Saatchi and Saatchi is a British multinational communications and advertising agency network with 114 offices in 76 countries and over 6,500 staff. It was founded in 1970 and is currently headquartered in London. The parent company of the agency group was known as Saatchi and Saatchi PLC from 1976 to 1994, was listed on the New York Stock Exchange until 2000 and, for a time, was a constituent of the FTSE 100 Index. In 2000, the group was acquired by the Publicis Groupe. In 2005, the group went private.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice. The firm is headquartered in New York City, with auxiliary offices and affiliates in North America, EMEA, Asia Pacific, and Latin America. The agency has been owned by Omnicom Group since 1996. Ketchum merged with Düsseldorf-based Pleon in one of the industry's largest mergers in 2009. It has been led by President and CEO Mike Doyle since 2020.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is a French advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries. The firm provides advertising, marketing, and corporate communications services.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021.
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is a part of the Havas Creative Group, a global advertising holding company based in France. Some of Arnold’s clients include Progressive Insurance, Sam's Club, PNC Bank, ADP, and Aura.
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathize with the target market and utilize multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.
Andy Duncan is CEO of Travelopia Holdings Limited, based in Crawley, UK. He was previously CEO of Camelot Limited, the operator of the UK National Lottery. Duncan started his career at Unilever – where he spent 17 years in a variety of senior managerial roles – before he was appointed director of Marketing, Communications and Audiences at the BBC. Duncan then became chief executive of Britain's Channel 4 television channel from July 2004 to November 2009 – the first not to have a background in programme making – and was the founding chairman of Freeview. After a year as CEO of H.R. Owen plc, the UK's leading luxury car business, he became UK managing director of Camelot in October 2011 and was subsequently appointed UK CEO in October 2014. Duncan was appointed President of the Advertising Association in January 2014.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Account executive is a role in sales, advertising, marketing, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful promotional activities and strategies. The account executive (AE) directly works with, and provides services to, one or more delegate officers or executives of the client company.
Huntsworth Plc is an international healthcare and communications group.
Deutsch NY, formerly Deutsch Inc. is an American ad agency headquartered in New York City. The agency was founded by David Deutsch in 1969 as David Deutsch Associates, Inc. In 1989, the company name changed to Deutsch Inc. when Deutsch's son, Donny Deutsch, took over the agency.
The Martin Group is an integrated marketing communications agency headquartered in Buffalo, New York, with offices in Rochester, New York, and Albany, New York. The agency also has a remote workforce in several other cities, and is currently focused on enterprise growth, after first being founded by Tod D. Martin in 2001. The Buffalo News reported in February 2021 that The Martin Group has a workforce of more than 90 associates, annual billings totaling $17 million and a client roster that includes Wegmans, New Era Cap, Puma, Under Armour, M&T Bank, Independent Health, Kaleida Health, and the Ralph C. Wilson Jr. Foundation.
Rethink Communications is an independent advertising agency based in Vancouver, British Columbia, Toronto, Ontario and Montreal, Quebec.
David Abraham is a British media executive, who is the former chief executive of Channel 4 Television Corporation. In 1997 he co-founded the creative agency St. Luke's. Abraham then went on to senior creative roles at Discovery Communications in the UK and the US before becoming CEO of UKTV in 2007 and then CEO of Channel 4 from 2010 to 2017. In 2018, Abraham co-founded Wonderhood Studios where he is now Group CEO.
Camp+King is a San Francisco–based advertising agency launched in February 2011 as part of Havas Worldwide. Havas is the seventh largest agency holding company in the world. The founders of Camp+King are creative Roger Camp and strategist Jamie King.
the7stars is UK's largest independent media planning and buying agency. The agency provides media and advertising services to clients, including media planning and buying, creative strategy and content creation, partnerships, insight and analytics, and strategic services.
72andSunny is a global creative advertising agency, founded in 2004 by John Boiler, Glenn Cole, Robert Nakata and Greg Perlot, and currently chaired by Boiler, Cole and former CEO Matt Jarvis. with offices in Los Angeles, Amsterdam, New York City, and Sydney. The agency is known for brand transformations and culturally-led marketing campaigns that "combine entertainment and advertising." 72andSunny won "Agency of the Year" in 2012 by Advertising Age and 2013 by Adweek. It is a subsidiary of Stagwell, formerly MDC Partners.
hedgehog lab is a human-centered tech consultancy headquartered in Newcastle upon Tyne, with additional offices in York and Bulgaria.
