Tango is a carbonated soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may have signified a legal responsibility, for example at Companies House in the UK, the titles are less strict/formal in the 21st Century and allow companies to acknowledge the evolving and increasingly significant role that marketers can play in an organisation, not least because of the inherent character of successful marketers. The CMO leads brand management, marketing communications, market research, product marketing, distribution channel management, pricing, customer success, and customer service.
The Smash Martians were the stars of a series of 1970s and early 1980s TV advertising campaigns for Smash instant mashed potato in the UK. They were a family of Martian robots who would watch humans laboriously preparing mashed potato the traditional way on TV. The robots would then mock what they saw by chortling as they heard how the "Earth people peeled their own potatoes with their metal knives, boiled them for twenty of their minutes, then smashed them all to bits" – instead of using Smash instant mash. The voices were by Peter Hawkins. The catchphrase 'For Mash Get Smash' is still an iconic advertising slogan in the UK. The adverts featuring the Smash Martians were voted TV advert of the century by Campaign magazine.
Admiral Group plc is a British financial services company headquartered in Cardiff, Wales. Listed on the London Stock Exchange, it is a constituent of the FTSE 100 Index, and markets the Admiral, Bell, Elephant, Diamond and Veygo insurance brands, as well as launching the price comparison services Confused.com and Compare.com. The group employs more than 10,000 people across its brands.
Sheilas' Wheels is a car insurance brand based in the United Kingdom that was initially targeted exclusively towards women, after research showed that female drivers were generally more cautious, made fewer claims and had different requirements to men. This changed in March 2011 however, as a consequence of the EU Gender Directive, which stated that "insurers in Europe will have to charge the same prices to women and men for the same insurance products without distinction on the grounds of sex", giving insurance companies until 20 December 2012 to eliminate any gender bias in their pricing. The brand, named after the Australian slang term "sheila" for "woman", was launched in October 2005 by Peter Wood, and is part of Esure, the insurance group he founded with HBOS in February 2000.
Moneysupermarket.com Group plc is a British price comparison website-based business specialising in financial services. The website enables consumers to compare prices on a range of products, including energy, car insurance, home insurance, travel insurance, mortgages, credit cards and loans. The company's subsidiaries include the Travel Supermarket and Moneysavingexpert websites. Moneysupermarket Group is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
BGL Group is a financial services company based in Orton Southgate, Peterborough, England. Its main lines of business are vehicle and home insurance, with a range of supplementary products such as breakdown cover, legal protection and personal accident cover.
BeatThatQuote.com was a British price comparison site specializing in personal finance products. The site was disabled in 2013 after being acquired by Google.
Swinton Insurance is a UK insurance retailer that was established in 1957. The company offers a range of insurance products from a panel of UK insurers covering car, bike, home, commercial, taxi and caravan insurance.
National Accident Helpline is a UK-based personal injury company providing personal injury claims advice, service and support to consumers who have suffered a no-fault accident.
Comparethemarket is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.
Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat, and his family and friends. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat.com: the campaign originally centred on his frustration over the confusion between his website and comparethemarket.com, playing on the similarity between the words market and meerkat. Orlov's catchphrase is "Simples".
Churchill Insurance is a British insurance company based in Bromley, London. Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products. Since February 2012, Churchill is part of the Direct Line Group; policies are underwritten by the parent United Kingdom Insurance Limited.
GoCompare.com Limited, trading as Go.Compare is a Welsh financial services comparison company based in Newport, Wales. Its website provides comparison details for financial products including car insurance, home and pet insurance and breakdown cover. Since 2021 it has been owned by Future plc. The company's advertising campaign in 2015 was voted as the "most irritating advertisement."
J. Russell Findlay is an American businessman, philanthropist and an advertising and marketing executive. He is currently the global chief marketing officer at Hiscox, an international specialist insurer as well as a small business owner and a managing director of a non-profit organization.
The FullSIX Group is an independent European marketing group. Founded in Paris by Marco Tinelli in 1998 under the name Grey Interactive, over the past 15 years the digital agency has become an integrated communications group composed of 20 agencies around Europe and in 8 different countries.
Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division, through an initial public offering. The company owns a number of insurance subsidiaries, providing various insurance products, including Direct Line and Churchill, Darwin as well as the roadside assistance and vehicle recovery provider Green Flag.
Compare.com is a comparison shopping website for intangible products, most notably car insurance, with headquarters in Richmond, VA. Compare.com was owned by its founding investor, Admiral Group plc, owner of the United Kingdom's first car insurance comparison site.
More Than is an insurance company based in the United Kingdom that offers motor, home, pet and travel insurance. Its business arm More Than BUSINESS offers business insurance. The company is a subsidiary of the RSA Insurance Group.
Michael "Jeff" Charney is an American executive who served as Chief Marketing Officer (CMO) of companies such as Aflac, Progressive, and QVC. In the advertising community, he is known for developing campaigns featuring company brand icons such as Progressive's Flo and Dr. Rick and the Aflac Duck. He has won several awards such as Adweek's the Marketer of the Year and Brand Genius award, Ad Age's Creativity 50 and he was ranked #35 on Fast Company's 100 Most Creative People in 2012.
