and Margaret Sanger, became concerned about the hardships that childbirth and self-induced abortions brought to low-income women. Since contraception was considered to be obscene at the time, the activists targeted the Comstock laws, which prohibited distribution of any "obscene, lewd, and/or lascivious" materials through the mail. Hoping to provoke a favorable legal decision, Sanger deliberately broke the law by distributing The Woman Rebel, a newsletter containing a discussion of contraception. In 1916, Sanger opened the first birth control clinic in the United States, but the clinic was immediately shut down by police, and Sanger was sentenced to 30 days in jail.

<span class="mw-page-title-main">Birth control in the United States</span>

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Holland–Rantos was a company founded in the United States 1925 by birth control advocates that manufactured high-quality contraceptives. Its primary product was the diaphragm, which was Margaret Sanger's recommended method of contraception. The company also sold a lubricating jelly under the name "vaginal jelly", based on a formula imported from Germany. In the 1940s, Holland–Rantos was bought by Young's Rubber Co., which manufactures the Trojan Condom. Around 2000, a new company HR Pharmaceuticals was founded, which sells lubricating jelly under the name "HR Jelly".

The Sexual Health Resource Centre (SHRC) is a non-profit information and referral service that addresses sex, sexuality, and sexual health. It serves the community of Kingston, Ontario, Canada, and is located in the John Deutsch University Centre of Queen’s University. It is operated by volunteers year round who respond to inquiries by phone or in person. It is funded by student fees from the Alma Mater Society and Society of Graduate and Professional Students at Queen’s University.

Unbound Inc. is an American sexual wellness company based in New York. Unbound is better known for manufacturing women sexual accessories such as vibrators and lubricants. In 2018, the company was announced runner-up at the TechCrunch Disrupt - San Francisco.

References

  1. Tone, Andrea (2002). Devices and Desires: A History of Contraceptives in America. New York: Hill and Wang. p. 50. ISBN   0-8090-3816-1.
  2. Koerner, Brendan (29 September 2006). "The Other Trojan War – What's the best-selling condom in America?". Slate. Archived from the original on 9 January 2012.
  3. Tone, Andrea (2002). Devices and Desires: A History of Contraceptives in America. New York: Hill and Wang. p. 188. ISBN   0-8090-3816-1.
  4. Newman, Andrew Adam (18 June 2007). "Pigs With Cellphones, but No Condoms". The New York Times . Retrieved 28 April 2009.
  5. Collier, Aine (2007). The Humble Little Condom: A History. Buffalo, N.Y: Prometheus Books.
  6. "About Trojan Condoms". Church & Dwight Co., Inc. Retrieved 28 April 2009.
  7. "Chesterfield's Trojan Condom Plant Announces Expansion". Style Weekly. 9 May 2023. Retrieved 10 October 2023.
  8. CBN (1 May 2023). "Church & Dwight Co., Inc. to Expand Operation in Chesterfield". Chesterfield Business News. Retrieved 10 October 2023.
  9. "University of Illinois Dethrones Columbia University to Take Top Spot in the 2012 Trojan Sexual Health Report Card" (Press release). Trojan Condoms. 23 October 2012. Retrieved 21 December 2012 via PR Newswire.
  10. "2011 Sexual Health Report Card" (PDF). Trojan Condoms. Retrieved 21 December 2012.
  11. Rosenbloom, Stephanie (24 September 2006). "Here's Your Syllabus, and Your Condom". The New York Times. Retrieved 21 December 2012.
  12. Lucas, Dean (4 March 2007). "Trojan Games". Famous Pictures. Retrieved 21 July 2007.
  13. Wetherbee, Brandon (13 November 2012). "Trojan Vibrator Giveaway In D.C. Distributes 3,000 Free Sex Toys (PHOTOS)". The Huffington Post. Retrieved 25 February 2014.
  14. "Trojan Vibrator Giveaway Ok'd In New York: 4,000 Vibrators Handed Out In Meatpacking District (PHOTOS)". The Huffington Post. 10 August 2012. Retrieved 25 February 2014.
  15. "Trojan Man Makes a Riotous Return as your Guide to The Big Sexy World".
  16. "20 People Freaked Out by Spotify's Holiday Condom Ads". Mashable . 27 December 2012.
  17. "Introducing: The Pleasure Is Ours, hosted by Cody Ko on iHeartRadio". iHeartRadio. Retrieved 19 October 2020.
  18. "The Pleasure Is Ours: Drew Gooden: Why "Fake It Till You Make It" Is Misleading on Apple Podcasts". Apple Podcasts. Retrieved 19 October 2020.