Saatchi & Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi & Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005 it went private.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France. Some of Arnold's clients include Progressive Insurance, Cox Communications, and AmeriSave.
Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu. Its principal services are communications strategy through digital creative execution, media planning and buying, sports marketing and content creation, brand tracking and marketing analytics. It is organised into ten main divisions: Carat, Dentsu, Dentsu media, mcgarrybowen, Merkle, Fountainhead MKTG, Posterscope, Isobar, Soap Creative, iProspect and Vizeum. Dentsu Aegis Network manages all the Dentsu inc. owned businesses outside the Japan market, which includes the former Aegis Group business that it acquired in 2013. It also includes 360i, Amplifi, Amnet, BJL, Grip Limited, The StoryLab, Data2Decisions, Mitchell Communications, Cardinal Path and psLIVE. It has 35,000 people across 145 countries.
Cossette is a Canadian marketing communications company with headquarters in Quebec City, Quebec.
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and utilise multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.
Andy Duncan is CEO of Travelopia Holdings Limited, based in Crawley, UK. He was previously CEO of Camelot Limited, the operator of the UK National Lottery. Duncan started his career at Unilever – where he spent 17 years in a variety of senior managerial roles – before he was appointed director of Marketing, Communications and Audiences at the BBC. Duncan then became chief executive of Britain's Channel 4 television channel from July 2004 to November 2009 – the first not to have a background in programme making – and was the founding chairman of Freeview. After a year as CEO of H.R. Owen plc, the UK's leading luxury car business, he became UK managing director of Camelot in October 2011 and was subsequently appointed UK CEO in October 2014. Duncan was appointed President of the Advertising Association in January 2014.
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executive directly works with, and provides services to, one or more delegate officers or executives of the client company.
The Martin Group is an integrated marketing communications agency headquartered in Buffalo, New York, with offices in Rochester, NY, and Albany, NY. The agency also has a remote workforce in several other cities, and is currently focused on enterprise growth, after first being founded by Tod D. Martin in 2001. The Buffalo News reports in February, 2021 that The Martin Group has a workforce of more than 90 associates, annual billings totaling $17 million and a client roster that includes Wegmans, New Era Cap, Puma, Under Armour, M&T Bank, Independent Health, Kaleida Health, and the Ralph C. Wilson, Jr. Foundation.
Butler, Shine, Stern & Partners is an agency headquartered in Sausalito, California, providing services in advertising, online content, experiential marketing, web development, data analytics, integrated communications planning, and strategic brand consulting. BSSP is one of the largest independent agencies on the West Coast.
Rethink Communications is an independent advertising agency based in Vancouver, British Columbia, Toronto, Ontario and Montreal, Quebec.
Cosse Group is a marketing communications agency in Lagos, Nigeria.
Barker is a full-service advertising and digital agency based in New York City. The firm specializes in integrated, traditional and interactive marketing. Primary disciplines include Branding, Digital and Traditional Media Planning & Buying, Digital Content Creation, Interactive Development, and Social Media Marketing.
Huge is an experience design and digital marketing agency. The company was founded in DUMBO, Brooklyn, and was named one of Advertising Age's 10 A-List agencies in 2012 and Digiday's Most Innovative Agency in 2016.
Camp+King is a San Francisco-based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King.
Lenny Stern is a founding partner of creative marketing communication agency SS+K, the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012, credited with providing the decisive margins that resulted in Obama victories in each year. Stern and his company are also known for developing the yellow LIVESTRONG bracelet and messaging for the Lance Armstrong Foundation.
