Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
Tata Motors Limited is an Indian multinational automotive company, headquartered in Mumbai and part of the Tata Group. The company produces cars, trucks, vans, and buses.
SAIC-GM-Wuling Automobile is a joint venture between SAIC Motor, General Motors, and Guangxi Auto. Based in Liuzhou, Guangxi Zhuang Autonomous Region, in southwestern China, it makes commercial and consumer vehicles sold in China under the Wuling and Baojun marques, respectively.
The automotive industry in India is the world's fourth-largest by production and valuation as per 2022 statistics. As of 2023, India is the 3rd largest automobile market in the world in terms of sales.
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. When it comes to marketing non-durable commodities, such as food items, sampling is crucial. It gives room to highlight new items on the market as well as to bring back classic product categories with fresh tastes, inventive ingredients, and other changes.
The economy of Thiruvananthapuram, capital of the Indian state of Kerala, mostly consists of tourism and leisure, information technology, rubber plantations, coffee production, tea production, and education. There are many manufacturers, such as Travancore Titanium Products Ltd and English Indian Clays.
Mahindra & Mahindra is an Indian automobile manufacturing company headquartered in Mumbai, Maharashtra. It was established in 1945 as Mahindra & Mohammed and later renamed Mahindra & Mahindra. Part of the Mahindra Group, M&M is one of the largest vehicle manufacturers by production in India. Its unit, Mahindra Tractors, is the largest manufacturer of tractors in the world by volume. It was ranked 17th on a list of top companies in India by Fortune India 500 in 2018. Its major competitors in the Indian vehicular market include Maruti Suzuki India and Tata Motors. Dr. Anish Shah is the current CEO and Managing Director of Mahindra & Mahindra.
Tractors in India are a major industry and significant contributor to its agriculture output gains.
A female condom is a barrier device that is used during sexual intercourse as a barrier contraceptive to reduce the probability of pregnancy or sexually transmitted infection (STI). It is inserted in the vagina before intercourse to reduce the risk of exposure to semen or other body fluids. The female condom was invented in 1990 by Danish MD Lasse Hessel, and approved for sale in the US by the FDA in 1993. It was developed as an alternative to the older external condom, which is put on the man.
HLL Lifecare Limited (HLL) is an Indian healthcare product manufacturing company based in Thiruvananthapuram, Kerala, India. It is a Government of India-owned corporation.
Godfrey Phillips India Ltd. (GPI) is a tobacco manufacturer headquartered in India. It is now a part of Modi Enterprises. The company is a major player in the domestic cigarette industry. In 2013-2014 it reported an annual turnover of Rs 4,220 crores. It has expanded from tobacco to include tea, pan masala, and confectioner. Its operations are primarily located in the northern and western parts of India, but it has recently expanded into West Bengal and the southern part of the country. It sells some of the most popular cigarette brands, such as Four Square, Red and White, Cavanders, Tipper, and North Pole.
The history of condoms goes back at least several centuries, and perhaps beyond. For most of their history, condoms have been used both as a method of birth control, and as a protective measure against sexually transmitted infections such as syphilis, gonorrhea, chlamydia, hepatitis B and more recently HIV/AIDS. Condoms have been made from a variety of materials; prior to the 19th century, chemically treated linen and animal tissue are the best documented varieties. Rubber condoms gained popularity in the mid-19th century, and in the early 20th century major advances were made in manufacturing techniques. Prior to the introduction of the combined oral contraceptive pill, condoms were the most popular birth control method in the Western world. In the second half of the 20th century, the low cost of condoms contributed to their importance in family planning programs throughout the developing world. Condoms have also become increasingly important in efforts to fight the AIDS pandemic.
KamaSutra Condoms is India's second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which was a 50:50 joint venture between Raymond Group, India's largest fabric and branded apparel company, and Ansell Limited. It is now owned wholly by Raymond. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a subsidiary of the Raymond Group.
Cummins UK is a diesel engine manufacturer and the Cummins US distributor for the UK and Ireland. Cummins Inc. is a corporation of complementary business units that design, manufacture, distribute and service engines and related technologies, including fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. Headquartered in Columbus, Indiana, (US) Cummins serves customers in approximately 190 countries and territories through a network of more than 500 company-owned and independent distributor locations and approximately 5,200 dealer locations.
LifeSpring Hospitals is an Indian hospital chain, which provides maternity care to women from the low-income group in Hyderabad, India. Established in 2005, it is a 50-50 joint venture between $30-million Acumen Fund, a U.S.-based nonprofit global venture philanthropy fund and HLL Lifecare Limited, a Government of India -owned corporation and the largest manufacturer of condoms in the world.
Ansell Limited is an Australian company which makes gloves and other personal protection equipment, primarily from latex and rubber. The products are designed for healthcare professionals, industrial workers, and end consumers.
Dipper is an Indian condom brand marketed by Tata Motors and Rediffusion Y&R to promote safe sex among truck drivers in India. Manufactured by HLL Lifecare, it is part of an award-winning AIDS awareness campaign that was initiated by Tata. The name, "Dipper", was inspired by the iconic message, "Use Dipper at Night" - that are painted at the back of inter- as well as intrastate trucks in India.
Nirodh is the first condom brand produced in India. Introduced in 1968, the condom is credited with the success of the family planning and birth control campaign in the country. From 2.40% in 1964, India's population growth rate dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%.
Wipro Enterprises Private Limited is an Indian multinational company whose main activities are in the fast-moving consumer goods, lighting, hydraulic cylinders, industrial automation, 3D printing and aerospace component manufacturing and industrial water treatment business. It is almost entirely owned by Azim Premji, his associates, and charitable associations. The company was founded in 2012 as a spin-off of Wipro Limited's non-IT businesses.
