OxiClean

Last updated
OxiClean
OxiClean logo.svg
The current logo, in use since 2003
OxiClean (50841206693).jpg
Different OxiClean Products
Product typeStain remover
Laundry detergent
Owner Church & Dwight
CountryUnited States
Introduced1997 (1997)
Related brandsOxiClean Free Versatile Stain Remover
OxiClean Laundry Stain Remover
OxiClean MaxForce Spray
OxiClean Power Paks
OxiClean Triple Power Stain Fighter
OxiClean White Retriever
OxiClean Baby Stain Soaker
OxiClean Laundry Detergent
MarketsWorldwide
Previous ownersOrange Glo International
TaglineOxiClean Gets The Tough Stains Out!
Website oxiclean.com

OxiClean is an American brand of household cleaners, including OxiClean Versatile Stain Remover, which is a laundry additive, spot stain remover, and household cleaner marketed by Church & Dwight. [1] [2] It was formerly owned by Orange Glo International from its introduction in 1997 until it was acquired in 2006.

Contents

History

When it was introduced by Orange Glo International in 1997, it was marketed through infomercials with Billy Mays in the US and Canada as a "miracle cleanser" starting in 2000. [3]

Church & Dwight acquired the OxiClean brand (along with Orange Glo and several others) through its acquisition of Orange Glo International in 2006; at that point the OxiClean brand expanded into laundry detergent with the introduction of the OxiClean Detergent Ball, followed by OxiClean Liquid Laundry Detergent in 2014.

It continued to be endorsed by Mays until his death in 2009; the product is now seen endorsed by Mays' friend and co-worker Anthony Sullivan. Mays and Sullivan were featured on the show Pitchmen on the Discovery Channel in which the product was featured on several occasions.

Description

One of the active ingredients in OxiClean is sodium percarbonate (Na2CO3•H2O2), an adduct of sodium carbonate (Na2CO3) and hydrogen peroxide (H2O2). [3] This breaks down into hydrogen peroxide when dissolved in water. These ingredients break down safely in the environment and leave no toxic byproducts. [4]

Related products include OxiClean Laundry Stain Remover, OxiClean MaxForce Spray, OxiClean Power Paks, OxiClean Triple Power Stain Fighter, OxiClean White Revive and OxiClean Baby Stain Soaker. [5] The Clorox Company has a competing product, Clorox 2, which has similar ingredients but also includes the activator TAED (tetraacetylethylenediamine) to convert the peroxide into peracetic acid (also known as peroxyacetic acid, or PAA). [6] Another competing product, Biz Laundry Booster, has added enzymes to break down organic stains and claims to outperform OxiClean in some situations. [7]

Related Research Articles

<span class="mw-page-title-main">Trisodium phosphate</span> Chemical compound

Trisodium phosphate (TSP) is the inorganic compound with the chemical formula Na3PO4. It is a white, granular or crystalline solid, highly soluble in water, producing an alkaline solution. TSP is used as a cleaning agent, builder, lubricant, food additive, stain remover, and degreaser.

<span class="mw-page-title-main">Sodium percarbonate</span> Chemical compound

Sodium percarbonate is a chemical substance with formula Na
2
H
3
CO
6
. It is an adduct of sodium carbonate and hydrogen peroxide whose formula is more properly written as 2 Na
2
CO
3
 · 3 H
2
O
2
. It is a colorless, crystalline, hygroscopic and water-soluble solid. It is sometimes abbreviated as SPC. It contains 32.5% by weight of hydrogen peroxide.

<span class="mw-page-title-main">Church & Dwight</span> Company in Ewing, United States

Church & Dwight Co., Inc., is an American manufacturer of household products that is headquartered in Ewing, New Jersey. While it manufactures many products, it is known for the Arm & Hammer line which includes baking soda and a variety of products made with it, including laundry detergent and toothpaste. Church & Dwight was founded in 1847 as John Dwight and Company, and changed to its current name in 1896. Church & Dwight is incorporated in Delaware.

<span class="mw-page-title-main">Tide (brand)</span> Brand-name of a laundry detergent manufactured by Procter & Gamble

Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.

<span class="mw-page-title-main">Drano</span> Drain cleaner

Drano is an American brand of chemical drain cleaner that is manufactured by S. C. Johnson & Son.

<span class="mw-page-title-main">Clorox</span> American global manufacturer and marketer based in Oakland, California

The Clorox Company is an American global manufacturer and marketer of consumer and professional products. As of 2020 the Oakland, California based company had approximately 8,800 employees worldwide. Net sales for 2020 fiscal year were US$6.7 billion. Ranked annually since 2000, Clorox was named number 474 on Fortune magazine's 2020 Fortune 500 list.

<span class="mw-page-title-main">Ajax (cleaning product)</span> Brand of cleaning products

Ajax is a brand of household cleaning products and detergents made by Colgate-Palmolive. The brand is also licensed by Colgate-Palmolive in the United States, Canada and Puerto Rico.

<span class="mw-page-title-main">Laundry detergent</span> Type of detergent used for cleaning laundry

Laundry detergent is a type of detergent used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder and liquid form.

<span class="mw-page-title-main">Henkel North American Consumer Goods</span> American company

Henkel Corporation, doing business as Henkel North American Consumer Goods, and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products, and is a subsidiary of the German company Henkel AG & Co. KGaA.

Sodium perborate is chemical compound whose chemical formula may be written NaH
2
BO
4
, Na
2
H
4
B
2
O
8
, or, more properly, [Na+
]
2
·[B
2
O
4
(OH)
4
]2−
. Its name is sometimes abbreviated as PBS.

<span class="mw-page-title-main">Tetraacetylethylenediamine</span> Chemical compound

Tetraacetylethylenediamine, commonly abbreviated as TAED, is an organic compound with the formula (CH3C(O))2NCH2CH2N(C(O)CH3)2. This white solid is commonly used as a bleach activator in laundry detergents and for paper pulp. It is produced by acetylation of ethylenediamine.

Vanish is an American brand of toilet bowl cleaner produced by S. C. Johnson in North America. They obtained the brand through the purchase of The Drackett Company in 1992.

Oxyper is a Solvay coated and stabilised sodium carbonate peroxyhydrate which combines the properties of sodium carbonate and hydrogen peroxide. It is an odorless, crystalline, white powder used, when dissolved in water, in cleaning and bleaching applications and as a beer keg and line cleaner. It is a brand name of the Solvay S.A. Corporation, headquartered in Brussels.

<span class="mw-page-title-main">Bleach</span> Chemical used to remove stains, whiten, or disinfect, often via oxidation

Bleach is the generic name for any chemical product that is used industrially or domestically to remove color (whitening) from a fabric or fiber or to clean or to remove stains in a process called bleaching. It often refers specifically, to a dilute solution of sodium hypochlorite, also called "liquid bleach".

<span class="mw-page-title-main">Cleaning agent</span> Substance used to remove dirt or other contaminants

Cleaning agents or hard-surface cleaners are substances used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing offensive odor, and avoiding the spread of dirt and contaminants to oneself and others. Some cleaning agents can kill bacteria and clean at the same time. Others, called degreasers, contain organic solvents to help dissolve oils and fats.

Fantastik is a trademarked brand of cleaning products produced by S. C. Johnson & Son. The company acquired Fantastik as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes.

<span class="mw-page-title-main">Lestoil</span> Registered trade name of Clorox

Lestoil is a registered trade name of Clorox for a heavy-duty multipurpose cleanser product, used to remove extremely difficult laundry stains, dissolve water-based and oil-based paints, and clean grease, oil, paint, and adhesives from floors and surfaces. It was introduced as a dry cleaning fluid for laundry in 1933. As a company, Lestoil, also known as the Adell Chemical Company, also made Bon Ami, from 1964 until 1971.

<span class="mw-page-title-main">Bleach activator</span>

Bleach activators are compounds that allow a lower washing temperature than would be required otherwise to achieve the full activity of bleaching agents in the wash liquor. Bleaching agents, usually peroxides, are usually sufficiently active only at 60 °C and up. With bleach activators, this activity can be achieved at lower temperatures. Bleach activators are included in some laundry detergent powders, some laundry additive powders, and a few laundry additive pods. They are not included in any liquid laundry detergents. Bleach activators react with hydrogen peroxide in aqueous solution to form peroxy acids. Peroxy acids are more active bleaches than hydrogen peroxide at lower temperatures (<60 °C), but are too unstable to be stored in their active form, and hence must be generated in situ.

A peroxide-based bleach or simply peroxide bleach is any bleach product that is based on the peroxide chemical group, namely two oxygen atoms connected by a single bond, (–O–O–). This bond is fairly weak and is often broken in chemical reactions of peroxides, giving rise to very reactive oxygen species, which are the active agents of the bleach.

References

  1. "OxiClean elaunch ads wait in wings". Marketing Week . July 26, 2007. Church & Dwight, the household goods company, is expanding its OxiClean laundry range with a formulation for delicate fabrics. Fragrance and chlorine-free stain remover OxiClean Simple will hit the shelves this month. ...
  2. "OxiClean Frequently Asked Questions". Church and Dwight. OxiClean® is a Versatile Stain Remover in a powder form that is activated when added to water (warm or hot water work best). Oxygen is released and targets the stains, rather than the fabric, removing many tough stains on water-washable clothing, carpet, and hard surfaces both inside and outside the home.
  3. 1 2 McCoy, Michael (2003-01-20). "Diverging Trends Drive Percarbonate". Chemical and Engineering News . American Chemical Society. 81 (3): 17. doi:10.1021/cen-v081n044.p017. ISSN   0009-2347. Mays is the public face of OxiClean, a stain-removing powder marketed by Orange Glo International, a small but fast-growing cleaning products company that sells its wares partly over the Internet. OxiClean, launched in 1997, is a mixture of sodium percarbonate and sodium carbonate sold in a plastic tub. It's promoted as a household cleaner and laundry detergent booster with amazing stain-destroying properties.
  4. "The Science of Cleaning Products | Experiments". SteveSpanglerScience.com.
  5. Moore, Paula (2004-05-02). "OxiClean breathes new life into cleaning line". Denver Business Journal . Retrieved 2020-01-06.
  6. "Ingredients Inside". thecloroxcompany.com. 2016-08-03.
  7. "Tests Prove It". bizstainfighter.com.